They shine from their own quiet confidence, their comfort in vulnerability, their curiosity, the experiences that make up their many layers. They’re at ease. Their beauty comes from expressing their love, wisdom and spirit without constraint. It’s infectious.
Alima comes from the sufi word Al Alim, which means that divine wisdom encompasses even the smallest things. To us that means that even life’s most trivial details are rich with significance, and that it’s in the process of living life to the fullest that we are our most beautiful.
Alima Pure was born from a place of love. Inspired by our mothers, moved by our daughters, we took our own leap of faith to express ourselves and share our joy for living with others.
We believe that skin is the connection between inner and outer beauty. So why put anything on your body that won’t support whole health of mind, body and spirit? Made from the highest quality, purest mineral pigments, we craft Alima’s natural mineral make up to enhance beauty in a way that feels amazing and lets your individuality shine through. No toxic chemicals, irritants or preservatives.
“Beauty is not in the face; beauty is a light in the heart.”
- Khalil Gibran