Certified Pure

All natural, pure minerals from nature. That's all you're going to find in Alima Pure cosmetics.  No toxics, no irritants, no preservatives, just pure beauty.

How can we offer something so pure and rich in color when others can't? Because our minerals are not only the finest grade, they're specially processed to provide rich, deep pigment, opacity and shimmer - just as they are.  The result is a wonderful light, silky feeling and long-lasting wear that lets your true beauty shine through.

Don't just take our word for it. We sought the most rigorous certification for purity in the world and passed with beautiful, natural flying colors. The prestigious European BDIH "Certified Natural Cosmetics Seal" means you can trust that what you're putting on your skin is all natural and nothing more. A badge of honor for companies that care, BDIH verifies our commitment to pure, safe, cruelty-free and environmentally friendly ingredients produced and packaged in an environmentally and socially responsible manner.

Here's why it matters. Sadly, in the U.S., neither the Food and Drug Administration nor the beauty industry can agree on a definition of "natural." Companies can use it to mean anything - or nothing. That wasn't good enough for us. The rigorous BDIH guidelines go beyond the European Union Cosmetics Directive, which has currently banned more than 1000 chemicals considered unsafe for the use in cosmetics. In contrast, the FDA has banned 10.