Gift Guide: Alex

Gift Guide with Team Lead, Operations - Alex

Alex has been with Alima for over 5 years, and is the glue that holds our operation together. We love her because she is hilarious, brilliant, knows every obscure internet reference from the past two decades, and can nail an accent. Also we love her playlists and all the makeup tips.

We asked which Alima products she will be gifting this season. Here is the scoop!

Alima Pure refillable Cream Blush in Crush

I’m giving our Cream Blush in Crush to my niece. She’s gen Z, and really into trendy and brighter shades. Plus, it’s surprisingly versatile so I know it will look good on her.”

Cruelty free Soft Focus makeup Brush

“The Soft Focus Brush is super soft and a great multitasking brush for blushbronzer, or even foundation. It is going to my sun loving mom in California. She will love that it's vegan and really gentle.”

Ink Natural Definition Eyeliner Pencil

“All of my best friends are getting Ink, because everyone needs a good, staple black liner. It’s the Little Black Pencil (LBP) that looks good whether you’re doing a cat eye or smudging it out.”


Shop Alex’s favorites (and the rest of our site too!) at 30% off with code: SURPRISE30