Tip: When experimenting with a new makeup technique, the best time is right before bed. You're going to take your makeup off anyway, so it doesn't matter if it gets a little messy.
Start with one of our powdered eyeliners and a very small bowl, or the lid of the jar. Tap some product into the bowl and add a few drops of water. Mix, adding more water or powder until you get the consistency you want. Practice drawing a few lines on your hand to see if you need to add more liner for more intense color. In this demonstration, we used Luminous Shimmer Eyeliner in Paparazzi and our #33 Angle Liner Brush. The #33 is perfect for applying the eyeliner mixed with water, because it is easy to draw it on in one, smooth motion.
Begin at the inner corner of the eye and draw a line right in the roots of your eyelashes, stopping a little before you get to the outer edge. Stop before your lashline starts to angle down (or you will be drawing the eye down which is not what we want.) Now gently slope the line upward, aiming toward the end of your brow. Start small with this upwards motion, you can add to it later for a more intense effect.
Go back over this line, thickening it, not being so careful to stay at the roots of the lashes. Taper the line to a point as shown. If this "tail" at the end looks too far away from your lashes, fill in underneath, working from your point back towards the lashes.
The sudden drop in temperature here leaves no doubt, winter truly is just around the corner! And as the weather changes and the last traces of any tan you had fades into oblivion, you may want to consider updating the contents of your makeup bag for the season.
Comfort is key when the weather gets colder, so it is always a good idea to have a moisturizer that you can apply to hands, elbows or even your face when you really need some moisture. Coconut oil is a great choice, you can easily transfer some from a larger container into a small jar, and because it is solid at room temperature, you don't need to worry about leaks or spills.
To add a little color back to your face, carry a bronzer that is slightly darker than your natural skintone and a blush with a rosier tone. Satin Matte Blush in Antique Rose, Honey Rose and Desert Rose are great options, as are Bronzers like Maricaibo, Mauna Loa and Trinidad.
When the skies are dull, add a bit more brightness to your look with a Luminous Shimmer Eyeshadow with not-so-subtle sparkle. Buttercream, Venus, Paris or Leone are easy to sweep all over the eye area and look great with or without a contour color.
It may sound a little silly at first, why would anyone want a little spray bottle for water? But if you are a devoted Alima Pure wearer, you probably already know...it is not silly at all! Our atomizer can be very handy when you are applying your makeup.
When you are applying your foundation (in several sheer layers, of course), sometimes it can start to look a little dry, especially when the weather is changing as it is in many places right now. Mist your face very lightly with the atomizer and allow the mist to air dry. Suddenly what looked a little dry looks a little dewy and very natural. As an added bonus, it will also wear a bit longer. If you still want more coverage, it is perfectly acceptable to apply more foundation after your mist has dried.
When applying eye shadows and liner, the colors look more vibrant and wear without creasing if they are applied wet. Rather than pouring shadow out of the jar and adding water to them, try loading up your brush with color and working the color into the bristles, then spritz the brush! By doing this, you avoid having overly wet shadows, and by the time you have applied the shadow to your eye, your brush is dry enough to repeat the process. This technique works very well with the liners and gives a more dramatic look than using them dry, but less dramatic than if you mixed up shadow with water in a container.
Until November 2, receive an atomizer with any Alima Pure purchase of $20 or more (before shipping, and after any discounts).
Okay, maybe it isn't exactly cold yet, but we know it is coming--the winter chill and the holidays. Whether you prefer strolling through the snow or snuggling by the fire, Alima Pure has you covered with two Limited Edition holiday collections that can be worn separately or together.
The Cold Outside collection features three cool-toned shadows and a blush. Snowdrift is an off-white shimmer with a hint of silvery blue. Snow Angel is a light-to-medium blue with silver sparkle. Jack Frost is a deep, blue-toned purple shimmer. Rosy Cheeks is a gorgeous, just-in-from-the-cold pink blush.
For the Cold Outside look, apply Snowdrift from crease to brows. Apply Snow Angel on the lid form the inner corner, and over 2/3 of the lid. With a damp brush, line under the lash line with Snow Angel. Apply Jack Frost to the outer 1/3 of the lid, and lightly blend into the crease. With a damp brush, line the upper lid with Jack Frost. Swirl a bit of Rosy Cheeks on the apples of the cheeks. Finish with Organic Nourishing Lip Balm in Cranberry.
Warm Inside features three warm-toned shadows and a shimmer powder. Candlelight is a pale gold shimmer. Mulled Cider is a medium rose-gold sparkle. Hot Toddy is a deep, shimmering bronze. Firelight is a warm gold Luminous Shimmer Powder.
For the Warm Inside look, apply Candlelight from the lashes to the brow. Add Mulled Cider to the lid, and sweep Hot Toddy into the crease and at the other corner. With a damp brush, line upper lashes and outer 1/3 of the bottom lashes with Hot Toddy. If desired, dust a little of your favorite blush on the apples of your cheeks. (We really like Satin Matte Blush in Pink for this, or Rosy Cheeks from the Cold Outside collection!) Then highlight the tops of the cheekbones and around the temples with Firelight. Finish with Organic Nourishing Lip Balm in Cranberry.
The Baby, It's Cold Outside collection is available only at www.alimapure.com for a limited time. Each set contains three full-sized eyeshadows and a full-sized blush or shimmer powder, packaged in a beautiful Alima Pure gift box. Cold Outside and Warm inside are $36 each, with $2 from each set going to the Global Fund for Women.
The sun may still be shining, but you know it is coming...winter weather and the dry skin that goes with it. If you haven't been wearing mineral makeup for long, you may wonder, how does this work when my skin gets drier? The answer? Very well!
It is a simple thing to make yourself a tinted moisturizer for days when your skin feels dry. When I do this, I moisturize as usual with a moisturizer that includes an SPF, and allow that to absorb. Then I take a lighter-weight lotion that does not have SPF (it just seems to mix easier, but you can experiment with anything you have on hand) and combine it in the palm of my hand with some of my foundation, mix and apply. If I want a little more coverage, I just apply a sheer layer of my foundation instead of a finishing powder, once the tinted moisturizer has dried down.
The same moisturizer can be mixed with blush or bronzer to give a dewy kiss of color to the cheeks. You can also mix it with our Luminous Shimmer Powder if you want a shimmering glow. Shimmer Powder or Bronzer can also mix with a body lotion to apply to legs or shoulders.
For the eyes, water is probably the best thing to mix with shadows and liners. It is certainly the most gentle, and it intensifies colors while keeping creasing to a minimum. To apply shadows or liners wet, you can transfer a bit of powder into a small bowl (or the jar lid) and add a couple of drops of water to get the consistency you want, then apply. If you don't want the liner or shadow to be completely liquid, you can pick up some color on your brush and work it into the bristles, but then before you apply the color to the eye, spritz the bristles of the brush with a little water.
And finally, you can take your favorite untinted lip balm or gloss and mix it with any of our blushes to create a custom tinted lip gloss or balm. The blush shades can change slightly when they are added to a liquid, so you may want to experiment first by mixing them with some water in your hand to see if the color is what you want. Then you can either mix enough for just one application, or mix a little more and put it in an empty jar so you can take it with you for later.
Playing with your makeup can be fun, and the results can definitely benefit dry winter skin. Please let us know if you stumble on any creations that work exceptionally well!
Have you ever wondered what makes our #23 Kitten Brush so special? As I was explaining to it a customer yesterday, I realized that many people may never have stopped to think what it is about that brush that makes it possible to use just about any blush, bronzer or shimmer powder (no matter how intense the color or shimmer) and look as if it were the perfect choice for your skin!
The secret is in the bristles. In a traditional brush of this style, often called a "duo-fiber" or "dual-fiber" brush, the white bristles are synthetic and the black are animal hair. Of course, Alima Pure would not use animal hair in our brushes, so ours are all the highest quality synthetic. This means that all of our bristles are soft and gentle, not just the white ones. They will not irritate those who suffer from animal allergies.
The real key to a brush like this though, is that the white bristles are longer. Since only about half the bristles are white, there are roughly half as many bristles that pick up color as would do so with a regular blush or powder brush. Half as many bristles in the product means half as much color is picked up, which in turn means much less intensity. This is the brush for when you want a sheer application. The real beauty of the brush though, is when you apply it to your face, the white bristles and the black bristles will both touch your face. All of the bristles participate in blending the color, so the look is almost air-brushed, with no harsh lines.
So if you're thinking you might need a lighter bronzer for fall, or if your favorite new blush is looking a little bright as your tan fades, no worries--the #23 Kitten Brush is the right tool for the job.
I recently used up an entire Alima Pure eyeshadow. If you own any of our shadows, you know that this is not all that easy to do! The shadows last a long time, to say the least. But Gazelle Luminous Shimmer Shadow has overtaken all other shadows as my "go-to." When you wear an eyeshadow daily, it does eventually run out!
What is it about Gazelle that makes it so perfect? Well, for me at least, everything! The shade, a soft beige that is not too far from my natural skin tone (Beige 2). But what makes it really special is the shimmer. It's not sparkly like some of the other Luminous Shimmer Shadows, but it is not pearly like a Pearluster. It is just the right amount of shimmer to brighten up my eye area without looking inappropriate for my age.
If your skin is more of a neutral or cool, and maybe slightly deeper, Chai Luminous Shimmer Shadow may end up being the "go-to" shade for you. I just used it on a Neutral 5 today, and the effect was similar to Gazelle on my skin, and it was beautiful! If you have darker skin, Palomino Luminous Shimmer Shadow would fit the bill for you.
And here's a little good news, if you happen to be looking for an entire set that is perfect for every day, our Simply Perfect Collection is available on the website for a limited time only. It contains my favorite Gazelle, but also Luminous Shimmer Eyeshadow in Tigereye and Satin Matte Blush in Pink. It is a great set for daily wear or as a gift to introduce someone to the wonders of Alima Pure mineral cosmetics!