One of the most versatile eyeshadows in our By Night Fall collection is Breathless Pearluster Eyeshadow. This gorgeous beige grey brightens the eyes no matter what undertone or eye color you have. Wear Breathless all over the lid, on it’s own, as a base with deeper By Night shades like After Hours or Labyrinth, or as a face highlighter. Here’s one of many ways to get the Breathless look this fall.
1. Begin with freshly cleansed and moisturized skin. Apply Satin Matte Foundation in your favorite shade with a #25 Foundation Brush. Our lovely model Ashley is wearing a light application of Warm 2 Satin Matte Foundation.
2. To brighten the cheekbones, apply Apple Blossom Satin Matte Blush to the apples of your cheeks with a #17 Blush Brush and blend outwards. This gives a gorgeous natural flush to the cheeks.
3. For a luminous highlight, use your #23 Kitten Brush to apply Breathless Pearluster Eyeshadow on the tops of your cheek bones and down the bridge of the nose. With your finger pop it right onto the cupids bow.
7. This soft and feminine look calls for bold brows. Take your #33 Angle/Liner Brush to define your brows with your brow shade. Ashley is wearing a mixture of Blond and Cocoa Satin Matte Eyeshadow to create her perfect shade.
9. Dab on Sweet Pea Lip Tint to enhance the natural color of your lips.
There’s no denying it, this fall is all about the eyes. Bold colors and monochrome lids were seen at Dior, Alturzarra, and Chanel while lux lashes of all lengths and thickness captured the attention at Saint Laurent and Prada.
The most accessible and our favorite trend to grace this fall? Metallics. Whether worn strong and sultry, or playful and understated, metallic shadows are THE fall trend to add a little depth and glow to your look. Inspired by this, we launched the cinematic By Night collection last week. Each shade in the collection looks gorgeous with the others or worn on it’s own.
By Night metallics:
Breathless is an ultra-flattering pearled two-toned grey gold. It illuminates, brightens, and beautifully awakens the eye. Breathless is lovely with eyes of all colors, we love it as a soft glowing wash over the whole lid.
Vertigo is a soft, antiqued taupe with a glowing finish. Versatile and ultra-flattering, Vertigo has just the right amount of warmth to brighten the eye area. It is quickly becoming one of our favorites for day and for night.
Our Art Director, Sara Bedau, has literally grown up with Alima Pure. Find out what it’s like to work with her mother and what her favorite products are in our latest Q&A.
What are your top 5 Alima Pure products?
What is your favorite thing about working with your mother?
We know each other very, very well, which expedites certain aspects of my job as Art Director. I am able to anticipate her react to most decisions regarding the brand without needing to repeatedly consult her.
Do you have any health tricks or tips?
Dry brushing and going on hikes with my dog.
What is your favorite fall trend?
Bold eyeshadows worn casually.
What product would you recommend to an Alima Pure first-timer?
Satin Finishing Powder. I’m a very loyal fan of this versatile product. For years I gave it to friends as an introduction to Alima. I’ve also been gifting a lot of Natural Definition Mascaras and Natural Definition Eye Pencils since they launched.
What has been your favorite limited edition collection?
By Night. The five eyeshadows are so beautiful and wearable.
What’s the best thing about living in Portland?
Forest Park. It’s one of the largest urban forests in the US with close to 70 miles of trails.
What is the best advice you’ve ever been given?
Be the sky, not the weather.
What’s your favorite part of your job?
Helping women feel beautiful and confident in their own skin.
Can you share your favorite travel destination/s?
I really like visiting loved ones, seeing art, eating good food, and being outside. I have Ethiopia, Japan, and the Painted Hills in eastern Oregon at the top of my current wishlist.
Do you have a style uniform?
I wear things that make me happy. I have also been told by many friends that I wear a lot of white.
How long have you been with Alima Pure?
I just passed the official 8 year mark in June.
The By Night fall collection is here! We’ve created five limited edition eyeshadows to add drama to your look this fall. Inspired by film noir, each shade beautifully captures the light and adds mystery to the eyes with just a simple wash of color. As always, each of these vibrant eyeshadows provides intensity using just three natural ingredients.
Each shadow is unique and can be simply worn on its own or combined for a day or amped up nighttime look. Each week we will show you how to ‘get the look’ with each of the eyeshadows. This week is all about Labyrinth which is a glowing, sultry deep sea green.
3. Apply a touch of Mimosa Satin Matte Blush the apples of your cheeks and blend to your temples for a natural flush with a #17 Blush Brush. This blends well with Sombra Contour Powder and lifts the cheeks while adding a hint of sweetness to your look.
5. Wet your #35 Eye Detail Brush and liberally apply Labyrinth Pearluster Eyeshadow all over the base of your lid and up to the crease (never going above the crease). Wetting the brush intensifies the eyeshadow into a vibrant sultry blue green.
9. Dab on Sweet Pea Lip Tint for gorgeous neutral pink lips.
What are the 5 Alima Pure products you couldn’t live without?
The Alima Pure office has been buzzing with excitement this month as we continue to celebrate our ten year anniversary. We have been pairing that energy with a birthday playlist that keeps our spirits lifted, our feet moving, and allows some of us to show off our not-so-prizewinning closeted dance moves.
From 60s French pop to 80s favorites to modern jams; our Alima Pure mix will have your toes tapping and lips singing (or synching) before you can say “Madonna”.
In honor of our 10th birthday we are offering a BIG Facebook giveaway! Head on over to our Facebook page to enter to win all 10 of our bestsellers by simply commenting below the giveaway photo and letting us know what your favorite Alima Pure product is and why you love it so much. If you’ve never used any products, that’s okay too, simply tell us what product you’re the most interested in and why. Easy as that! If your comment is selected you will win all 10 full-size bestsellers to enjoy and play with!
Bestsellers included: Black Natural Definition Mascara, Freja Luminous Shimmer Blush, Coffee Natural Definition Eye Pencil, #25 Foundation Brush, Hanae Satin Finishing Powder, Paris Luminous Shimmer Eyeshadow, Medium Balancing Primer Powder. Pink Satin Matte Blush, Sombra Contour Powder.
No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form August 15th, 2014 until August 17th, 2014 11:59pm PT. One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced August, 18th, 2014 on our Facebook page. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.