Eyeshadows for Blue Eyes

Eyeshadows for Blue Eyes

Blue eyes naturally have a calm intensity complimented best by warm tones in a variety of hues – not just your typical shades of brown.

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Get the Look with Vertigo and Cranberry

Get the Look with Vertigo and Cranberry

We’re seriously crazy about By Night’s Vertigo Pearluster Eyeshadow. We like to think of it as the little black dress of eyeshadows because it’s incredibly flattering on everyone. Vertigo is an antiqued bronze shade with subtle shimmer. It is officially our #1 Fall staple.

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Ink Natural Definition Eye Pencil

Ink Natural Definition Eye Pencil has arrived! Ink is a naturally gorgeous carbon black eyeliner that glides on smoothly and lasts all day. It’s filed with 100% natural ingredients – chamomile flower extract soothes and protects the delicate eye area while a rich blend of jojoba, mango seed, macadamia and meadowfoam seed oils nourish and hydrate the lash line. Like Coffee Natural Definition Eye Pencil, Ink contains beeswax, carnauba and candelilla waxes to deliver water-resistant all day wear. Natural mineral pigments give rich, saturated, lasting color.
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Mari’s Staff Favorites

Mari’s Staff Favorites

Whether I’m asking her what she brought for lunch that day or her opinion on the latest political controversy, lead lab technician Mari Hoiland is my go-to gal for new ideas, influences, and inspirations. Accustomed to being bombarded with questions from me about recent discoveries and daily routines, I thought I’d bug her a little more than usual and ask her for a list of her current and longtime favorite necessities for this installment of Staff Favorites.

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Get the Look: Breathless from the By Night Collection

Get the Look: Breathless from the By Night Collection

One of the most versatile eyeshadows in our By Night Fall collection is Breathless Pearluster Eyeshadow. This gorgeous beige grey brightens the eyes no matter what undertone or eye color you have. Wear Breathless all over the lid, on it’s own, as a base with deeper By Night shades like After Hours or Labyrinth, or as a face highlighter. Here’s one of many ways to get the Breathless look this fall.

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By Night Fall Collection: Get the Look with Labyrinth

By Night Fall Collection: Get the Look with Labyrinth

The By Night fall collection is here! We’ve created five limited edition eyeshadows to add drama to your look this fall. Inspired by film noir, each shade beautifully captures the light and adds mystery to the eyes with just a simple wash of color. As always, each of these vibrant eyeshadows provides intensity using just three natural ingredients.

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Q & A with Alima Pure Founder Kate O’Brien

What is the best advice you’ve ever been given?
I had the good fortune to grow up around strong, empowered women. There wasn’t specific advice but a sense that with commitment and imagination one could accomplish just about anything. Whenever I feel wobbly I just have to think of them and I come back to center. Every woman should have that. We can share that message of empowerment though our community. That’s my dream.
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August Birthday Playlist

August Birthday Playlist

The Alima Pure office has been buzzing with excitement this month as we continue to celebrate our ten year anniversary. We have been pairing that energy with a birthday playlist that keeps our spirits lifted, our feet moving, and allows some of us to show off our not-so-prizewinning closeted dance moves.

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Facebook Giveaway: Enter to Win 10 Full-size Bestsellers

Facebook Giveaway: Enter to Win 10 Full-size Bestsellers

In honor of our 10th birthday we are offering a BIG Facebook giveaway! Head on over to our Facebook page to enter to win all 10 of our bestsellers by simply commenting below the giveaway photo and letting us know what your favorite Alima Pure product is and why you love it so much. If you’ve never used any products, that’s okay too, simply tell us what product you’re the most interested in and why. Easy as that! If your comment is selected you will win all 10 full-size bestsellers to enjoy and play with!

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Summer Glow in 3 Easy Steps

Summer Glow in 3 Easy Steps

In the summer it seems like everyone has an effortless and healthy glow, as if they spent the day floating down the river and then showered the day off in sunlight. I, however, can only accomplish this natural, sun-kissed complexion with the help of a few tricks and products.

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Our Birthday Month + 10% Off

Our Birthday Month + 10% Off

Today we officially turn 10! This birthday is a special one for us, and as we travel down memory lane we can’t help but think of our #1 priority: YOU. Our customers have supported us endlessly and we can’t thank you enough for your generosity and guidance over the last 10 years. We learn from you everyday! We ask you celebrate with us this August as we offer lots of surprises we’re sure going to love.

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Language of Flowers

Language of Flowers

Every flower has its unique, silent meaning – a message waiting to be conveyed. Dictionaries have been written to decode the expressions and intentions of flowers, beginning in the Victorian era when women poured over these dictionaries to determine what a suitor meant, or didn’t mean, by his gift and arrangement of specific flowers.

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