Alima Pure Profile: Sally Duvall

Posted on April 06, 2011 by kate | 0 Comments

About Sally Duvall

1.                       *Former assistant to celebrity makeup artist Kevyn Aucoin

2.                       *Named one of NYC’s top transformers’ 2004 Allure Magazine

3.                       *Name one of NYC’s best wedding makeup artists by New York Magazine, 2005-2010

Having been kicked out of her fourth grade class for wearing Madonna red lipstick, Sally knew early on makeup was her thing.  She moved to NYC from Canada at age 17 to pursue her big city dreams.  Sally is happy to admit that she now never wears red lipstick.

What inspired you to start your business?

I love beauty products, obviously being a makeup artist sort of naturally lends itself to trying every product on the market. But three years ago I personally had a bad reaction to some dermatologist recommended products. I never thought my skin was particularly sensitive so I looked into the ingredients and after I researched some of them I had a very eye opening moment. I stumbled onto the Campaign for Safe Cosmetics website and was hooked. I now use only organic or as natural as possible skin care/makeup/body lotions and shampoos.

It is shocking how little the cosmetics industry is regulated and how much garbage goes into commercial beauty products. But what's more shocking is how many women are uninformed about what they're putting on their bodies.

How do you define beauty?
I define beauty as simplicity. I like simple, clean, glowing skin. A touch of shimmer here or there, a pretty pink lip and cheek.

What do people love about your boutique?
I think people appreciate the uncluttered atmosphere and the simple lines. I tried to design a space that was open and clean.

What are the other 'don't miss' gems in your neighborhood?
Emma's Brick Oven Pizza across the street - they claim to use NYC water so the pizza is pretty amazing.

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Ring in the New Year with New Colors!

Posted on December 30, 2010 by terresa | 4 Comments

We've just put dozens of our most beautiful shadows and liners on sale for the super-low price of $5.50 each. We've got hues that glow, cheer, shimmy, simmer, brighten, tame, deepen and surprise.

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Twelve Days of Alima Pure

Posted on December 02, 2010 by terresa | 0 Comments

No matter what holiday you celebrate, we have 12 essential products you'll want to consider to keep your look fresh and festive!

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Alima Pure Profile: Blink

Posted on November 15, 2010 by kate | 0 Comments

This week we're delighted to introduce the very lovely Blink, a gorgeous salon that won the 2010 "Best of the Cities" award from Minnesota Monthly.

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Coming Soon - New Alima Pure Web Site!

Posted on September 17, 2010 by kate | 8 Comments

We wanted to give you a little sneak peek at the new web site design we will be launching next month. We think it will be our most elegant, easy-to-use site ever.

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Alima Pure Profile: Spirit Beauty Lounge

Posted on September 16, 2010 by kate | 0 Comments

We're pleased to introduce the lovely Spirit Demerson of Spirit Beauty Lounge. In addition to having a beautifully curated online store, SBL is a fellow member of 1% for the Planet and Green America.

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Posted in Alima News and Info, Alima Pure, natural makeup, Spirit Beauty Lounge

No More Dirty Looks

Posted on September 13, 2010 by kate | 0 Comments

Siobhan and Alexandra's awesome new book hit Amazon recently, and we're thrilled to be included in their recommendations for gorgeous, clean cosmetics.

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