Introducing: Pressed Foundation with Rosehip Antioxidant Complex

Introducing: Pressed Foundation with Rosehip Antioxidant Complex

We have created a lightweight pressed mineral foundation perfect for quick, on the go application. Our Pressed Foundation comes in eleven beautiful shades, offering weightless, buildable coverage with a smooth, velvet texture and a rich antioxidant complex to refresh and even your complexion...
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Letter From The Founder

Letter From The Founder

Today is a special day for Alima Pure. For the last year we have been refining our vision and today we bring that new vision to you. 
What's different? The simplified, polished look and feel of the brand. You'll find it in new packaging, an updated website, and a brand new product:
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Velvet Lipstick Refills: They’re Here!

Velvet Lipstick Refills: They’re Here!

You probably already know that our Velvet Lipstick is long lasting and highly pigmented, providing the perfect matte color while also hydrating and soothing your lips.

Candelillia and carnauba waxes protect lips and deliver long lasting wear as jojoba, coconut, and sunflower oils nourish and moisturize delicate skin...

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Mindfulness: A Practice

Mindfulness: A Practice

 

Last week I received a phone call from a friend who had just walked out of a disappointing yoga class, more frustrated than when she stepped onto her mat and not relieved of the stress she had hoped to let go of. She couldn’t focus, she said. She was too aware of the bodies surrounding her and the accompanying heightened smells and sounds of breathing seeming to echo in her ears for the duration of the practice...

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Link Love: Blue Moon Edition

Link Love: Blue Moon Edition

A town in Mexico was united through community and artistic expression in the most inspiring demonstration of what happens when we work together, instead of against.

Have you been watching Chef’s Table on Netflix? The documentary series follows world-renowned chefs as we are allowed a glimpse into their lives, inspirations, and talents...

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Summer Playlist

Summer Playlist

 

Whether driving along the coast, sharing an evening in the backyard with friends, or having a good ol’ fashion sing-along (hairbrush optional) – this playlist has it all. From mellow instrumental to hazy tunes to the classic engrained songs we somehow all know the words to, we curated a list of our favorite songs for summer...

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Perfect Pairings: Foundation Power Couple

Perfect Pairings: Foundation Power Couple

This week, put your best face forward with 20% off our award-winning Satin Matte Foundation as well as our bestselling foundation brushes, the #15 and #25. Match made in heaven, you say? Well, we designed it that way!

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Six Simple Steps for Healthy Summer Skin

Six Simple Steps for Healthy Summer Skin

Limiting sun exposure is difficult to do in the summer, especially with all of the activities that accompany the season. Regardless if you are a hiker, a BBQer, a beach goer (or all three), combat sun damage and restore your skin with these simple steps to ensure your best skin this summer.

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DIY Tinted Moisturizer

DIY Tinted Moisturizer

If you prefer a more sheer coverage while still wishing to enhance your natural skin tone, a tinted moisturizer is just the trick. It’s easy with this quick and simple DIY recipe. You will simplify your morning routine while hydrating and protecting your skin, and end up with a lovely, subtle glow.

The best part? You only need two ingredients: your Satin Matte Foundation and your favorite moisturizer.

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The Semi-Annual Foundation Sale is ON!

The Semi-Annual Foundation Sale is ON!

It’s that joyous time of year again! We have a lot to celebrate, and twice a year we do just that by offering 20% off our Satin Matte Foundation.

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Satin Matte Foundation: Find Your Match

Satin Matte Foundation: Find Your Match

With Alima’s extensive Satin Matte Foundation range, it can seem difficult to pinpoint your perfect foundation match. Don’t worry, we’ve got you covered – literally.

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Travel Destinations

Travel Destinations

We are always sharing articles and recipes and showing each other ridiculous videos on YouTube or pictures from our weekend. Now that summer is upon us, you’ll often find us excitedly discussing our weekend explorations and upcoming vacation destinations, which is always accompanied by suggested needs for our adventures. Today, we thought we would take the conversation outside of the office and extend our must-haves to you all.

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