Reintroducing: Lip Tints

Posted on May 05, 2015 by Sarah Lewis | 2 Comments

lip-tint-2_1024x1024You’ve been asking and we have been listening! Our newly formulated Lip Tints keep the best elements of our old formula while offering nourishing ingredients and a subtle peppermint scent.

Camellia Oil, Pumpkin Seed Oil and Pomegranate Oil provide a healthy dose of antioxidants while soothing Beeswax and Olive Oil help heal and protect dry lips. Our five new shades offer a perfect boost of pure, mineral based color. With the weather getting warmer, Lip Tints are a great option for relaxed summer days.

All of our sheer Lip Tints complement most skin tones, but if you are having difficulty choosing just one out of the beautiful shades, let us help you:

A soft, peachy nude, Honey is incredibly flattering on medium skin tones.

Paprika is a muted terracotta that works wonderfully with warm skin tones.

Blackberry, a sheer merlot, and Rosewood, an iridescent cocoa, are perfectly suited for darker skin tones.

Because of it’s universal hue, our neutral pink, Petal, complements just about anyone.

(Bonus tip: Lip Tints pair well with our Velvet Lipsticks, too. Layer over your lipstick for a glossier finish or under for a layer of protective primer!)

Pin It

Retailer Spotlight: Palace

Posted on April 27, 2015 by Alyson Hancock | 0 Comments

Palace is a thoughtfully curated, magical haven for everything you have ever wanted and all the things you didn’t even know you need. This Portland gem is a clear extension of the woman behind the unique store, Charlotte. Bright and warm, when you meet her it’s difficult to not immediately ask her to tea to discuss, well, anything and everything. Tea didn’t happen, but luckily these nine questions did.


1. What inspired you to open your own store?

I think decades of working at crappy jobs, a strong work ethic, and a dab of wanting to create something meaningful on top would be the best description.

2. What are your favorite Alima Pure products you carry and why? 

I LOVE the Alima brushes. Until Alima Pure I had never invested in high quality brushes and it makes all the difference.

3. What are you currently obsessed with? 

Downton Abbey, lasagna and benches.

 4. What do you do to stay healthy?

I run, weight train and eat bread.

 5. When you’re feeling weighed down, where do you go or what do you do for a burst of inspiration?

Loyly is the best revitalizing treat you can give yourself, the best is to go with a girlfriend and get their cleansing tea.

 6. Please share one of your favorite recipes (food, or drink!). 

Bread, butter, wine.

 7. What’s your favorite thing about living in the Portland? 

The beautiful, creative and independent women.

  8. Do you have a mantra you live by everyday?

Power for good.

 9. What’s your weirdest habit?

I really enjoy cleaning my ears. A lot.

Pin It

B Corporation Best for the Environment

Posted on April 22, 2015 by Alyson Hancock | 0 Comments


Healthy profits don’t mean much without a healthy planet, and we run our business with that in mind. That’s why we’re proud to lead our fellow B Corps in working to improve the quality of life for those around us as 2015 Best for Environment honoree.


How are we Best for the Environment? We earned an environmental impact score in the top 10% of all Certified B Corporations on the B Impact Assessment, a comprehensive assessment of a company’s impact on workers, the community and the environment. That means every day, along with our fellow honorees, we help create a healthier planet by taking the lead in advancing renewable energy usage, reducing carbon footprints, and developing low waste products.

As a B Corp, we’re leading a global movement to redefine success in business so one day all companies compete to be not only the best in the world, but best for the world. We join over 1,200 other companies committed to using business as a force for good. Check them all out at

Taking people and the planet as seriously as our profits is at the heart of our company’s mission. That’s why we are dedicated to raising the bar for corporate responsibility. We couldn’t do that without the support of people like you who believe in our mission—people who prove that doing good is good for business.

Thank you helping us succeed where it truly matters. We are proud to be Best for the Environment. Please check out our fellow honorees—along with those who are Best for the World, Best for Workers and Best for Communities – and help us spread the word.

Pin It

Satin Finishing Powder Sale

Posted on April 15, 2015 by Kate OBrien | 0 Comments

Looking for a product that can polish your look while helping your makeup last longer? The search is over! Our Satin Finishing Powder is just what need, and lucky you, it’s on sale!

11030838_10152870475296245_1073917126549862779_n (1)

Here are four reasons why Satin Finishing Powder might be great for you:

1. If you have oily skin, it can help keep the oil away a little longer than the foundation alone. (Though if you are really concerned with oiliness, we recommend using Balancing Primer Powder under your Satin Matte Foundation.)

2. You desire a smooth, flawless finish that looks amazing in photographs!

3. You like to touch up during the day. Adding foundation over foundation can get a little heavy, so for some people, Satin Finishing Powder is just enough to refresh your look.

4. You don’t wear foundation, but still seek to slightly even your complexion. While the Satin Finishing Powder doesn’t offer any real coverage, it provides a sheer veil of color that enhances and smoothes your natural tone.

Our Satin Finishing Powder comes in four shades, each of which is a slightly-warm-leaning neutral, sure to match every skin tone.

Pin It

Link Love

Posted on March 26, 2015 by Alyson Hancock | 0 Comments

Here’s what has been getting us excited and inspired this week at Alima Pure!


Spend an afternoon exploring the Italian Style exhibit at the Portland Art Museum celebrating the glamour, detail, and craft that Italy is known for.

Or if you’re not in Portland, or even if you are, indulge yourself further by checking out the absolute visual treat that is the book “Italian Style: Fashion since 1945”.

“A peer-to-peer, self-directed learning lab, School of Doodle is dedicated to activating girls’ imaginations through entertainment, education and community. With its free online curriculum, School of Doodle is a new kind of digital learning experience where artists, creators and students are the teachers and imagination and creativity are the lessons.” What’s not to love about that?

Iris Apfel has been an inspiration and icon to me for years. A strong woman and personality, she is getting her moment in the spotlight this April when the documentary “Iris” is released. Until then, we at least have the trailer!

Seeking recipe inspiration? Tending the Table is my new source for meal creativity. This weekend I’ll be whipping up the white bean, parsnip, and sage dip for a (hopefully) sunny picnic on the Portland Skidmore Bluffs.

If you’re looking to spice up your bathroom, these are probably what you didn’t know you needed.

Raf Simons was announced as Creative Director at Dior in April 2012, and had just eight weeks to create and present his first couture collection at Paris Fashion Week. This new documentary follows that journey and transition while paying homage to the high power fashion house and all the people who encompass it.

Well + Good has compiled the best free 10 minute workout videos found on the internet for those days when you can’t quite find the time or motivation.

Pin It

Petal Pink Blushes for Spring

Posted on March 19, 2015 by Alyson Hancock | 0 Comments

Victor Hugo once said, “Laughter is the sun that drives winter from the human face.” We couldn’t agree more, but Alima Pure wasn’t around in the 19th century so he couldn’t have known about our Satin Matte Blush in the sweet shades of Mimosa and Apple Blossom Satin Matte Blushes.


Brighten up fair complexions and start spring early with one of our lightest blushes. The pale pink or peach tones will give your cheeks a soft, effortless flush of color.

 Apple Blossom is a muted pink that compliments cool and neutral tones while Mimosa, a creamy peach, is suitable for all skin tones. Both feminine petal pinks, these soft hues add the perfect touch of color without being too dramatic on even the fairest of skin.

Bonus tip! Mix your shade with your favorite moisturizer for a sweet and subtle glow.

Pin It

How to Use Mineral Concealer

Posted on March 17, 2015 by Alyson Hancock | 0 Comments

Alima’s mineral Concealer is super pigmented, long-lasting. It’s perfect for hiding discoloration, spots, and under eye circles. Best of all, it is completely weightless and blends beautifully with your Satin Matte Foundation. Plus, it’s on sale this week only!

concealer-saleWith six gorgeous shades there is a mineral concealer for every skin tone.

  • Sand is our lightest shade suited for fair to light, neutral skin tones
  • Linen is perfect for lighter skin tones with a neutral undertone.
  • Amber works well for light to medium skin tones with warmer undertones and is the most yellow of the collection – great for concealing redness.
  • Tan is perfect for more neutral undertones in the medium skin tone range. 
  • Flax is best suited for medium skin tones with cool to neutral undertones
  • Maple works well for deeper skin tones with a neutral to warm undertone.

A few tips:
For hiding blemishes use a fluffy brush like the #36 Pointed Crease Brush so you can really blend the product for natural coverage. Since you’re working with powder you’ll find this trick will make application much easier and quicker.

For under eye darkness use a little moisturizer and allow the product to dry before applying Concealer. You’ll want the skin to be hydrated yet dry to avoid streaking. Pat a little Concealer powder under your eyes with a #3 Concealer Brush, and blend upward towards your hairline.

Less is more. Powder Concealer covers beautifully so you just need a small amount when you first apply the product. You can later build if you need more coverage.

Apply Concealer under your Satin Matte Foundation so everything is well blended. You can touch up with a little extra concealer if necessary as a finishing touch.


Pin It

Recent Articles