This week Alima Pure has a special on three of our Luminous Shimmer Powders (your choice of Lumina, Sorbet or Dolce) and the amazing #21 Buff Brush for only $25. This great value makes a great gift and is also a fun way to treat yourself, but how exactly do you use a shimmer powder?
During the holidays, it is fun to add a bit of glam to your regular look with a touch of shimmer on the tops of the cheekbones or under the brow bone. If confined to these two areas, there is no reason you can't wear shimmer powder during the day.
At night, let your imagination run wild! In addition to the brow bone and cheekbones, you can dab a small amount of shimmer on the bridge of the nose and the chin, and run a bit across the forehead. Or if you are truly not shimmer-phobic, tap out some of your Satin Matte Foundation into a bowl or on a paper towel and mix a small amount of the shimmer powder in, to give you a subtle, but radiant glow. You can also apply the shimmer powder to the lips, either mixed with your favorite lip color, or dabbed on top (focus on the center of the lips, don't go clear out to the sides). If you apply a small amount to the center of your lower lip, you can create a pouty, fuller look.
If you are wearing something that is either low-cut or has a wide neckline, dust shimmer on exposed skin. If you're wearing bare shoulders, carry the shimmer across your shoulders, gradually blending it down the arms.
If you're wearing a skirt, pour some body lotion into your hand and then tap shimmer powder on top. Mix the two well and apply to your legs. Don't go overboard here, because you don't want it to rub off on everything you touch. Just a tiny bit will adhere nicely with the lotion and should wear for hours.
If you've been eyeing the Cold Outside holiday collection, but wondering if you could really pull off those vivid, cool tones, we hope this helps. We applied the colors to our model, Nikki, so you can see how fantastic they look on a real person.
Nikki is wearing Beige 4 foundation and the entire "Cold Outside" collection. We applied Snowdrift from her lashes to her brows, and then put Snow Angel on the inner 2/3 of her lid. With a damp brush, we lined under her lower lashes with Snow Angel. We then applied Jack Frost to the outer 1/3 of her lid, and blended it gently into the crease. With a damp brush, we lined her upper lashes with Jack Frost.
We gently applied a little Rosy Cheeks to the apples of her cheeks, and slicked on some Cranberry Organic Nourishing Lip Balm as the finishing touch. We think Nikki looks beautiful! Her image is unretouched.
Tip: When experimenting with a new makeup technique, the best time is right before bed. You're going to take your makeup off anyway, so it doesn't matter if it gets a little messy.
Start with one of our powdered eyeliners and a very small bowl, or the lid of the jar. Tap some product into the bowl and add a few drops of water. Mix, adding more water or powder until you get the consistency you want. Practice drawing a few lines on your hand to see if you need to add more liner for more intense color. In this demonstration, we used Luminous Shimmer Eyeliner in Paparazzi and our #33 Angle Liner Brush. The #33 is perfect for applying the eyeliner mixed with water, because it is easy to draw it on in one, smooth motion.
Begin at the inner corner of the eye and draw a line right in the roots of your eyelashes, stopping a little before you get to the outer edge. Stop before your lashline starts to angle down (or you will be drawing the eye down which is not what we want.) Now gently slope the line upward, aiming toward the end of your brow. Start small with this upwards motion, you can add to it later for a more intense effect.
Go back over this line, thickening it, not being so careful to stay at the roots of the lashes. Taper the line to a point as shown. If this "tail" at the end looks too far away from your lashes, fill in underneath, working from your point back towards the lashes.
The sudden drop in temperature here leaves no doubt, winter truly is just around the corner! And as the weather changes and the last traces of any tan you had fades into oblivion, you may want to consider updating the contents of your makeup bag for the season.
Comfort is key when the weather gets colder, so it is always a good idea to have a moisturizer that you can apply to hands, elbows or even your face when you really need some moisture. Coconut oil is a great choice, you can easily transfer some from a larger container into a small jar, and because it is solid at room temperature, you don't need to worry about leaks or spills.
To add a little color back to your face, carry a bronzer that is slightly darker than your natural skintone and a blush with a rosier tone. Satin Matte Blush in Antique Rose, Honey Rose and Desert Rose are great options, as are Bronzers like Maricaibo, Mauna Loa and Trinidad.
When the skies are dull, add a bit more brightness to your look with a Luminous Shimmer Eyeshadow with not-so-subtle sparkle. Buttercream, Venus, Paris or Leone are easy to sweep all over the eye area and look great with or without a contour color.
It may sound a little silly at first, why would anyone want a little spray bottle for water? But if you are a devoted Alima Pure wearer, you probably already know...it is not silly at all! Our atomizer can be very handy when you are applying your makeup.
When you are applying your foundation (in several sheer layers, of course), sometimes it can start to look a little dry, especially when the weather is changing as it is in many places right now. Mist your face very lightly with the atomizer and allow the mist to air dry. Suddenly what looked a little dry looks a little dewy and very natural. As an added bonus, it will also wear a bit longer. If you still want more coverage, it is perfectly acceptable to apply more foundation after your mist has dried.
When applying eye shadows and liner, the colors look more vibrant and wear without creasing if they are applied wet. Rather than pouring shadow out of the jar and adding water to them, try loading up your brush with color and working the color into the bristles, then spritz the brush! By doing this, you avoid having overly wet shadows, and by the time you have applied the shadow to your eye, your brush is dry enough to repeat the process. This technique works very well with the liners and gives a more dramatic look than using them dry, but less dramatic than if you mixed up shadow with water in a container.
Until November 2, receive an atomizer with any Alima Pure purchase of $20 or more (before shipping, and after any discounts).
Okay, maybe it isn't exactly cold yet, but we know it is coming--the winter chill and the holidays. Whether you prefer strolling through the snow or snuggling by the fire, Alima Pure has you covered with two Limited Edition holiday collections that can be worn separately or together.
The Cold Outside collection features three cool-toned shadows and a blush. Snowdrift is an off-white shimmer with a hint of silvery blue. Snow Angel is a light-to-medium blue with silver sparkle. Jack Frost is a deep, blue-toned purple shimmer. Rosy Cheeks is a gorgeous, just-in-from-the-cold pink blush.
For the Cold Outside look, apply Snowdrift from crease to brows. Apply Snow Angel on the lid form the inner corner, and over 2/3 of the lid. With a damp brush, line under the lash line with Snow Angel. Apply Jack Frost to the outer 1/3 of the lid, and lightly blend into the crease. With a damp brush, line the upper lid with Jack Frost. Swirl a bit of Rosy Cheeks on the apples of the cheeks. Finish with Organic Nourishing Lip Balm in Cranberry.
Warm Inside features three warm-toned shadows and a shimmer powder. Candlelight is a pale gold shimmer. Mulled Cider is a medium rose-gold sparkle. Hot Toddy is a deep, shimmering bronze. Firelight is a warm gold Luminous Shimmer Powder.
For the Warm Inside look, apply Candlelight from the lashes to the brow. Add Mulled Cider to the lid, and sweep Hot Toddy into the crease and at the other corner. With a damp brush, line upper lashes and outer 1/3 of the bottom lashes with Hot Toddy. If desired, dust a little of your favorite blush on the apples of your cheeks. (We really like Satin Matte Blush in Pink for this, or Rosy Cheeks from the Cold Outside collection!) Then highlight the tops of the cheekbones and around the temples with Firelight. Finish with Organic Nourishing Lip Balm in Cranberry.
The Baby, It's Cold Outside collection is available only at www.alimapure.com for a limited time. Each set contains three full-sized eyeshadows and a full-sized blush or shimmer powder, packaged in a beautiful Alima Pure gift box. Cold Outside and Warm inside are $36 each, with $2 from each set going to the Global Fund for Women.
If you are concerned about what is in the cosmetics that you wear, then certainly you have hesitated to purchase Halloween makeup for your children. Those thick, greasy colors made in China can't be good for the glowing, healthy skin of a small child, can they?
Luckily, choosing a safe Halloween does not mean settling for a boring costume. Alima Pure cosmetics are safe for all ages, and you can create any look your little trick-or-treaters desires, from a cute kitten to a scary zombie. Let your imagination run wild.
Look #1 - Cute kitten.
For this simple look, we used Onyx Satin Matte Eyeliner with water. We painted on whiskers, outlined the nose, and lined the upper eyelid. On the lid, we winged the liner out past the edge of the eye, and then curved down under the eye to create a more rounded, dramatic cat eye. We dabbed some Satin Matte Blush in Pink onto the tip of the nose, and slicked a little Organic Nourishing Lip Balm in Rhubarb on her lips. Add a pair of kitty ears and your little cat is ready to prowl!
Look #2 - Fairy Princesses
For these cute little princesses, we kept the look simple. We started with a little Luminous Shimmer Shadow in Hellebore right under the brows on each girl. Then we used bright, shimmering eyeshadow, applied with a damp brush all over their lids. (From left to right, Aegean, Amethyst and Leone.) Then we dusted Luminous Shimmer Powder in Lumina all over their faces. Satin Matte Blush in Pink went on the apples of their cheeks, and Organic Nourishing Lip Balm in Rhubarb was applied to their lips. Add a pretty dress, wings, maybe a headband or crown, and they are totally fancy!
Look #3 - Rock Star
This was a first for Alima, applying makeup to boys for a photo shoot! We think the results speak for themselves, but before we begin, a warning. Do not attempt this at home if you have a child (or adult), who has a difficult time sitting still. Peter, seen here in "Cat Man" face, was in the makeup chair for close to 45 minutes because of the complexity of his design.
For both boys, we started with Satin Matte Eyeshadow in White, mixed with water and applied with a large brush. Because we were going to be shooting this under lights, we did not do the whole face in white, and then paint the other colors over, because we were worried that the black would appear grey with the flash. If you are just sending someone off to a party or trick-or-treating, however, it may be fine to do the entire face in white, then paint the other colors over the top. We sketched the designs on with black first, so the white was painted up to the edges of the black. After it was applied, we layered on more white with a #15 Flat Top Foundation Brush and a sponge. Then we mixed Satin Matte Eyeliner in Black with water and painted it on with a smaller brush for the black areas. "Cat Man" has green around his eyes, we used Luminous Shimmer Shadow in London, mixed with water. For the grey tip of his nose, we mixed Pearluster Eye Shadow in Zen with water. Evan, in his "Star Child" makeup was a little simpler, but in case your wig allows more eyes to show than his does, remember that the eye without the star needs to be completely covered in white, and that a strong black brow should be painted over that eye. For both boys, we finished with Nourishing Lip Balm in Holly Berry. Neither one wanted to take the makeup off after the photo shoot, so they wore it for several hours at home. It looked good and fresh for several hours, but after 3 or 4 hours the white, because it was applied so heavily, did start to flake off. Plan your activities accordingly! Black "rock star" wigs completed the look for both boys.