How to Choose an Eyeliner Brush

Posted on September 07, 2012 by Terresa Clark | 0 Comments

If you are thinking of trying an Alima Pure brush for your mineral eyeliner, you've probably noticed, we have two different versions.  The #31 Fine Liner Brush is a pointed shape (and also excellent for spot concealing), while the #33 Angle Liner Brush (which is also great for filling in brows) is flat and angled.  So how does one decide between the two?

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Posted in Get The Look, How-To, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Eyeliner, Mineral Makeup

Meet Naturally Gorgeous Julia

Posted on September 03, 2012 by Terresa Clark | 6 Comments

Naturally Gorgeous Model Julia is a pixie of a woman, with a sparkle in her eye and ready smile.  She exudes such a warmth and caring that you just know you could sit down and pour your heart out to her like a trusted maternal figure, but her twinkle clues you in that your comforting session might just end with her sharing a wickedly funny joke.  But it is Julia's thoughtfulness and caring that led her to develop The Girl Effect, whose videos we highly recommend you take the time to view.

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Posted in Alima News, Get The Look, Makeup Tips, Mineral Makeup, Naturally Gorgeous

How to Wear The Hamptons Eyeshadow Collection - Summer Romance Look

Posted on July 25, 2012 by Terresa Clark | 0 Comments

By popular request, we have applied The Hamptons Eyeshadow Collection to Alima Pure staffer Candice, following the directions for the Summer Romance look.  The Hamptons will be available for sale for several more weeks, but don't delay-- just like your summer rental, it will be gone by Fall!

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Posted in Color Story, Get The Look, Makeup Tips, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Meet Naturally Gorgeous Karen

Posted on July 03, 2012 by Terresa Clark | 1 Comment

Naturally Gorgeous Model KarenOur Naturally Gorgeous model, Karen, lights up a room with her smile.   She’s a tiny bundle of energy, but also exudes a zen-like calm.  It is easy to see why her friends and family are devoted to, and just a little bit in awe of her.

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Posted in Get The Look, Makeup Tips, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Natural Makeup, Naturally Gorgeous, Organic Lip Balm

3 for $30 Eyeshadow Sets: Daring! for Blue Eyes

Posted on July 02, 2012 by Terresa Clark | 0 Comments

Amanda downcast

Next up for our 3 for $30 Eyeshadow sets is the Daring! for Blue Eyes set.  This collection features bright golds that contrast with blue eyes and really put them on display!  For our model this time, we selected Amanda, whose blue-grey eyes are already a beautiful contrast to her dark, glossy hair.

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Posted in Get The Look, Makeup Tips, Mineral Eyeshadow, Mineral Makeup

Get the Look: Spring Romantic

Posted on May 24, 2012 by Alyson | 0 Comments

We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.

01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder  07. Sweet Pea Organic Nourishing Lip Balm

Get the Look With Alima Pure:

Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.

For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.

Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Color Inspiration Board, Freja, Get the Look, Keiko, Martinique, natural cosmetics, Onyx, Sweet Pea

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