Meet 4 New Pressed Eyeshadows

Pressed Eyeshadow in CompactsThis week, we’re adding new refillable shades of Pressed Eyeshadows. Made with the same creamy, blendable formula (we’re looking at you, avocado oil!), they’re here in four new colors that are ideal for brightening, dramatizing, smoking things out, and general multitasking. Here’s what you need to know about each shade, and here’s how we’re wearing them here at Alima Pure Headquarters:

Gamine – This muted rose gold shade is perfect for a low-key brightening and highlighting. Pair it with a deeper or bolder shade to soften and keep the look wearable and blended—we love how it melds with Volt, Luxe, and Instinct.


Dusk – Deep, steel blue makes a perfect cool-toned smoky eye, and it mixes well with warmer tones too. Build it up or blend it out to instantly take your look to a new level of intensity. We’re totally crushing on the Dusk + Luxe combo.


Ethereal – This matte mineral eyeshadow cream leaves a fresh, brightening wash of color on its own, and helps you make the most of a bolder color when you pair it with something else. Lay a wash of Ethereal from lid to crease, along the brow bone, and in the inner corner with the Allover Shadow Brush. Follow with a bolder shade like Cosmic, Siren, or Dusk, and add additional layers to achieve your desired level of pigment.


Phantom – For those of us with deep brown and black brows, Phantom is our new favorite brow product. We’ve always loved Satin Matte Eyeliner Espresso and Natural Definition Brow Pencil, but if you prefer powder for filling in sparse places in your eyebrows, this pressed formula is incredibly easy to control and looks so natural. Apply with the Precision Angle Brush. Phantom is also ideal for a low-maintenance smoky eye—blend it from lid to crease with your fingertip.


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