The course of true love never did run smooth...

Posted on June 15, 2011 by terresa | 2 Comments

Alima Pure’s Midsummer Night’s Dream collection is inspired by one of Shakespeare’s most accessible and best-loved comedies. Featuring love potions, mischievous fairies and star-crossed lovers, the play is filled with beautiful Elizabethan-era imagery. With these four colors, you can create a look worthy of the Queen of Fairies or an eloping noble’s daughter.

  • Helena is a romantic, medium pink with a pearly finish.
  • Hermia is a bright, shimmering lilac.
  • Titania is a lush, pearly gold.
  • Oberon is a regal bronze shimmer.

Queen of the Fairies look

Apply Titania from lashes to brow. Add Oberon in the crease and outer corner, and apply with a damp brush to upper lash line.

Sweep a bit of Luminous Shimmer Blush in Sahara on cheekbones. Slick Fig Nourishing Lip Balm on lips.

Lovelorn look

Apply Helena from lashes to brows and Hermia in the crease and outer corner. Line the upper lashes with Oberon and the lower lashes with Titania.

Apply Satin Matte Blush in Pink to the apples of the cheeks, and finish with Rhubarb Nourishing Lip Balm.

The Midsummer Night’s Dream collection is available for a limited time for $30, with $2 from each purchase going to the Global Fund for Women.

(The headline, "The course of true love never did run smooth" is a quote from A Midsummer Night's Dream, spoken by the character Lysander to his love, Hermia. If you have never read the play, we highly recommend you read it on a balmy summer evening!)

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Posted in Alima Makeup, General, mineral eyeshadow collections, natural eyeshadow

Why Alima Pure loves Kristen Arnett

Posted on June 08, 2011 by terresa | 0 Comments

If you read the Alima Pure Facebook page at all, you’ve almost certainly noticed the name Kristen Arnett. Kristen is an international makeup artist who is passionate about helping women from all walks of life “green” their beauty routine. To that end, she founded The Green Beauty Team, a group of experts in many different aspects of beauty who give advice about healthy beauty choices on the Green Beauty Team website.

We had heard of Kristen before, but did not meet her until we sponsored the Green Beauty Team at the Portland Better Living Show in April. We were charmed by Kristen’s down-to-earth attitude that contrast beautifully with her high-fashion makeup skills. (Take a look at her skills here.) She’s a true professional--treating the models she works on not as simple clothing hangers with faces, but as living, breathing girls with health concerns just like the rest of us. The Green Beauty Team is Kristen’s way of addressing the questions she receives on a daily basis about how women can look their best. And for Kristen, looking your best always includes using products that are not going to harm your health. This commitment to safe cosmetics has led to Kristen using quite a few Alima Pure products since April!

We didn’t realize that Kristen had lived here in Portland for a few years, before she moved to Milan and then New York to pursue her dream of being a professional makeup artist. As a fan of Portlandia, Kristen was especially amused by the fact that Alima Pure has been proudly “putting a bird on it” since 2006. Kristen still has a strong connection to Portland (her family still lives here), and because of that, makeup artists in Portland now have an amazing opportunity. If you want to sharpen your skills and learn more about the business, you will definitely want to check out Kristen’s “The Makeup Artists’ Intensive Workshop” on June 18 in Portland. This one-day class is filled with relevant industry information and artistry techniques, including a never-before-seen twist to makeup education, a focus on Going Green! If there is any way you can make it to Portland on June 18, don’t miss out on this rare opportunity to learn from a true beauty professional. Even better, if you mention Alima Pure when you book, you will receive $80 off of the price, making the total for the day only $295.

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Posted in Alima News and Info, Alima Pure, Cosmetic Safety, General, mineral makeup tips, natural makeup artists

Alima Pure Summer Glow

Posted on June 02, 2011 by terresa | 0 Comments

Kick off summer with a handy kit of summer essentials that will tuck right into your favorite beach bag!

Available in two different color choices (Light-Medium and Medium-Deep), each set features a full-sized Bronzer, two full-sized Luminous Shimmer Eyeshadow and an adorable Petite Kabuki Brush. In each set, one shadow is a return appearance of a popular Limited Edition Shadow from a previous collection, so you’ll want to grab it while you can! Packaged in our beautiful new box, these sets also make a great gift for anyone interested in trying out minerals! The sets retail for $35 each.

The Light-Medium set includes Mauna Loa Bronzer and Luminous Shimmer Eyeshadows in Buttercream, and the Limited Edition Tiramisu.

TheMedium-Deep set includes Seychelles Bronzer and Luminous Shimmer Eyeshadows in Leone and the Limited Edition Agate.

How to wear it:

With the Petite Kabuki brush, apply the bronzer to your cheekbones, and then use the product that remains on the brush along your hairline, jawline, and down the center of your nose.

Apply the lighter Luminous Shimmer Eyeshadow from your crease to brow, with a #37 brush. Then apply the deeper shade from lashes to brows. For a little more drama, add a brown liner like Paparazzi or Espresso along the upper lash line, and a little of one of the shadows smudged below lower lashes.

Finish with Organic Nourishing Lip Balm in Mango, a juicy shade that’s perfect for summer!

Here’s Dea, wearing her Beige 3 foundation and the Light-Medium set!


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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, natural makeup collections, natural makeup tips

Eyeshadow - wet or dry?

Posted on May 31, 2011 by terresa | 0 Comments

If you are new to mineral shadows, you may be wondering how you can get the colors to show up the way they look in the jar. Because the loose powders contain no binders, they can go on more sheer than a traditional shadow, but there are ways to eliminate that difference.

The simplest way to get your shadows to look vibrant and rich is also a great way to increase the wear and help prevent creasing. Simply work the shadow into the brush as you would to wear it dry, but right before you apply the shadow to the eye, lightly spritz the end of the brush with water.  In the above photo, Mariama is wearing Leone, one of our most shimmery shadows, which also means it is more sheer than a shadow with less sparkle. The eye on the right side of the photo was applied dry with a #39 brush. The left side of the photo was also applied with the #39, but spritzed with water before applying.  As you can see, wetting this shimmer intensifies both the color and the shimmer level, and has the added benefit of wearing longer without creasing!

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Posted in Alima Makeup, General, mineral makeup techniques, natural eyeshadow, Tips & Tricks

Alima Pure Staff Favorites

Posted on May 26, 2011 by terresa | 1 Comment

Karin has worked at Alima Pure for four years, and is superb at keeping orders flowing out the door, from individual orders that customers place on line, to orders going around the world to our distributors.

As a working mother of three boys, Karin appreciates the fact that she can apply a handful of products without spending a lot of time, and have a perfect, glowing look that enhances her natural beauty.

We applied Beige 3 Satin Matte Foundation all over Karin's face for sheer coverage, then highlighted the apples of her cheeks with Leigh Luminous Shimmer Blush.

On her eyes, we used two Luminous Shimmer shadows, Chai from the crease to the brows, and Sienna on the lid. Satin Matte Eyeliner in Espresso, used wet, lined the upper lashes, and Satin Matte Eyeshadow in Raven filled in the brows.

As the finishing touch, Karin applied our new Organic Nourishing Lip Balm in Holly Berry. It's just that easy to look Naturally Gorgeous!

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Posted in Alima Makeup, Alima Pure staff favorites, General, mineral makeup techniques, natural makeup tips, Staff Favorites, Tips & Tricks

Simple Foundation Application

Posted on May 23, 2011 by terresa | 3 Comments

If your introduction to mineral cosmetics came from infomercials, you are probably used to applying your foundation by "swirling" the brush, "tapping" the excess off and "buffing" the product into the skin. While this method works, it isn't quite the way we suggest you apply your Alima Pure.

First, the brush photo at the top of this post shows approximately the amount of foundation we recommend you start with. But wait! Don't put that on your face yet. Now's the time to use that "tapping" motion, but don't use it to tap off the excess, use it to work the color up into the bristles of the brush. You can do this in the jar lid, in the palm of your hand or in a small dish. The goal is to get your brush to look similar to this second picture. Then you're set!

Now brush the foundation lightly onto the skin with a downward motion. Buffing isn't necessary! The amount on your brush (if you approximated our photos) is enough to do at least half of your face, perhaps even the full face, with one layer. For more coverage, simply repeat the process, putting more foundation only on the parts of your face where you feel you need more coverage. Usually, you can apply three layers with no issues, but if you feel it is looking heavy, spritz your face with water between the layers and allow the water to air dry before the next layer.

Applying your foundation in sheer layers will mean that it will look more natural and provide great wear. It also means that you can vary your coverage. Most people need heavier coverage across their nose and cheeks, with not so much needed on the forehead, chin, and outer parts of the face. With this method, just apply your first layer in all of these areas, and add subsequent layers only where you want the coverage.

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Posted in Alima Makeup, General, mineral foundation application, mineral makeup techniques, natural makeup tips, Tips & Tricks

Fit for a Princess

Posted on May 17, 2011 by terresa | 1 Comment

Just a few weeks ago, so much of the buzz about the royal wedding was about the make up of bride Kate Middleton. She look natural and radiant, the perfect bridal look. And best of all, she accomplished this look herself after a training session with a professional makeup artist.

We thought it would be fun to try to duplicate Kate's look, but go one step further...a beautiful, natural look done entirely with natural cosmetics. It was easy!

We selected Meghan (who specializes in order preparation and also spends some time working in the lab), because her skin tone is similar to Catherine Middleton's. We applied her Satin Matte Foundation in Beige 3, with an extra layer for medium coverage. Satin Matte Blush in Pink went on the apples of her cheeks and blended back towards her hair line.

For eyes, we applied Pearluster in Silk from lashes to brows. Then we applied Luminous Shimmer Eyeliner in Koan with a damp brush to her upper lash line. Koan also went under the eyes, but with a dry brush. Because Meghan's eyes are shaped a little differently than Kate's, we used a bit of Pearluster Zen to smudge the Koan on the lid, and blended it up over her entire lid. We used a bit of Satin Matte Shadow in Raven to fill in her brows.

To finish the look, Meghan slicked our new Organic Nourishing Lip Balm in Sweet Pea on her lips. We think she looks like a princess!

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Posted in Alima Makeup, Alima Pure, General, mineral makeup techniques, natural makeup tips, Tips & Tricks

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