When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?
But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.
That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy. The details about what we used on each of them are also found on that page.
The sun may still be shining, but you know it is coming...winter weather and the dry skin that goes with it. If you haven't been wearing mineral makeup for long, you may wonder, how does this work when my skin gets drier? The answer? Very well!
It is a simple thing to make yourself a tinted moisturizer for days when your skin feels dry. When I do this, I moisturize as usual with a moisturizer that includes an SPF, and allow that to absorb. Then I take a lighter-weight lotion that does not have SPF (it just seems to mix easier, but you can experiment with anything you have on hand) and combine it in the palm of my hand with some of my foundation, mix and apply. If I want a little more coverage, I just apply a sheer layer of my foundation instead of a finishing powder, once the tinted moisturizer has dried down.
The same moisturizer can be mixed with blush or bronzer to give a dewy kiss of color to the cheeks. You can also mix it with our Luminous Shimmer Powder if you want a shimmering glow. Shimmer Powder or Bronzer can also mix with a body lotion to apply to legs or shoulders.
For the eyes, water is probably the best thing to mix with shadows and liners. It is certainly the most gentle, and it intensifies colors while keeping creasing to a minimum. To apply shadows or liners wet, you can transfer a bit of powder into a small bowl (or the jar lid) and add a couple of drops of water to get the consistency you want, then apply. If you don't want the liner or shadow to be completely liquid, you can pick up some color on your brush and work it into the bristles, but then before you apply the color to the eye, spritz the bristles of the brush with a little water.
And finally, you can take your favorite untinted lip balm or gloss and mix it with any of our blushes to create a custom tinted lip gloss or balm. The blush shades can change slightly when they are added to a liquid, so you may want to experiment first by mixing them with some water in your hand to see if the color is what you want. Then you can either mix enough for just one application, or mix a little more and put it in an empty jar so you can take it with you for later.
Playing with your makeup can be fun, and the results can definitely benefit dry winter skin. Please let us know if you stumble on any creations that work exceptionally well!
Were you surprised to find a picture of a person in our newsletter? It is something we've struggled with--putting a model on a page may alienate people who can't identify with that particular model. And the whole issue of Photoshop is problematic. If most cosmetics companies are using Photoshop to alter their advertising images, will we look bad next to them if we don't? We think smart women know that makeup doesn't make skin look flawless, Photoshop makes skin look flawless.
We started slowly, by experimenting with employees on our blog. Our real employees (and friends, sisters and daughters) volunteered to go in front of the camera to show how our makeup looks on real people. Not one reader complained that the women we featured were not gorgeous, 14-year-old models with perfect (or photoshopped perfect) skin, so we knew we were on the right track.
Welcome to the first installment of our Naturally Gorgeous campaign!
Our goal with this campaign is to showcase women. Women who have complex personalities and lives, diverse interests and concerns - and none of them need a trunk of products or a Photoshop expert to look Naturally Gorgeous. They are all gorgeous without a bit of makeup on their skin because of who they are and what they do, but we had fun enhancing their natural beauty with Alima Pure. We hope you enjoy meeting them!
Tara is a true northwest girl - born and raised in Washington state and a graduate from the University of Idaho. She lives in Portland where she works in advertising. Tara is an animal lover with an interesting approach – she recently adopted a cat to keep her dog company while she’s away at work. She’s been wearing Alima Pure for about 3 years.
AP: What surprises people about you?
TS: That I don’t really have a problem speaking my mind, or letting my personal views come out. People think I am quiet, but I say what I think.
AP: What inspires you?
TS: Making people proud of my accomplishments inspires me to do better in general.
AP: How do you define beauty?
TS: I think it comes more from confidence than physical beauty.
AP: Who would you invite to your fantasy dinner party?
TS: John Lennon, John F. Kennedy, George Harrison, Grace Kelly, Marilyn Monroe and myself.
AP: Wouldn’t you be a little concerned, having both JFK and Marilyn there?
TS: Not at all. You need some drama to have a good dinner party!
AP: What type of music are you loving lately?
TS: I’ve been listening to a lot of acoustic country.
AP: What is your biggest makeup challenge?
TS: Until I found Alima Pure, it was finding a foundation that didn’t feel heavy but still gave me great coverage.
To get Tara’s look:
We went with yellow and orange-based shades to emphasize Tara’s gorgeous blue eyes, as if they need any more emphasis! Buttercream Luminous Shimmer Shadow was applied with a #37 brush from her crease to her brows, and Leone Luminous Shimmer Shadow went from lashes to crease with the #39. Brown Sugar Luminous Shimmer Shadow went in the crease with the #36 brush. A damp #33 Angle Liner Brush dipped in Paparazzi Luminous Shimmer Eyeliner lined her upper lashes, and a bit more Leone smudged under her eyes with the #31 Fine Liner Brush.
Have you ever wondered what makes our #23 Kitten Brush so special? As I was explaining to it a customer yesterday, I realized that many people may never have stopped to think what it is about that brush that makes it possible to use just about any blush, bronzer or shimmer powder (no matter how intense the color or shimmer) and look as if it were the perfect choice for your skin!
The secret is in the bristles. In a traditional brush of this style, often called a "duo-fiber" or "dual-fiber" brush, the white bristles are synthetic and the black are animal hair. Of course, Alima Pure would not use animal hair in our brushes, so ours are all the highest quality synthetic. This means that all of our bristles are soft and gentle, not just the white ones. They will not irritate those who suffer from animal allergies.
The real key to a brush like this though, is that the white bristles are longer. Since only about half the bristles are white, there are roughly half as many bristles that pick up color as would do so with a regular blush or powder brush. Half as many bristles in the product means half as much color is picked up, which in turn means much less intensity. This is the brush for when you want a sheer application. The real beauty of the brush though, is when you apply it to your face, the white bristles and the black bristles will both touch your face. All of the bristles participate in blending the color, so the look is almost air-brushed, with no harsh lines.
So if you're thinking you might need a lighter bronzer for fall, or if your favorite new blush is looking a little bright as your tan fades, no worries--the #23 Kitten Brush is the right tool for the job.
Kara has worked for Alima Pure for three years and is a photography student at a local school. She has been doing the photography of our products, as well as employees for the blog. Of course, for this particular post, Sara had to step in to photograph Kara and she did an amazing job!
Kara has beautiful olive skin that tans if she even looks at the sun. At the point in the summer that we took this photo, Kara was wearing Satin Matte Foundation in Olive 1.5. On her cheeks, we added Satin Matte Blush in Bisque.
On Kara's eyes, we used Luminous Shimmer Eyeshadows in Venus from crease to brows and Truffle from lashes to crease. Tigereye went into the crease and concentrated at the outer corner of the eye. Paparazzi Luminous Shimmer Eyeliner was applied wet to the lash-line with our #33 Angle Liner Brush.
To finish, we applied our Holly Berry Organic Nourishing Lip Balm. We think Kara looks stunning!
Kat is one of Alima Pure's newest employees and, with her gorgeous blue eyes, the makeup artist couldn't wait to get her hands on her! We used Kat's favorite shades to create this simple, polished look.
Fair even by Oregon standards, Kat wears Satin Matte Foundation in Cool 1. It isn't our lightest foundation, but it's close! We applied it with our #25 Foundatin brush. We added a little extra with the #31 Fine Liner/Concealer brush to cover any spots.
A bit of Apple Blossom Satin Matte Blush gives Kat's cheeks a nice, soft glow without overpowering her complexion.
On her eyes, we used Luminous Shimmer Shadow in Glow from the lashes to the brows. Next, Lilac Satin Matte Eyeshadow was blended into her lids. We lined with Luminous Shimmer Eyeliner in Black Cherry, using a damp brush.
To finish off the look, we slicked a bit of our Organic Nourishing Lip Balm in Fig on her lips.
Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!
Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.
Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.
Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.
With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.
Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.
Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.
The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from www.alimapure.com. $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.
Here is Ellen, wearing the Fall Runway Collection, Soft Plum and Holly Berry!