The No-Makeup Makeup Look

Posted on March 24, 2014 by Alyson | 0 Comments

We’re loving the au naturale no-makeup makeup look that is fresh for spring, proving that less really is more sometimes. Follow these simple steps to achieve that barely-there makeup look that will enhance your skin tone and natural features. There’s no harm in saving the shimmer for summer!

NO-MAKEUP-LOOK

1. Moisturize your skin with your favorite moisturizer. We love to use coconut oil!

2. Apply a layer of your favorite shade of Satin Matte Foundation with a #25 Foundation Brush.

3. With a #23 Kitten Brush pop a Pink Satin Matte Blush into the apples of the cheeks and blend upward on the cheekbones to the hairline.

4. Prep the eyes with a wash of Champagne Pearluster Eyeshadow using a #39 Large Eyeshadow Brush. This particular shade brightens the eyes and conceals any discoloration on the lids. The perfect nude!

5. Tightline your lids with either Espresso or Black Satin Matte Eyeliner using a #33 Eyeliner/Brow Brush to enhance the eyes even more. Remember to make the line thin for a more natural look.

6. Apply a layer of Natural Definition Mascara in Brown to liven up your lashes.

7. Use Sweet Pea Lip Tint to give lips a healthy shine and hint of natural color.

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Posted in #25 Brush, Alima Pure, Black Satin Matte Eyeliner, Champagne Pearluster Eyeshadow, Eyeliner Brush, Foundation Brush, General, Green Beauty, Lip Tint, Look, Makeup Tutorial, Mineral Makeup, Natural Definition Mascara, No Makeup Look, Satin Matte Foundation, Sweet Pea

Sombra Contour Powder + Half Moon Brush = Sculpting Perfection

Posted on March 19, 2014 by Alyson | 0 Comments

Sombra Contour Powder is deeply pigmented to enhance natural bone structure and sculpt the face by creating shadow and definition. Whether you want to make your face thinner, your nose longer or your cheekbones stand out, adding shadows give the appearance of depth to balance your overall face shape.

Contour-Powder

Swirl your #7 Half Moon Brush in Sombra Contour Powder and outline your hairline or sweep it along your jawline for a stronger jawbone. This versatile shaping powder is a luxurious matte for a natural finish. The Half Moon Brush is the perfect shape to sculpt your naturally gorgeous bone structure and is on sale for a limited time only! 

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Posted in #7 Brush, Alima Pure, Contour Powder, General, Half Moon Brush, Mineral Makeup, Naturally Gorgeous, Sale, Sculpt, Shape the Face, Sombra

Radiate your Inner Beauty with Highlighter

Posted on March 13, 2014 by Alyson | 0 Comments

Dust, glow and go!

Formerly known as our “Luminous Shimmer Powders,” our natural mineral Highlighters are a great pick-me-up for the cheeks, forehead, eyes and shoulders. Lightly dust under the eyes, above the brows and on the browbone to add life and brightness to your peepers, or add a dab above your cupid’s bow for a fuller pout.

HIghlighters

Incandescent and brightening, our Highlighters can also perk up your complexion, accentuate the features you love and add an overall youthful, healthy glow. They are free of irritants, dyes, fillers, gluten and toxins and certified natural by BDIH. Go ahead—highlight and radiate your inner beauty. It’s illuminating.

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Posted in Alima Pure, Dolce, General, Green Beauty, Highlighter, Lumina, Luminous Shimmer Powder, Luna, Natural Makeup, Whisper

Get the Look: Gaia Spring Collection

Posted on March 12, 2014 by Alyson Hancock | 0 Comments

Greek mythology tells us that out of Chaos Gaia was born.  As the creator of the universe she is mother earth, and everything that exists in the world originates from her.  Gaia represents strength, power, creation, and maternal nurturing.  Inspired by this, we created a collection of strong earth tones.  Our Gaia Collection features two Limited Edition Eyeshadows, and our all new Limited Edition Radiant Finishing Powder. The eyeshadow in Chaos is a fiery copper, Celestial eyeshadow is a deep blacked gold, and Radiant Finishing Powder in Sacred is a soft glowing peach.  Together these shades create a strong and enchanting look.  Follow these simple steps to achieve this powerful look:

slideshow_1

1. Start by applying a sheer layer of Satin Matte Foundation (Sara’s shade is Warm 1) using the #25 Foundation Brush.

2. With the #17 Blush Brush add just a touch of Satin Matte Blush in Carnation to the apples of the cheeks.

3. Lightly dust Radiant Finishing Powder in Sacred along the forehead, cheekbone and jawline; as you would with a bronzer or highlighter.  The #23 Kitten Brush is the perfect tool for the job, this way you will get a sheer glowing application.

4. With the #37 Eye Blending Brush sweep the Sacred Radiant Finishing Powder from the lash line to brow bone. This acts as a nice base and brow bone highlight.

5. Pick up a small amount of Chaos on the #39 Large Shadow Brush. Then work the shadow into the bristles, spritz with water, and pat the shadow onto your lid and into the crease.

6. Dampen your  #33 Angle Liner Brush with water and blend with Celestial to create a liquid liner.  Apply Celestial to the upper and lower lash line for intense definition.  Bring the line as close to your lashes as possible..  Extend the liner slightly past your natural lash line and wing it up for an eye widening effect.

7..  With the #36 Pointed Crease Brush blend (dry) Celestial along your crease, but concentrate the color along your outer crease.

8. Coat your lashes with several layers of Natural Definition Mascara in Black to add drama.

9. Finish the look with Rhubarb Lip Tint to moisturize and enhance your natural lip color.

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Posted in 2014, Eco Makeup, Gaia Collection, General, Get the Look, Green Makeup, Limited Edition, Mineral Makeup, Powerful, Radiant Finishing Powder, Sets, Spring Collections, SpringCollection

Get the Look: Kate Hudson’s Red Carpet Look

Posted on March 06, 2014 by Alyson Hancock | 0 Comments

Kate Hudson looked radiant on the red carpet at this year’s Oscars event. Her elegant 40’s inspired look was complimented by her sun-kissed glowing skin, subtle smoky eye, and nude lip.  We have recreated Kate’s picture perfect look using Alima Pure products in these 10 simple steps below.

1. Start with the Satin Matte Foundation that matches your skin tone. If you haven’t found your match yet, you might want to use our Foundation Selector. To keep your look dewy and light, try mixing your foundation with some of your moisturizer in the palm of your hand and apply as you would a liquid foundation.

2. Sweep Mauna Loa Bronzer into the hollows of the cheek and blend to your hairline to great some warmth and contour to the face.

3. Highlight with Lumina Luminous Shimmer Powder across your cheekbones, forehead and down the bridge of the nose with a #23 Kitten Brush.

4. With a #33 Liner/Brow Brush and a light hand define your eyebrows with your eye brow color of choice. We suggest Blond for lighter brows, Raven and Mahogany for  medium brows, and Espresso for the darkest of brows.

5. Define the top and bottom lash lines with Black Satin Matte Eyeliner using a wet #33 Liner/Brow Brush.

6. Apply Champagne Pearluster Eyeshsadow all over the lid up to the brow to prep the lid.

7. To add warmth to lid apply Mocha Pearluster Eyeshadow into the corners of the eyelid and wing out while blending back to the eye.

8. For a little something special sweep Carnavale Luminous Shimmer Liner right into the corners of the eyelids and blend with the Mocha with a #37 Blending Brush.

9. Liberally apply two coats of the Natural Definition Mascara in Black.

10. Finish the look with Sweet Pea Lip Tint for a naturally gorgeous pink pout.

 

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Posted in 2014 Oscars, Alima Pure, Eco-Friendly, General, Get the Look, Green Makeup, Kate Hudson, Mineral Powder, Natural Makeup

Get the Look with Orchid Pearluster Eyeshadow

Posted on February 27, 2014 by Alyson | 0 Comments

Spring is just around the corner, and with it comes new life and color.  Fresh for Spring is Orchid Pearluster Eyeshadow - the perfect shade to introduce a bit vibrancy in to your look.  Orchid complements virtually every skin tone and eye color, and it pairs beautifully with our In Bloom Collection. Here is how you can get the look:

orchidmodel

To start, Rachel is wearing our Satin Matte Foundation in Warm 1, applied with the #25 Foundation Brush  and #3 Concealer Brush.  For a soft finish, we applied a light layer of the Satin Matte Finishing Powder in Keiko.  We then applied Limited Edition Luminous Shimmer Blush in Lily onto the apples of her cheeks with the #17 Blush Brush.

  1. To begin the eye makeup, we applied Pearluster Eyeshadow in Silk with the #37 Eye Blending Brush as a highlighter on Rachel’s brow bone and cheek bone.
  2. We used our Limited Edition Eyeshadow in Pansy to line the upper lash line with with our #35 Eye Detail Brush.  A thin line adds just enough definition to the lash line without adding too much depth to the entire look.
  3. Using our #39 Large Shadow Brush we worked a small amount of Pearluster Eyeshadow in Orchid into the bristles of the brush, and patted it onto Rachel’s lid.  You can apply multiple layers to build coverage. Blend well from the lash line into the crease.
  4. For a bit drama we worked Orchid along the lower lash line using the  #33 Angle Liner Brush.
  5. With the #37 Eye Blending Brush we lightly swept  the Limited Edition Eyeshadow in Jasmine from the inner corner of the lid up along the  crease. For a little extra sparkle you could also use our Luminous Shimmer Eyeshadow in Leone.  We finished Rachel’s look with Natural Definition Mascara in Black and the our Lip Tint in Rhubarb.

Follow these simple steps for a fresh radiant look. Have fun, play, be your naturally gorgeous self!

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Posted in General, Limited Edition, Luster Eyeshadow, Mineral eyeshadow, Orchid eyeshadow, Pantone color 2014, radiant Orchid

Trend: Radiant Orchid

Posted on February 20, 2014 by Alyson | 0 Comments

Pantone officially announced that “Radiant Orchid” was the color of the year for 2014. According to the press release, the color evokes intrigue and imagination for the New Year:

“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

RADIANT ORCHID copy

1. Joie Lexington Bootie 2. Abstract Watercolor by Louis Art Studio 3.Orchid Pearluster Eyeshadow 4. Orchid Street Style 5. Gemstone Bracelet 6. Ombre Tissue Tassel 7. Gizmon iCA5 8. Yoshii Two Tone Chambray Towel 9. Glittrar Candle

We’re totally smitten with this radiant shade and are so excited to introduce Orchid Pearluster Eyeshadow to our collection for a limited time. This semi-matte pearluster shadow is a soft shimmering fuchsia—the perfect hue for different makeup looks and complementary to many hair, eye and skin tones. We also added some of our favorite Radiant Orchid picks that we have on our growing wishlist. 

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Posted in General, Runway Trends, Special, Spring, spring makeup colors

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