Our makeup artists often receive questions about selecting the right eyeshadows for various eye colors. We have written several blog posts about great shades for different eye colors, which you can find here, here and here. But we know that people love to buy our Limited Edition collections. Combining that knowledge with the questions, we came up with the idea of 3 for $30 eyeshadow sets.
To make things very simple, our first three are designed to be perfect for blue eyes, brown eyes and green eyes. These 3 for $30 collections will be changing every six to eight weeks, and won’t always be based on eye color, but sometimes on things like pastels, brights or the perfect smoky eye. For the remainder of 2012, and beyond if our customers like them, we will have several of these sets available at any time. We hope they make your shopping easier!
The Brilliant for Brown Eyes collection features Luminous Shimmer Eyehadow in Opal, Satin Matte Eyeshadow in Putty and Luminous Shimmer Eyeliner in Nuit. These soft neutrals work for any eye color, but are especially beautiful on brown eyes, as you can see on our employee Devries. We applied Opal all over her eye area from lashes to brow, then applied Putty on the lid and in the crease. We lined with Nuit on a damp #33 Angle Liner Brush, and swirled the tiniest bit of Nuit at the outer corner of her eye and slightly into the crease. This simple look is great for every day, and we finished the look with Satin Matte Blush in Pink and Organic Nourishing Lipbalm in Sweet Pea. To take the eyeshadows in a more dramatic direction, apply the Opal with a damp brush, use Putty to only contour the crease, and use more liner, winging the ends up and out.
The response to our 2 for $12 on select eyeshadow shades has been so overwhelming that we decided to extend it through the weekend. A couple of shades have sold out, so we have replaced them with two different shades.
The sale now includes Satin Matte Eyeshadows in Fawn, Chamomile, Dove, Rain, Bayou, Chestnut, Sand and Juniper. Pearlusters in the sale are Sky, Platinum, Cimarron, Viola and Toffee; and Luminous Shimmer Eyeshadows in Aria, Dream, Gold Dust, Hyacinth, Mirage, Moss, Ombra, Pyrite, Sienna and Navy. Finish your look with a Luminous Shimmer Eyeliner in Koan or Maya.
Resolve to add some color to your life by broadening your eyeshadow collection! Select eyeshadows and liners are on sale now through January 5, 2 for $12. (Regularly priced at $11 each.)
This year's sale includes Satin Matte Eyeshadows in Aloe, Chamomile, Dove, Rain, Bayou, Chestnut, Sand and Wedgwood. Pearlusters at the special price are Sky, Platinum, Cimarron, Viola and Toffee; Luminous Shimmer Eyeliners included in the sale are Maya and Koan. If shimmer is more your thing, choose from Aria, Dream, Gold Dust, Hyacinth, Mirage, Moss, Ombra, Pyrite, Sienna and Navy.
Want to bring out your baby-blues? Try Satin Matte Chamomile as your base shade with Luminous Shimmer Gold Dust or Satin Matte Sand on your lid. Emphasize your crease with Luminous Shimmer Pyrite and line with Koan. For a more subtle look, use Sand as your base, Pearluster Toffee on your lid and line with Satin Matte shadow in Chestnut.
To bring out the green in your eyes, use Luminous Shimmer Hyacinth as your base, Pearluster Viola on the lid and a touch of Luminous Shimmer Ombra or Aria at the outer corner of the eye. Line with Koan or your outer corner color. For an alternate look, try Satin Matte Aloe as a base, Luminous Shimmer in Moss or Satin Matte Bayou in the crease and line with Maya.
And if you are a brown-eyed girl, use Luminous Shimmer Dream as a highlight shade under your brow, and put Satin Matte Wedgwood or Pearluster Sky on your lid. Smudge Luminous Shimmer Navy into your crease and use it damp as your liner. For a more every-day brown-eyed look, use Dream as a base on the entire lid, use Luminous Shimmer Sienna or Pearluster Cimarron on the outer 1/3 of the lid and blended into the crease and line with more Sienna.
You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!
Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.
On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit. When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.
We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?
You've seen Cold Outside on a real person, and now here is Warm Inside on Jessica!
We started with her foundation, Beige 2. Then we applied Candlelight from her lashes to her brows and Mulled Cider on her lids. We brushed Hot Toddy into the crease, and concentrated a little bit at the outer corner of her eye, then applied it with a damp #33 brush along her upper lashes. A touch of Satin Matte Eyeshadow in Raven filled in her brows.
We swept Firelight Luminous Shimmer Powder along the tops of Jessica's cheekbones with the #23 Kitten Brush, and dusted what remained on the brush across her forehead. We added a touch of Satin Matte Blush in Pink to the apples of her cheeks, and finished the look with a sheer layer of Organic Nourishing Lip Balm in Sweet Pea.
I recently used up an entire Alima Pure eyeshadow. If you own any of our shadows, you know that this is not all that easy to do! The shadows last a long time, to say the least. But Gazelle Luminous Shimmer Shadow has overtaken all other shadows as my "go-to." When you wear an eyeshadow daily, it does eventually run out!
What is it about Gazelle that makes it so perfect? Well, for me at least, everything! The shade, a soft beige that is not too far from my natural skin tone (Beige 2). But what makes it really special is the shimmer. It's not sparkly like some of the other Luminous Shimmer Shadows, but it is not pearly like a Pearluster. It is just the right amount of shimmer to brighten up my eye area without looking inappropriate for my age.
If your skin is more of a neutral or cool, and maybe slightly deeper, Chai Luminous Shimmer Shadow may end up being the "go-to" shade for you. I just used it on a Neutral 5 today, and the effect was similar to Gazelle on my skin, and it was beautiful! If you have darker skin, Palomino Luminous Shimmer Shadow would fit the bill for you.
And here's a little good news, if you happen to be looking for an entire set that is perfect for every day, our Simply Perfect Collection is available on the website for a limited time only. It contains my favorite Gazelle, but also Luminous Shimmer Eyeshadow in Tigereye and Satin Matte Blush in Pink. It is a great set for daily wear or as a gift to introduce someone to the wonders of Alima Pure mineral cosmetics!
Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!
Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.
Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.
Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.
With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.
Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.
Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.
The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from www.alimapure.com. $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.
Here is Ellen, wearing the Fall Runway Collection, Soft Plum and Holly Berry!