The customers spoke, and we listened! It has become clear to us, over the years, that the shade difference between our Satin Matte Foundation in Neutral 2 and Neutral 3 is rather small, while the difference between Neutral 3 and Neutral 4 is definitely larger. If we were talking about a shade other than Neutral 3, it wouldn't be too difficult for us to just reformulate Neutral 3 to be a little bit darker, but considering that it is one of our very best-selling shades, that seemed a bit unfair to our loyal customers. So we've decided to split the difference! We created a new shade, now known as Neutral 3.5, that is half-way between Neutral 3 and Neutral 4. If you have purchased Alima Pure from one of our retailers who carries our products with Spa names, this new shade is the same as Wheat. If you have been a Custom Blend customer, ordering 50% Neutral 3 and 50% Neutral 4, you will now be able to order the same shade, named Neutral 3.5.
Mariama has worked at Alima Pure for three years. During the school year, she splits her time between Alima Pure and a teaching job, teaching handwork to elementary students. When she is off teaching, we miss her infectious laugh and dazzling smile, but we know the students are benefiting from our loss!
Mariama wears Satin Matte Foundation in Warm 6, so we applied that over her entire face. Then we highlighted her cheeks with Satin Matte Blush in Melon, which Mariama loves because it looks so natural.
We used Mariama's favorite shadows, Luminous Shimmer in Leone from her crease to her brow, and Satin Matte in Bayou on her lid. Then we dusted a bit of Luminous Shimmer in Brown Sugar over the whole thing. We finished with Luminous Shimmer Eye Liner in Maya in the crease and used damp as a liner. A touch of Satin Matte Eye Liner in Espresso filled in her brows.
The finishing touch was our Organic Nourishing Lip Balm in Cranberry. This super easy look has enough sparkle to fit Mariama's personality, but is quick and easy enough to apply before rushing off for a day of teaching little people!
Several years ago, when Alima Pure created our Color Balancing Powders, I have to confess, I was worried. As someone who has an excess of redness in the cheek area, I had tried green "correcting" products many times in the past. The problem with each and every one I tried was that instead of ending up looking red, I ended up looking green...not a real improvement, in my opinion! Kate was still formulating all of the colors at that time, and she took my fears to heart. She ended up with our Pistachio, which is green, but not glaringly so. Softened by beige, this little gem tones down redness without leaving a hint of green to show through your foundation. Most people who use Pistachio find that they need to use considerably less foundation than they otherwise would.
To illustrate how amazing it can be, we photographed Alyssa, the beautiful sister of our amazing photographer, Kara. Alyssa swears by Pistachio, and graciously allowed us to photograph her with a bare face. On the left, Alyssa with nothing on her face. On the right, Alyssa with ONLY Pistachio. Amazing, isn't it?
Because she was such a great sport, we finished Alyssa's look, applying her foundation in Neutral 2, Luminous Shimmer Blush in Freja, Pearluster shadows in Cassis and Amethyst, and Organic Nourishing Lip Balm in Rhubarb. Radiant!
Alima Pure’s Midsummer Night’s Dream collection is inspired by one of Shakespeare’s most accessible and best-loved comedies. Featuring love potions, mischievous fairies and star-crossed lovers, the play is filled with beautiful Elizabethan-era imagery. With these four colors, you can create a look worthy of the Queen of Fairies or an eloping noble’s daughter.
Queen of the Fairies look
Apply Titania from lashes to brow. Add Oberon in the crease and outer corner, and apply with a damp brush to upper lash line.
Apply Helena from lashes to brows and Hermia in the crease and outer corner. Line the upper lashes with Oberon and the lower lashes with Titania.
The Midsummer Night’s Dream collection is available for a limited time for $30, with $2 from each purchase going to the Global Fund for Women.
(The headline, "The course of true love never did run smooth" is a quote from A Midsummer Night's Dream, spoken by the character Lysander to his love, Hermia. If you have never read the play, we highly recommend you read it on a balmy summer evening!)
If you read the Alima Pure Facebook page at all, you’ve almost certainly noticed the name Kristen Arnett. Kristen is an international makeup artist who is passionate about helping women from all walks of life “green” their beauty routine. To that end, she founded The Green Beauty Team, a group of experts in many different aspects of beauty who give advice about healthy beauty choices on the Green Beauty Team website.
We had heard of Kristen before, but did not meet her until we sponsored the Green Beauty Team at the Portland Better Living Show in April. We were charmed by Kristen’s down-to-earth attitude that contrast beautifully with her high-fashion makeup skills. (Take a look at her skills here.) She’s a true professional--treating the models she works on not as simple clothing hangers with faces, but as living, breathing girls with health concerns just like the rest of us. The Green Beauty Team is Kristen’s way of addressing the questions she receives on a daily basis about how women can look their best. And for Kristen, looking your best always includes using products that are not going to harm your health. This commitment to safe cosmetics has led to Kristen using quite a few Alima Pure products since April!
We didn’t realize that Kristen had lived here in Portland for a few years, before she moved to Milan and then New York to pursue her dream of being a professional makeup artist. As a fan of Portlandia, Kristen was especially amused by the fact that Alima Pure has been proudly “putting a bird on it” since 2006. Kristen still has a strong connection to Portland (her family still lives here), and because of that, makeup artists in Portland now have an amazing opportunity. If you want to sharpen your skills and learn more about the business, you will definitely want to check out Kristen’s “The Makeup Artists’ Intensive Workshop” on June 18 in Portland. This one-day class is filled with relevant industry information and artistry techniques, including a never-before-seen twist to makeup education, a focus on Going Green! If there is any way you can make it to Portland on June 18, don’t miss out on this rare opportunity to learn from a true beauty professional. Even better, if you mention Alima Pure when you book, you will receive $80 off of the price, making the total for the day only $295.
Kick off summer with a handy kit of summer essentials that will tuck right into your favorite beach bag!
Available in two different color choices (Light-Medium and Medium-Deep), each set features a full-sized Bronzer, two full-sized Luminous Shimmer Eyeshadow and an adorable Petite Kabuki Brush. In each set, one shadow is a return appearance of a popular Limited Edition Shadow from a previous collection, so you’ll want to grab it while you can! Packaged in our beautiful new box, these sets also make a great gift for anyone interested in trying out minerals! The sets retail for $35 each.
The Light-Medium set includes Mauna Loa Bronzer and Luminous Shimmer Eyeshadows in Buttercream, and the Limited Edition Tiramisu.
TheMedium-Deep set includes Seychelles Bronzer and Luminous Shimmer Eyeshadows in Leone and the Limited Edition Agate.
How to wear it:
With the Petite Kabuki brush, apply the bronzer to your cheekbones, and then use the product that remains on the brush along your hairline, jawline, and down the center of your nose.
Apply the lighter Luminous Shimmer Eyeshadow from your crease to brow, with a #37 brush. Then apply the deeper shade from lashes to brows. For a little more drama, add a brown liner like Paparazzi or Espresso along the upper lash line, and a little of one of the shadows smudged below lower lashes.
Finish with Organic Nourishing Lip Balm in Mango, a juicy shade that’s perfect for summer!
Here’s Dea, wearing her Beige 3 foundation and the Light-Medium set!
If you are new to mineral shadows, you may be wondering how you can get the colors to show up the way they look in the jar. Because the loose powders contain no binders, they can go on more sheer than a traditional shadow, but there are ways to eliminate that difference.
The simplest way to get your shadows to look vibrant and rich is also a great way to increase the wear and help prevent creasing. Simply work the shadow into the brush as you would to wear it dry, but right before you apply the shadow to the eye, lightly spritz the end of the brush with water. In the above photo, Mariama is wearing Leone, one of our most shimmery shadows, which also means it is more sheer than a shadow with less sparkle. The eye on the right side of the photo was applied dry with a #39 brush. The left side of the photo was also applied with the #39, but spritzed with water before applying. As you can see, wetting this shimmer intensifies both the color and the shimmer level, and has the added benefit of wearing longer without creasing!