Our Best-Selling Products & Why Customers Love Them

Top Five Best Sellers

We always like to know which products become your Holy Grail products--the ones you love to apply, the ones that make you feel amazing, and the ones you trust to perform. This list of our top sellers includes faithful, classic Alima Pure favorites and some new friends that have quickly earned permanent places in our makeup routines.

Satin Matte Foundation

No surprises here--our Satin Matte Foundation has always been a cult favorite for silky-smooth, buildable coverage that looks and feels like your actual skin. Made with just four pure mineral ingredients, and available in 45 shades, it’s obvious why customers love it so much. (We do too!)

Cream Concealer Review

Cream Concealer's blendable, vitamin-rich formula is easy to apply with fingertips or a brush, and it layers seamlessly under Satin Matte Foundation, Pressed Foundation, and of course, its partner in crime, Liquid Silk Foundation. Refillable compact? Yes please!

Satin Matte Blush Review

Satin Matte Blush is a staple in our beauty routines, and we love its no-nonsense minimalist formula and stunning range of 9 shades that flatters everyone. Each shade is richly pigmented, flexible and buildable, so you can get that lit-from-within finish that accentuates your features and stays true to your laid-back vibes.

Lip Tint Review

Beloved for their effortless versatility, and flattering range of colors, we never leave home without one (or three) Lip Tints. Their buildable formula also blends easily onto cheeks and even eyelids.

Eye Primer Review

A new flame, for sure, but we’ve been obsessing over Eye Primer. It amps up your workday shadow just enough to boost pigment, nix creasing, and ensure that it lasts through your evening plans.