Alima Pure Blog

Our 4 Eyeshadow Formulas Explained

Our 4 Eyeshadow Formulas Explained

We're demystifying each of our 4 eyeshadow formulas and highlighting some of our favorite standout shades...

Pre-Season Bronzing Tips

Three brush and bronzer combos we recommend for a jumpstart on your luminous glow—no rays required...

Alima Pure Staff Picks: Kara

We chatted with Kara, our Social Media Manager. Here’s a list of what’s currently occupying Kara’s thoughts, including her Alima Pure essentials...

Spring Cleaning: Brush Care

Enter our brushes. With the right care, they are crafted to last for years. We recommend dampening the bristles with warm water and lathering...

Luminous Shimmer Blush Spotlight

Who says shimmer is just for summer? With winter slowly winding down, we thought it was time to show some love to Satin Matte Blush’s spirited sist...

Get the Look: Valentine's Day

Whether you’re out on the town with your plus-one, hanging with friends, or relaxing solo, Valentine’s Day is a great opportunity to tweak your mak...

Meet the Sculpting Brush + Other Face Brush Faves

We’ve added some new friends to our brush lineup in the last few months, and here’s how we’re using them...

Our Favorite Products for Longer-Lasting Foundation Coverage

These are our three favorite products for maximum-efficiency coverage, for a finish that still looks minimal and natural.

The Winter Edit

Dear east coast friends: congratulations on surviving the Bomb Cyclone! We know your winter skin is probably eager for moisture...

Giving Spotlight: Water.org

As the global water crisis continues to leave over 800 million people without safe water, we’re donating $5 to Water.org for each Holiday Set sold...

Giving Spotlight: OHSU Knight Cancer Institute

As a renowned research institute and a source of world-class care for cancer patients, the Knight Cancer Institute is making a huge difference in t...

5 Gifts Under $50

Here's a roundup of our favorite gifts available for under $50 to cover every beauty on your list.

Giving Spotlight: Luvable Dog Rescue

Welcome to the third chapter of our Holiday Giving series! Through December 17th, we’ll be supporting Luvable Dog Rescue with a $5 donation for eac...