Shop the Look: Office to Holiday Party in 5 Easy Steps

Shop the Look: Office to Holiday Party in 5 Easy Steps

December social schedules always seem to be bursting at the seams. While we love sharing in the weeknight festivities, it’s always tricky to add a cocktail party-ready beauty routine to rush hour traffic. Here are the 5 day-to-night holiday essentials:

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Shop the Look: Bold Winter Lips

Shop the Look: Bold Winter Lips

Sweep on a light layer of Radiant Finishing Powder in Olympia. It’s a dewy sheen of warmth that looks beautiful over your Satin Matte Foundation. Or, wear it alone for just a hint of natural glow.

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Our December Gift to You

Our December Gift to You

Giving Tuesday bookends a long weekend of eating, shopping, and holiday excitement with a focus on giving back. In the spirit of giving, here’s our gift to you... For each purchase you make in December, you’ll receive 15% off your next order. Here’s a little about Alima Pure’s Commitment to giving...

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Happy Black Friday!

Happy Black Friday!

We hope you are cozied up with some fuzzy slippers, something warm to sip on, and a plate of leftovers. Maybe you were up doorbusting all night and you’re ready for that long winter’s nap right about now. 

But before you doze off, check out our Black Friday Special...

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Giving Thanks + Black Friday Surprises

Giving Thanks + Black Friday Surprises

We are so thankful for a wonderful 2015 here at Alima! We hope you are celebrating all the blessings in your life today with delicious food and laughter with the people you love. We’d like to share our thanks for all the customers we love with an early Black Friday surprise. Thank you for making 2015 so special for us!

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The Ultimate Holiday Gift Guide

The Ultimate Holiday Gift Guide

With so many beautiful friends to shop for, how do you decide the perfect gift for each person? Here are three foolproof strategies...

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Introducing: Merlot + Slate

Introducing: Merlot + Slate

Just in time for the holidays, we’re adding two new Natural Definition Eye Pencil shades: Merlot and Slate. Merlot is a deep earthy plum, and Slate is a metallic gray. We’ve also included them in two more Holiday Sets launching this week--the Ultimate Eye Sets and the Ultimate Pencil Set...

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Introducing: Holiday Sets + Our Giving Program

Introducing: Holiday Sets + Our Giving Program

Alima Pure proudly supports Global Fund for Women’s efforts to make every woman and girl around the world safe, strong, powerful and heard. We encourage you to do the same by purchasing one of our Holiday Sets. For each set sold through December 31st, we’ll contribute $5 to Global Fund for Women...

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Perfect Pairings: How to choose a makeup brush

Perfect Pairings: How to choose a makeup brush

Our brushes are the best tools for the job when it comes to achieving an even, smooth makeup application. These custom brushes are made with silky, soft, and cruelty free taklon bristles that will never irritate your skin. We have teamed some of our favorite brushes and products together and explained how to use them, so that you always have the best tools at you fingertips!

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Introducing: Natural Definition Brow Pencil

Introducing: Natural Definition Brow Pencil

Introducing our new Natural Definition Brow Pencil, you may easily define your natural shape with our three easy to match shades. The formula is smooth, blendable and long lasting. Whether you are looking to add subtle depth and definition, or rock a bold full brow, we have you covered!   

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Spotlight: Natural Definition Eye Pencils

Spotlight: Natural Definition Eye Pencils

One of our favorite things in a product is versatility. If you can do at least three different things with one item we're sold! And we'll most likely tell all of our friends about it. That's exactly how we feel about our amazing Natural Definition Eye Pencil

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How To Find Your Pressed Foundation Shade

How To Find Your Pressed Foundation Shade

We've received many questions about which shade of  Pressed Foundation with Rosehip Antioxidant Complex  to choose based on the color of  Satin Matte Foundation  you currently wear, so we thought we'd share our recommendations.

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