Alima Pure Blog

Meet Gena, a Living Beauty

Meet Gena, a Living Beauty

With retreats, educational seminars, and even a dedicated Facebook group of women who are fighting cancer together, the Foundation for Living Beaut...

Plum + Gold: Our Day-to-Night Picks for Winter

As the busy holiday social season approaches, we’re wearing a versatile day-to-night lineup of beauty favorites...

Giving Spotlight: The Foundation for Living Beauty

Since 2005, the Foundation for Living Beauty has been providing support and empowerment to women cancer patients as they navigate one of the...p/p>

Meet the Holiday Sets

Meet our 2017 Holiday Sets, and find out how we're giving them (or wearing them ourselves...)

Introducing: The Liquid Foundation Brush

Our newest brush is designed for effortlessly natural Liquid Silk Foundation coverage...

The September Edit

Get our favorite look for September: bold, smoky green eyes paired with a flushed peachy lip and cheek.

Your Labor Day Playlist

Set the mood for your end-of-summer adventures with our list of August jams...

From the Chair: 3 Cream Concealer Application Tips

Our top three Cream Concealer application tips for comfortable discreet coverage that brightens and balances...

Get the Look: Heatwave Dew

If it’s as hot where you are as it is where we are, we hope you’ve found a lonely swimming hole beside which you are casually lounging...

Our Top 3 Cream Concealer Application Tips

Our makeup artist shares three of her favorite tips for making the most of your Cream Concealer. It wears beautifully over Smooth + Prime, and unde...

Our Best Foundation-Related Advice

We've raided our archives and compiled a list of our top 10 blogs filled with foundation-related advice...

Your Pressed Eyeshadow Shade, According to Your July Horoscope

Find out summer Pressed Eyeshadow recommendation based on your July Horoscope. What's your sign?

Our Go-To Summer Eyeshadow Looks

With a few shades of Pressed Eyeshadow and Eye Primer, you can create plenty of looks that are equally interesting and flattering. These are our go...