The 5-Item Face Edit for Spring

The 5-Item Face Edit for Spring

We’ve compiled our greatest hits list of must-haves to keep in your handbag this spring. These five multitasking minimalist essentials are all you need to achieve a versatile range of fresh and simple looks. 

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Get the Look: Alchemy

Get the Look: Alchemy

We're turning things to gold this spring with a golden-bronze wash of color across the lid, rich gold liner, and even an extra helping of glowing Highlighter to enliven the skin from those winter blues. Gold strikes the perfect balance between bold color and deep smoky shades, and you can play with it in unexpected places for a look that is equal parts soft and edgy.
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Between The Lines: Natural Definition Eye Pencil 3 Ways

Between The Lines: Natural Definition Eye Pencil 3 Ways

Our Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes like jojoba oil, mango seed oil, and carnauba wax so you can achieve a smooth, smudgy or smoky finish that lasts all day.

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Your April Horoscope + Product Pairing

Your April Horoscope + Product Pairing

Aries - March 21 - April 19 
Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness helps you re-center. With the Sun in Aries, birthday season is a time for articulating life goals to yourself and plotting new ways to go after them. Make extra time for reading, yoga, meditation, a walk in the woods--whatever takes you out of the ho-hum of your daily routine and into Big Picture mode.

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Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Good brow days are the new good hair days, and the range of options for filling in and defining your brows is as diverse as our brows themselves. I asked some members of Team Alima to share their brow routines, favorite AP brow products, and general thoughts about their own brows. Here's what they said:

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Get the Look: Magnetic

Get the Look: Magnetic

We love this wearable bronze smoky eye with a flush of color on the cheeks. It's easy to pull off and perfect for spring. Read on to get Kate's look with a few of our favorite items. Plus, with the Magnetic Eye Kit, you'll get 20% off three bronze smoky eye essentials this week. 

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3 Wearable Ways to Rock Green Eyeshadow

3 Wearable Ways to Rock Green Eyeshadow

We thought some inspiration for pulling off green shadow would be good to keep in your back pocket this week--especially if you don’t want to be pinched! We love playing around with color and texture, so we selected three of our favorite green shades of deliciously silky mineral eyeshadow shades.  Read on for a few fresh twists on classic looks and bold ways to rock green...
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Your March Horoscope + Product Pairing

Your March Horoscope + Product Pairing

Pisces (February 19-March 20): Happy Birthday, Pisces! A healthy dose of Venus visits mid-month and hangs around until early April, making you more charismatic and magnetic than ever. As your plans from a year ago finally start to take root and come full circle, set your sights on the next phase of accomplishments you wish to add to your resume.

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From the Chair: 3 Reasons to Love the Ultra-Fine Liner Brush

From the Chair: 3 Reasons to Love the Ultra-Fine Liner Brush

The Ultra-Fine Liner Brush is one of the unsung heroes of the AP Brush Collectionheralded by makeup artists for its glorious multitasking powers and ability to compose that ultra-polished look. Whether you’re looking for minimalist definition, or something bold and dramatic, this is the liner and lip brush for the job.
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Get the Look: Romantic

Get the Look: Romantic

Right now, we're all about the subtle romantic flush of delicate pinks like Rose Quartz--a 2016 Pantone color of the year. For a dewy take on classic ballerina style, feature your glowing skin, naturally gorgeous brows, and add that rosy subtle pink. Our makeup artist gives you all the details for getting Emily’s fresh-faced Valentine's Day Look:

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Introducing: The AP Brush Collection Sets

Introducing: The AP Brush Collection Sets

Meet our all-new AP Brush Collection, featuring four sets of luxurious custom brushes. They’re 100% cruelty free, made with sleek, sturdy handles, and duo-color taklon bristles. The AP Brushes are the expert tools you can use every single day to achieve buildable coverage and precise application. Below is the complete roster of what’s included in each set, plus our makeup artist’s ideas for using each brush in both the essential and unexpected ways.

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From the Chair: Selecting a Find Your Match Set

From the Chair: Selecting a Find Your Match Set

Maybe you've decided the best way to discover that naturally-gorgeous foundation shade for your skin is to order a Find Your Match Set. (And you would be right--that's totally the way to do it!) Our makeup artist has weighed in on the whole process to make it as seamless as your foundation coverage will soon be.

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