Alima Pure Blog

Ask An Artist

Ask an Artist: Velvet Lipstick

Ask An Artist

Ask an Artist: Velvet Lipstick

Makeup Artist answers to all your Velvet Lipstick questions...

Welcome Back Velvet Lipstick

We are so excited for you to meet our new, reimagined Velvet Lipsticks: Iris, Olivia, Odessa, and Lucy!

Ask An Artist

Ask an Artist: All About Eyeshadow

We are offering 20% off our 4 eyeshadows formulas and Luminous Shimmer Eyeshadow, October 1st, through Sunday, October 7th...

Why We Prime

Primer is one of those puzzling products that occupy the space in the Venn diagram between makeup and skincare. While we love primer, we know that ...

From The Chair

From the Chair: Our Favorite Fall Blush Shades

Our makeup artist, Hannah, is sharing her favorite fall Satin Matte Blushes for every undertone.

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color.

Our Birthday Playlist

To mark the end of our month-long birthday celebration, we have created a playlist for you to enjoy during these last few weeks of sweet summer. We...

What's In Our Bags?

Ever since Mary Poppins pulled an armchair and a pair of boots out of her bag, the world has been curious about the secret treasures hidden inside ...

Meet the Team

Alima Pure Staff Favorites

To celebrate our month-long birthday celebration, we are giving you 15% off of every order. Use code CELEBRATE at checkout! Still deciding what to ...

A Birthday Message From Alima Pure

We are thrilled to be celebrating 14 years in business. We use our birthday celebration a moment to gather as a team and talk about some of our...

From The Chair

From the Chair: Mini Blending Brush

As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift afte...

Ask An Artist

Ask an Artist: Natural Definition Mascara

From today through Sunday, August 12th we are including a complimentary Natural Definition Mascara with all overs over $50+! We’re rounding up our ...

Get the Look

Get the Look: Summer Nights

Welcome our newest Highlighter, Rosegold. Back by popular demand, we are making it a permanent member of the Alima Pure family. Read on to get a Ro...