Link Love: Summer Edition

Posted on June 22, 2015 by Alyson Hancock | 0 Comments

The sun-drenched, hot weekend just passed in Portland and most of us did our best to soak up every bit of the sun that we could and take advantage of the playground we call the Northwest – whether we were relaxing at the beach, picking berries on Sauvie Island, or hiking in the Gorge.

Link Love: Our Summer Favorites

It’s more important than ever this time of year to make sure you are protecting and hydrating your skin. We love Naturopathica Lavender Protective Moisturizer with SPF 17 to provide your face with nourishing protection from the strong rays.

Want a captivating summer read perfect for backyard lounging? Lose yourself in Paula Hawkins’ new thriller The Girl on the Train or indulge your literary senses with Maggie Nelson’s The Argonauts.

As if the beach couldn’t get any more fun, try laying out on this charming Kate Spade picnic blanket that conveniently rolls up into a transportable tote.

Speaking of picnics, Vegetarian Times has planned the perfect one for you and your friends. Just don’t forget the rosé!

If you can’t make it to the beach, mimic the ocean’s effects with your own DIY Sea Salt Spray to give off the illusion of a day spent splashing among the waves.

Indie band Belle and Sebastian and summer go hand and hand with each other for me, which is why their newest album Girls in Peacetime Want to Dance has been playing continuously in my car or through my headphones.

Our Luminous Shimmer Eyeshadow in Shell from our new collection is a go to for an easy and effortless subtle summer look.

And of course, the ultimate summer accessory! A protective Lip Tint that provides just the right boost of color.

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INSTAGRAM GIVEAWAY: #summeroftides

Posted on June 19, 2015 by Alyson Hancock | 0 Comments

We’re kicking off summer with an Instagram giveaway – all you have to do to enter is show us how you’re starting yours!

Instagram giveaway


1.     Follow @alimapure on Instagram.
2.     Post a photo that captures the essence of summer – adventures, activities, anything!
3.     Tag @alimapure and hashtag #summeroftides.
4.     Keep sharing! There is no limit to the amount of times you enter.

The winner will receive the complete Tides collection.

Contest ends Friday, June 26 and we will announce the winner on Monday, June 29th.

No purchase necessary to enter or win contest. Open to US residents only, ages 18 and older. Void where prohibited. Contest begins June 19th, 2015 and ends June 26th, 2015 11:59pm PT.  Winner will be announced June 29th, 2015. Offer cannot be redeemed for cash.

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Get the Look: Cobalt

Posted on June 18, 2015 by Alyson Hancock | 0 Comments

Looking for a playful way to heighten your summer look? Our colorful summer collection allows for effortless pops of color suited for any occasion. One of our personal favorite looks is a bright touch of Cobalt balanced with a natural, glowing face. (And the best part is that it takes less than three minutes to do!)

Cobalt, the perfect pop of color eyeshadow for summer
1. Gently apply our Satin Matte Foundation all over your clean face with the #25 Foundation Brush to even the skin tone, layering as needed for desired coverage.
2. Take the #23 Kitten Brush and lightly sweep our Sandstone Highlighter over the cheekbones, forehead, and nose for a glowing complexion.
3. Pop Wild Rose on the apples of the cheeks with #17 Blush Brush.
4. Using a damp #33 Angle Liner Brush, apply Cobalt to the top lash line starting from the center and working outwards for a bold, graphic look.
5. Add a soft boost of color with our Lip Tints in either Honey, Petal, or Paprika for a flawless finishing touch.

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How to Contour like a Pro in Just Three Steps

Posted on June 16, 2015 by Alyson Hancock | 0 Comments

First things first: what exactly IS contouring? Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth. If it sounds intimidating or time consuming, it’s not – at least not with our Contour Powder in Sombra created specifically for this defining trick.

How to Contour like a pro

1. With our #7 Half Moon Brush, lightly sweep Sombra in the hollow of your cheekbones (where you feel the dip beneath the bone), down the sides of the nose, along your hairline and jawline, and in the depth of the temples.

2. Blend and soften the edges, feathering outward.

3. Dust your now sculpted canvas with our Highlighter using the #23 Kitten Brush across your cheekbones, nose, and underneath the eyes for an added natural glow.

What did we tell you?! Easy!

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Introducing Tides

Posted on June 05, 2015 by Alyson Hancock | 0 Comments

Summer is here and with it comes our newest collection inspired by the vibrant oceanic life which calls on the iridescent shades of the surf, sand, and sea.

Sage A fresh green eyeshadow for summer
Brighten your complexion with Sandstone, a sheer, wearable Highlighter created to give your complexion a natural, healthy glow.

Wild Rose, a a dusted pink Satin Matte Blush, complements your natural flush by bringing vibrant warmth to the cheekbones.

Our Satin Matte Eyeshadows allows for heightened intensity or subtle enhancement with the striking, richly pigmented Cobalt, a vibrant marine, or the soft matte hues of Sage, a muted pastel green, and Aquamarine, a pale blue.

Effortlessly highlight your eyes with the ultra-wearable pearlescent cream shade in Shell, a Luminous Shimmer Eyeshadow.


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Eyeshadows for Brown Eyes

Posted on May 21, 2015 by Alyson Hancock | 0 Comments

Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades to highlight the subtle flecks in your irises, the wide array of colors to animate your eyes is almost endless. When in doubt, you can always rely on the color wheel, which makes teals, blues, greens, and purples a very safe bet and fun pop of color.

best eyeshadow for brown eyes

With so many options, how do you choose? Here are some of our favorite shades to accentuate your lovely brown eyes.

Satin Matte Eyeshadow in Fleur, Camellia, Bramble, Lilac, and Cocoa.

Pearluster Eyeshadow in Silk, Amethyst, Mocha, Topaz, and Cypress.

Luminous Shimmer Eyeshadow in Leone, Paris, Aubergine, Navy, Tigereye, Martinique, and Afterhours.

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Link Love

Posted on May 08, 2015 by Alyson Hancock | 0 Comments

Link Love: Alima Pure's latest favorites from around the world and webThe President isn’t the only thing gracing Oregon this week… the sun has been, too.  It has us itching for the weekend, which will mark the start of one of our staffer’s quest to complete all of the 20 Oregon hikes favorited by Travel Oregon.

Looking to relax after a long hike (or long day)? A refreshing drink mixed with this delicious elderflower and coriander vodka infusion might do just the trick!

Finally! French founder of Caudalie Paris, Mathilde Thomas, reveals her beauty secrets with The Zoe Report.

Speaking of French gems, ending the evening by revisiting the beloved classic film Funny Face with our ultimate beauty crush Audrey Hepburn looks to be in the cards one night this weekend.

We love the “Strong is the New Pretty” message photographer Kate Parker is sending to girls in her new series.

This behind the scenes video of NYC ballet dancers being photographed by Omar Robles on the streets of New York has us completely in awe.

Ten influential women share with Well+Good the most meaningful health and beauty practices passed down from their mothers.

When we talk about influential women, Iris Apfel always comes to mind, and with her quotes on fashion it’s clear why.

Need a pick me up? This video is here to help. (Warning: you will laugh, and probably cry, at the unbearable cuteness and spend too much of your day repeatedly hitting play.)

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