Put your best face forward with Alima Pure mineral makeup. Start with our mineral foundation. Our silky, weightless mineral powder is very forgiving for an amazing look and feel. That’s the beauty of our hypoallergenic natural makeup. 


You’ll glow, shimmer and shimmy from cheek to cheek with our amazing line of mineral blush, mineral Bronzer, Satin Matte Blush and Luminous Shimmer Blush. Absolutely luscious and richly pigmented for that all natural look.


Like portals to the soul, your eyes say it all. Tell the whole story with our mineral eyeshadows and eyeliners. Ranging from completely matte to fabulously shimmery, they come in a wide range of richly pigmented, brilliant colors.


Offering so much more than mere lip service, our Lip Tints are gorgeous, richly tinted lipbalms filled with emollients and organic ingredients. Nourish your lips while enjoying the comforting scents of chocolate and vanilla.


Dab and swirl, highlight and touch up with our long lasting mineral makeup brushes. Cruelty-free and hypoallergenic, Taklon bristle brushes are perfect for sensitive skin. Take good care of them and they will take good care of you.

By Night

Five limited edition eyeshadows to add drama to your look this fall. Inspired by film noir, each shade beautifully captures the light and adds mystery to the eyes with just a simple wash of color. As always, each of these vibrant eyeshadows provides intensity using just three natural ingredients.