Our Birthday Month + 10% Off

Posted on August 05, 2014 by Alyson Hancock | 0 Comments

Today we officially turn 10! This birthday is a special one for us, and as we travel down memory lane we can’t help but think of our #1 priority: YOU. Our customers have supported us endlessly and we can’t thank you enough for your generosity and guidance over the last 10 years. We learn from you everyday! We ask you celebrate with us this August as we offer lots of surprises we’re sure going to love.
Starting today, enjoy 10% off your next order and receive free shipping on orders over $65. We
encourage you to go bold this summer and play with color!
P.S. Make sure you’re signed up to our newsletter and on social for all of the birthday news to come!
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Posted in 10% Off, Alima News and Info, Alima Pure, August, Birthday, Birthday Sale, General, mineral makeup

Language of Flowers

Posted on July 30, 2014 by Kate OBrien | 0 Comments

Every flower has its unique, silent meaning – a message waiting to be conveyed. Dictionaries have been written to decode the expressions and intentions of flowers, beginning in the Victorian era when women poured over these dictionaries to determine what a suitor meant, or didn’t mean, by his gift and arrangement of specific flowers.


In early spring I read The Language of Flowers by Vanessa Diffenbaugh, just as the city was blooming. This moving story follows a haunted young woman through her past and present as she uses her special gift for flowers as a way of communicating and connecting with the world and the people around her.

As I journeyed further with this character, learning of flowers with and through her, I found myself paying more notice to the flowers I came across – while walking, at the store, in my own backyard. I became enamored with the idea and intention behind what already visually could evoke such emotion. We’ve all heard that red roses represent love and romance, but what about the simple daisies scattered about the grass? The Queen Anne’s Lace in our neighbor’s yard? These curiosities have caused me to open my eyes wider, to look deeper. On my walk last night, I collected a few flowers and thought I’d share some of their meanings with you.

Be sure to notice the beauty around you and look around when you go on your summer walk. You may just find a color you never discovered before! Also, take a look at some of our own flower inspired shades like HyacinthZinnia, Lily, Lilac, and our limited edition shade Orchid


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Posted in General

Ingredient Spotlight: MICA

Posted on July 24, 2014 by Alyson Hancock | 0 Comments

Mica is a naturally occurring mineral found in an array of Alima’s products.

An essential ingredient found in most of our products, Muscovite mica is the most common form of mica and comes in a variety of grades that range from matte to lustrous. You may recognize this versatile mineral from the pearlescent glimmer in our eye shadows to the luminous glow of our finishing powders.


Refined and luxurious, cosmetic mica creates the following: 

-a silky texture that adds smoothness to your skin,
-a long-lasting, soft-focus look that enhances and evens out your complexion, and
-the ability to reduce the appearance of fine lines and pores.

The name mica, thought to come from the Latin word micare meaning “to shine,” is quite fitting for our product since the high quality mica we use literally lets your natural beauty shine through.

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Posted in Alima Pure, Blushes, Bronzer, General, Green Beauty, Healthy Makeup, Highlighter, Ingredient Spotlight, Ingredients, Mica, Mineral Makeup

Naturally Glowing Bridal Makeup

Posted on July 22, 2014 by Alyson | 1 Comment

Our summer intern Kourtney is all about naturally glowing skin! She was just married last year and loved creating a radiant complexion on her big day using her Alima Pure essentials. See how Kourtney achieved this gorgeous summer chic/bridal look in this step-by-step tutorial below. 


Prep your skin 

1. Touch up dark spots and any blemished areas with Concealer. I’m using the shade Beige under my eyes and on any pesky spots and blending with a #3 Concealer Brush.

2. To prime my skin, I opted for Color Balancing Powder as I wanted some color correcting. Pistachio was perfect for me as I have a lot of redness to my skin. Seriously, this stuff is magic!

3. Next, I swept and swirled Satin Matte Foundation in Beige 2 all over my face with my #25 Foundation Brush. I wanted a seamless finish so I really buffed the foundation into the skin so it looks as natural as possible.

4. Satin Finishing Powder is a wonderful setting power as it creates a gorgeous soft-focus finish which translates beautifully for photographs. It also protects your makeup for long-lasting wear in the summer heat. I love the shade Keiko!

Contour & Glow (the essence of a glowing bride)

5. Sombra Contour Powder has become one of our best-sellers and an office favorite as well! With a #7 Half Moon Brush I brushed Sombra on the hollows of my cheeks, my temples and along my jawline. This gave my face soft, subtle definition.

6. It’s all about cheek color! Every glowing bride needs a pink flush to the apples of the cheeks. I used Freja Luminous Shimmer Blush with my #17 Blush Brush to achieve a pinky peach radiance and to give the illusion of lifted cheeks.

7. Lumina Highlighter is a gorgeous non-glittery highlighter that looks natural and glowing. I added it to the bridge of my nose, upper cheekbones and cupids bow for a romantic touch.


Romantic Eyes

1. I prepped my eyes by using Champagne Pearluster Eyeshadow all over my lid with our #39 Large Eyeshadow Brush.

2. To add depth, I used Cocoa Satin Matte Eyeshadow on the outer edges of the lid and along the crease of my eyes to add natural definition and a little drama. The #36 Pointed Crease Brush is perfect for this!

3. For eyeliner, I used our new Coffee Natural Definition Eye Pencil to really enhance the eyes. This shade is warm and brings out the natural color of my eyes more than any other eyeliner I’ve used.

4. I popped Glow Pearluster Eyeshdaow into the inner corners of the eyes to really open up my eyes. This little trick always makes me look more awake and fresh.

5. I finished the look with two coats of Natural Definition Mascara in Brown.

Pucker up

6. Rhubarb Lip Tint is a bridal favorite. It keeps your lips nourished all day and adds that “better than your natural lips” lip color.

That’s it! A simple, elegant and natural look that’s perfect for a wedding or any other special occasion.

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Posted in General

6 Protective Summer Essentials

Posted on July 10, 2014 by Alyson Hancock | 0 Comments

It’s always important to protect your skin when you are active in the summer sunshine. We have compiled some of our essentials that are both beautiful and protective to beat the heat (and bugs!) this season.


1.  The Go-To Sunhat

If you don’t have one yet it’s time to take the plunge. A floppy hat is an absolute necessity that can be worn season, after season…after season.

2. A Summer Moisturizer With SPF

Devita’s Solar Protective Moisturizer with SPF 30 is a sheer, all-natural product that’s a deeply moisturizing daytime cream and sun block all in one! It’s ideal when you need a little extra skin treatment with SPF.

3. A Beautiful Water Bottle

S’well’s wood collection is gorgeous and will inspire you to stay hydrated all summer long! The best part is, for every Wood bottle sold, their partner, American Forests, will plant one tree.

4.  The Rash Guard – With Style

J. Crew throws worry to wind with their beautiful rash guards, they have created a stylish way to spend all day-long swimming in the lake or pool without the burn.

5. Summer Adventure Kit

Portland Apothecary’s Adventure Kit is made up of simple and highly effective remedies for the burns, scrapes, cuts, bites and other minor ailments that sometimes accompany summer adventures.

6. Satin Matte Foundation

Did we mention that our foundation has both UVB and UVA sun protection? Satin Matte Foundation is a must have for sunny summer days. (It’s also great way to protect the part in your hair from getting burned!)

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Wednesday Wellness: 4 Teas for Beautiful Skin

Posted on July 02, 2014 by Alyson | 0 Comments

Drinking tea is a summertime favorite whether it’s iced, hot, unsweetened, or fruit infused. Tea can do no wrong.

In addition to tasting simply divine, a majority of teas may also have additional healthy benefits, including oh so lovely skin. Read the list below for some of our favorite teas that may just help your skin.


Need a Skin detox?

Yogi Tea has a pre-blended mix to detox your skin for clearer, glowing skin. This tea’s focus is to “cleanse from the inside” they also mention that “reducing internal impurities can help to promote clearer, glowing skin.”

Highlighted Ingredients: Burdock Root, Dandelion Root, Oregon grape

A Simple Skin Anti-Oxidant Boost

Green tea is showing some exciting promise for the health of our skin by “cleansing” or providing nutrients from the inside out. Tea supplier, Mountain Rose Herbs, writes: “Extensive research confirms the high anti-oxidant and poly phenol activity found in green tea, and it comes highly recommended as a general cleansing beverage.” Among the many Mountain Rose Herbs green teas, a staff favorite is a delicious Organic Sencha Green Tea.

Highlighted green teas: Sencha, gunpowder, jasmine, matcha

To Protect Your Skin

Tea Forte’s line is based on “an integrative approach to beauty, these distinctively delectable teas are intended to promote and preserve a more luminous appearance helping to keep you looking and feeling beautiful.” This mixture, called Skin Smart Teas, are based on all around wellness to promote beautiful skin.

Highlighted Ingredients: Green, white or rooibos tea

 Help To Find Your Inner Gorgeous

Rightfully named, Get Gorgeous tea from The Republic of Tea is another blend to help get a glow and clear up your skin with healthy herbs. What’s interesting about this blend? The Republic of Tea explains: “So here’s good news: this organic, rooibos-based, naturally caffeine-free tea blend is brimming with antioxidants.

Highlighted Ingredients: Organic Rooibos, Hibiscus (flower), Chamomile (flower)

Be sure to let us know if you have a tea recommendation!

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Posted in General

Introducing Natural Definition Eye Pencil in Coffee

Posted on July 01, 2014 by Alyson | 0 Comments

It’s here! Alima’s all-natural eyeliner pencil!  Natural Definition Eye Pencil in the shade Coffee is highly-pigmented, long-lasting eye pencil that moisturizes and protects the delicate eye area. We’re totally smitten, and we hope you will be too.


What it does?

Smooth and soft for easy application
Deeply Pigmented
Filled with soothing natural ingredients

Key Ingredients:

Chamomile Flower Extract soothes and protects
A rich blend of nourishing oils, including jojoba, meadowfoam seed, mango seed and macademia seed, moisturizes delicate skin
Carnauba and candelilla waxes deliver gentle all-day performance

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