If your introduction to mineral cosmetics came from infomercials, you are probably used to applying your foundation by "swirling" the brush, "tapping" the excess off and "buffing" the product into the skin. While this method works, it isn't quite the way we suggest you apply your Alima Pure.
First, the brush photo at the top of this post shows approximately the amount of foundation we recommend you start with. But wait! Don't put that on your face yet. Now's the time to use that "tapping" motion, but don't use it to tap off the excess, use it to work the color up into the bristles of the brush. You can do this in the jar lid, in the palm of your hand or in a small dish. The goal is to get your brush to look similar to this second picture. Then you're set!
Now brush the foundation lightly onto the skin with a downward motion. Buffing isn't necessary! The amount on your brush (if you approximated our photos) is enough to do at least half of your face, perhaps even the full face, with one layer. For more coverage, simply repeat the process, putting more foundation only on the parts of your face where you feel you need more coverage. Usually, you can apply three layers with no issues, but if you feel it is looking heavy, spritz your face with water between the layers and allow the water to air dry before the next layer.
Applying your foundation in sheer layers will mean that it will look more natural and provide great wear. It also means that you can vary your coverage. Most people need heavier coverage across their nose and cheeks, with not so much needed on the forehead, chin, and outer parts of the face. With this method, just apply your first layer in all of these areas, and add subsequent layers only where you want the coverage.
Just a few weeks ago, so much of the buzz about the royal wedding was about the make up of bride Kate Middleton. She look natural and radiant, the perfect bridal look. And best of all, she accomplished this look herself after a training session with a professional makeup artist.
We thought it would be fun to try to duplicate Kate's look, but go one step further...a beautiful, natural look done entirely with natural cosmetics. It was easy!
We selected Meghan (who specializes in order preparation and also spends some time working in the lab), because her skin tone is similar to Catherine Middleton's. We applied her Satin Matte Foundation in Beige 3, with an extra layer for medium coverage. Satin Matte Blush in Pink went on the apples of her cheeks and blended back towards her hair line.
For eyes, we applied Pearluster in Silk from lashes to brows. Then we applied Luminous Shimmer Eyeliner in Koan with a damp brush to her upper lash line. Koan also went under the eyes, but with a dry brush. Because Meghan's eyes are shaped a little differently than Kate's, we used a bit of Pearluster Zen to smudge the Koan on the lid, and blended it up over her entire lid. We used a bit of Satin Matte Shadow in Raven to fill in her brows.
To finish the look, Meghan slicked our new Organic Nourishing Lip Balm in Sweet Pea on her lips. We think she looks like a princess!
To illustrate how few products you need to use to create a perfectly polished everyday look, we sat down one of our Order Processing Experts, Theresa in the makeup chair.
Theresa wears Beige 5 foundation, so we applied a sheer layer, with another layer just in the areas she needed a little extra coverage.
For blush, we used Soft Plum Satin Matte Blush on the apples of her cheeks, and blended it back towards her hairline.
Theresa has gorgeous eyes, so we wanted to use a nice light color with some sparkle to draw attention to them. We applied Luminous Shimmer Eyeshadow in Paris with a damp #37 brush, from lashes to brow. To contour, we used Satin Matte Eyeshadow in Lilac in the crease and outer corner, applied with a #39 brush. Since this was an everyday look, we opted to use the shadow dry so it wouldn’t be overly dramatic or colorful. We finished with Satin Matte Eyeliner in Black, applied damp with the #33 Angle Liner brush.
To complete the look, Theresa slicked on some of our new Organic Nourishing Lip Balm in Fig. Gorgeous!
We hope you are as in love with our wonderful new Organic Nourishing Lip Balm as we are! The fabulous formula is loaded with anti-oxidants, and every ingredient except the pure mineral pigments is organically grown.
We understand that selecting tinted lip balm shades can be a bit daunting when you can’t see them in person, so with that in mind, we have written some descriptions to help you choose your shade. Keep in mind that all of these are, after all, lip balms, so they are sheer and a bit shiny.
Acai – our lightest shade, a shimmery light pink, but without a hint of “Barbie” to it. It has just enough warmth to complement anyone with fair skin, who just wants a hint of color.
Rhubarb – our truest pink, without any shimmer. If you love Satin Matte Blush in Pink, you will love Rhubarb. When you want a hint of pink, Rhubarb is your secret weapon. (It’s also a favorite of International Makeup Artist and Green Beauty Team founder, Kristen Arnett!)
Mango – a peachy-coral with shimmer that is a beautiful compliment to a tan. Mango is our warmest shade, and has enough color to give a nice pop of brightness.
Sweet Pea – the newest shade to join the family, Sweet Pea is very similar to Rhubarb but with a hint of shimmer. If you’re looking for the perfect “Kate Middleton wedding lip,” give Sweet Pea a try!
Fig – this customer favorite almost defies description. How can a color be both warm and cool at the same time? We’re not quite sure, but this cool, plum base with coppery shimmer looks good on just about everyone. As one of our darker shades, this offers the look of a sheer lipstick.
Holly Berry – a soft red with a hint of brown, Holly Berry is another darker shade. You can definitely tell you’ve put it on, but without having that super “done-up” look. Yes, you’re just naturally that gorgeous!
Cranberry – the grande dame of the collection, Cranberry can almost pass for a lipstick. But of course, she doesn’t want to…she loves being soothing and nourishing while still providing lipstick-like coverage. A browned-red, Cranberry looks beautiful on medium to dark skins, and striking on fair skins.
It's been two years in the making, and we are thrilled with the result - we hope you are too! Our new Organic Nourishing Lipbalm is the perfect combination of incredible organic ingredients from certified producers and premium natural mineral pigments. We wanted it to feel amazing, smell great and deliver rich color. We also wanted it to be a great green beauty tool – elegant enough for any natural makeup lover to carry and use. Organic White Tea and Pomegranate antioxidants nourish and protect your lips for hours.
Though the formulation, ingredients, and packaging are new the colors are familiar favorites - including Acai (soft shimmering pink), Cranberry (sheer deep red), Fig (shimmering bronzed plum), Holly Berry (sheer neutral red), Mango (shimmering coral pink), Natural (untinted), Rhubarb (medium neutral pink) and Sweet Pea (shimmering copper rose). The lipbalm comes in an adorable slim tube and sells for $7.
Our lovely friend Jessa Blades, natural makeup artist extraordinaire, teamed up with eco fashionista Greta Eagan for an eco photo shoot. And what eyeshadow did they use? Alima Pure, of course! Read all about it here.
This year’s featured goddesses are Isis and Artemis. Isis was the Egyptian goddess of motherhood and magic. (Really, what’s the difference?) She was the ideal mother and wife. Greek goddess Artemis was the patron of women in childbirth and the guardian of young children and wild animals. Isis has a medium beige matte base, but with a generous helping of golden sparkle added. Artemis is a deep, matte eggplant with a brown undertone.
The collection comes in our adorable Alima Pure travel bag that houses four beautiful signature Alima Pure eye brushes as well as the Goddess shadow duo. The brushes are the #33 (Angle Liner/Brow), the #36 (Crease), #37 (All-Over Blending) and #39 (Large Shadow). The brushes are tucked into brush slots on one side of the bag, and the shadows are located in a zippered pouch on the opposite side. The two sides come together with our signature bird as the zipper pull.
The collection, with a value of $83 if purchased separately, is just $47, for a limited time only.
How to wear it:
With the #37 or #39 brush, apply Isis from lashes to brow. With the #36 brush, swirl a touch of Artemis in the outer corner and crease. Then line with Artemis and a damp #33 brush. In keeping with the goddess theme, wing your liner up and out just a bit at the other corner.