Color Balancing Powder is our secret weapon against skin discolorations, and it is on sale now! You can learn all about its almost magical powers in our latest Q & A.
What is Color Balancing Powder?
Color Balancing Powder minimizes skin discolorations. It’s quite sheer, so it doesn’t actually appear green, pink, or yellow on the skin. Instead it subtly neutralizes those unwanted discolorations. That’s why we think it’s magical.
How do I use it to correct surface redness in my skin?
A light application of pale green Pistachio Color Balancing Powder will banish redness. Though it doesn’t look green on the skin, we recommend using it beneath your foundation. It works beautifully for dermatitis, rosacea, and even mild sunburn. Best of all, its super gentle. And it’s Alima’s top seller.
My skin looks sallow and tired. How can I counteract this? Lavender Color Balancing Powder will instantly brighten your skin. This pale purple shade will enliven your complexion, and neutralize yellow dull tones in your skin. Again, we recommend a light application beneath your foundation.
I’m not looking to correct anything, I just want to brighten my complexion. Is there a shade for me?
We suggest you check out Buttercup. This pale yellow shade will soften slight redness, add warmth, and brighten up any complexion.
How and where do I apply Color Balancing Powder?
We recommend our #23 Kitten Brush for the perfect light application. These powders can be applied to targeted areas, or your entire face depending on your individual skin needs. Although, they are meant to be worn under your foundation, if no extra coverage is desired they can be used sparingly on their own.
Please don’t hesitate to contact email@example.com for any further questions! We love hearing from you.
Technically, summer is still 17 days away but we’re in full summer mode here at Alima Pure. Since our summer mantra is all about expanding horizons we have compiled some of our favorite links to inspire.
Our hometown of Portland, OR is constantly blowing us away with what it has to offer, and local blogger Honey Kennedy always keeps us up to date on PDX designers and events.
Moving your body and dancing can release some unexpected inspiration. Especially to this playlist!.
Our Horizon Limited Edition Color Collection was created to evoke the summer spirit. Each product is flattering on all skin tones and warms up the face to give that summertime vibe.
Maybe it’s because we live in Rose City or maybe because of it’s intoxicating smell but we’re crazy about roses. In fact, we’re loving The Local Rose’s recipe for rose water and will be spritzing it all summer to enlighten the senses.
Tell us what is expanding your horizons this summer!
Summer is for expanding your horizons, seeking adventure, and kicking back to enjoy it all. In celebration of the spirit of Summer our #AlimaHorizons Instagram contest is live! From now until June 16th we invite you to share a photo that inspires your expanding horizons. It might be a place, a person, an activity or a book – anything that invites expansion. The winner will be announced the morning of June 17th on our Instagram. See instructions below.
We will choose a winner based on the photo we find best evokes the horizon spirit. The winner will receive our Horizon Full Color Story, an Alima Pure $150 gift card, and have their photo featured on our Instagram! We can’t wait to see all of the inspiring photos you post. Have fun and good luck! And have a wonderful Summer!
No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form June 3rd 2014 until June 16th, 2014 11:59pm PT. One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced June 17th, 2014 on our Instagram account. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.
Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection. Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.
1. Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil. During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day. Our #7 Half Moon Brush works well with this product.
4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra. Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.
7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.
9. Dab on Desert Poppy Lip Tint for a gorgeous nude lip.
The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks. Experiment with some of your favorite shades to warm up your summer look.
Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color Collection. Inspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.
The Horizon Limited Edition Color Collection features the following full-size products:
Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.
Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.
Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.
This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!
We live in a peaceful neighborhood with lots of space and trees around. The streets don’t go through and there’s nothing much to see except houses, so there’s not much traffic. When the windows are open you can hear the occasional dog or lawn mower, sometimes distant traffic, but it’s quiet. That all changes in the early morning when the local golf club grooms its course. And the bit closest to our house, the putting green, is groomed by four leaf blowers (yes four!) every summer morning from 5:45 – 6:00 am. Monday through Sunday. And it wakes me up every morning.
Staffer Sara Lewis getting her headstand on
For the first few days I lay in bed trying to imagine what kind of machine could possibly make so much noise. Then one morning I raced down the hill in my pajamas to find out. The guys were amazingly affable but unmovable. Their schedule was set in stone, apparently. I was not happy and not especially gracious, I’m embarrassed to say.
After a couple of weeks lying awake during the beautiful early summer mornings I realized that my favorite yoga studio offers classes weekday mornings at 6 am. If I were to drag myself off to those classes I would never even hear the dreaded leaf blowers. Well, except for Saturday and Sunday. But maybe I’d be calmer about it after all that yoga and being used to rising early.
So off I went. I set my alarm for 5:30, tumbled out of bed, pulled on my yoga clothes, brushed my teeth, splashed my face with water, and was settled on my mat by 5:50 am.
At first it was hard. This was no evening relaxation class. This was the type-A ‘we get up at 5:30 to do yoga’ slightly competitive class. In fact I might have stopped going except that I knew that if I were still in bed at 5:45 I’d be fuming at innocent (but obnoxious) leaf blowers. So I kept with it. And I got stronger. And also calmer. All the wonderful gifts of a good yoga class were changing my days in the best possible way.
One day recently, on my way home in the morning, I had a fleeting moment of gratitude for the leaf blowers. My whole being had changed as a result of their morning schedule. Still, I’d be happy if they could knock it off on Saturday and Sunday.
We’re so excited to share our Mother’s Day gift guide, featuring some of our favorite easy-to-use products to celebrate the best job in the world—motherhood.
The Half Moon Brush is the perfect multitasker, ideal for the woman on the go. It works well with Satin Matte Foundation, Bronzer, and especially Contour Powder. And it fits perfectly in virtually any handbag and clutch to boot!
Lotus Lip Tint is a versatile spring lip shade that is buildable for more intensity yet has a feminine and sheer finish with one coat for a perfect pretty-in-pink pout. It is also jam-packed with nourishing ingredients to protect lips all spring and summer long.
Gaia is the creator who gave birth to the Universe (literally meaning “Earth”) making this collection the perfect gift for any fiery mom. Gaia Limited Edition Collection features two gorgeous Luminous Shimmer Eyeshadows and is paired with coppery Radiant Finishing Powder to create a naturally strong and bold look.
Bronzer is the perfect gift for this time of year, can suit nearly any complexion, and happens to be 20% off for a limited time. We suggest matte shades like Mauna Loa and Trindad if you’re not quite sure which shade would best suit your mother.
Last, but certainly not least, the Isolt Limited Edition Collection is a gorgeous gift to channel a mother’s inner goddess. Isolt represents love and passion and is a skilled healer thanks to her undying adoration and devotion. This set features two gorgeous Luminous Shimmer Eyeshadows and is paired with golden Radiant Finishing Powder to create a romantic and sweet look.