It's hard to believe but Spring Break is just around the corner. Whether you're going to the mountains or the beach (or staying home dreaming of the mountains or the beach), there are a few essentials that you'll want in your beauty bag.
First, remember to take care of your skin while traveling. Dry climates and airplanes can take a toll on your skin. Be sure to pack small containers of moisturizer in an easily accessible place and tuck in two Alima Nourishing Lip Balms to keep your lips hydrated – one in your favorite tint and one in Natural.
While we understanding skipping the foundation on vacation, sometimes you still want a polished look. Try Satin Finishing Powder to knock out the shine and a Bronzer to heighten your healthy glow. And don’t forget the sunscreen!
If you’re packing especially light and taking only the basics, toss in a Luminous Shimmer Powder. This handy jar can do it all – provide subtle sheen to the face, shimmer to the body and a gorgeous sheer wash of color on the eyes. Add a smudgy line with a dark shadow and you’re set for the evening! Remember that both the shimmer powder and bronzer can be combined with body lotion or moisturizer if you prefer a dewy glow. Just a few carefully selected Alima products can take you from beach to club; or slopes to soiree.
[caption id="attachment_716" align="alignnone" width="210"] Alima Pure April in Paris[/caption]
The best color in the whole world is the one that looks good on you!
Paris, a city legendary for its beauty, is even more beautiful in springtime. And some say the most beautiful of all in April. The flowers are in bloom, the air is clear, the sidewalk cafes are once again bustling. Celebrate this gorgeous season with four Parisian-inspired shades that can create a multitude of springtime looks.
Sacre Coeur – soft rose with golden sparkle, like a beautiful sunrise over the city.
Rue Cambon – a delightful medium lavender, reminiscent of a Chanel suit but loaded with sparkle.
Versailles – inspired by upholstery in the Roccoco and Baroque styles, a soft mint green laced with golden shimmer and silver sparkle.
Le Marais – a chocolate bronze to contrast the pastels and create that uniquely Parisian color palette.
How to wear them:
Tuilleries Look – Use Sacre Coeur to highlight the brow, Rue Cambon on the lid and Le Marais in the crease. Finish with Black Eyeliner. Use a matte pastel on apples of cheeks (Apple Blossom for fair to medium skin; Antique Rose for medium to dark skin.) Use a soft, matte pink Nourishing Lipbalm like Rhubarb on the lips.
Champs Elysees Look – Sweep Versailles from lash line past the crease of the eye, almost to the brows. Apply another light shade (Satin Matte Shadow in Vanilla, Luminous Shimmer Shadow in Buttercream) just under brow and blend well. Apply Le Marais along the lash line and in the outer corner of the eye; smudge and blend them well. Finish with Black Eyeliner. Use a matte, warm pink blush on apples of cheeks (Mimosa for lighter complexions, Honey Rose for medium to dark complexions). Use a muted red, like Holly Berry Nourishing Lipbalm, on the lips.
Looking to pass a little love along to your best friend, sister or co-worker this Valentine’s Day? We have the perfect plan and we’re tickled pink – send a collection of special Alima Pure samples to a friend (for free)! For the next week when you place your order, just leave a note in the comments box with your friend's name and address. We'll send her three free samples of Alima colors chosen just for the occasion, along with a gorgeous card wishing her a Happy Valentine's Day. If you like, let us know whether she'd prefer our light collection, or deep collection (both are quite wearable, so you can't go wrong).
In addition, with your order of $25 or more (before shipping and after discounts), we're offering a free mini (eyeshadow sized) 'Sweetheart' limited edition blush - a soft medium pink with a hint of shimmer. We'll include it automatically when we pack your box, so don’t worry when it doesn’t show up on your order form.
Offers end at midnight PST, on February 12th, while supplies last.
Happy Valentine's Day from Alima Pure!
Valentine’s Day is definitely all about living “the sweet life.” With that in mind, Alima Pure has created La Dolce Vita - four seasonal eyeshadow colors to bring a little extra sweetness to your look, all without one extra calorie or fat gram.
Cupcake is a sweet, shimmery pink, as light and frothy as it’s namesake.
Petit Four is a sparkling beige with sparks of gold, as irresistible as the little cakes of the same name.
Tiramisu is a much-loved shade making a return appearance. If you were lucky enough to receive last year’s “Alima Signature Colors” stack of three shades, you have seen Tiramisu before. A shimmery, light-to-medium brown, Tiramisu will surely be a go-to color for many.
Mousse is named for dark chocolate mousse; deep enough to satisfy but not so heavy as to overwhelm. Our Mousse features a lovely golden shimmer.
As an added bonus, you will receive a deluxe sample of Meringue, a sparkling white.
La Dolce Vita “Sweet” look
Apply Cupcake from lashes to brow. Sweep Tiramisu into the crease, blending well. Apply Petit Four under lower lashes, from the outer corner and stopping about 2/3 of the way in. With a damp brush, line the upper lid with Mousse.
Use a matte pink blush like Pink or Raspberry on the apples of the cheek and apply a tiny bit of Cupcake shadow on the tops of cheekbones.
Finish with a pink balm like Acai or Rhubarb.
La Dolce Vita “Sultry” look
Apply Meringue from crease to brow, and Petit Four from lashes to crease. Use Mousse as a liner on top and bottom lashes, smudging well. Place Tiramisu directly above Mousse on the upper lid, blending it upwards toward the crease. Add a bit of Mousse to the outer corner and crease, blending well.
Apply a soft, earthy blush like Carnation to apples of cheeks and blend back towards ear.
Use a deeper lip balm like Cranberry, and apply liberally, then gently blot to leave a soft stain.
We may be biased, but we think Alima Pure has the absolute best customers in the world! (And you come to us from all around the world!) We want to thank you this holiday season with a little present or two.
First, every order placed between November 27th and December 25th will receive a lovely little holiday "Kiss Stick," in a beautiful soft red shade that looks good on everyone. Although it isn't nearly as bright as one, we've named this pretty little shade "Holly Berry" in honor of the season. This Kiss Stick isn't the same formula as the ones we featured last holiday season, but instead a glossier version of our regular lip balms. We would love to hear how you feel about the formula when you try it!
Second, every order over $50 (before shipping and after any discounts) between now and December 25 will receive a "Best of 2008" set of samples. This package includes deluxe samples of nine of the most popular eye shadows from our special collections released in 2008. The samples come in our cute little bird-topped sample jars, but are generously filled to last you much longer than a regular sample.
The shades in this set are
Are you stumped about what to give your niece who is just beginning to wear makeup, or your best friend the makeup aficionada? Our makeup artist has assembled some suggestions for those special people in your life.
For the teenager: For a younger teen who is just beginning to wear makeup, a foundation might not be necessary. Consider a Satin Finishing Powder, a shimmery blush, a light sparkly eyeshadow and a softly tinted lipbalm. Keiko Satin Finishing Powder, Freja Luminous Shimmer Blush, Paris Luminous Shimmer Shadow and Rhubarb Nurturing Lip Balm would be excellent choices for fair-to-medium skins; Ami Satin Finishing Powder, Guava Luminous Shimmer Blush, Tigereye Luminous Shimmer Shadow and Fig Nurturing Lip Balm would work for medium-to-dark skin. If you want to really earn her undying affection, add a Buff Brush, Blush Brush and Large Shadow Brush. You might even get rewarded a couple of hours of free babysitting!
Mom is always difficult to buy for, isn't she? She doesn't "need" anything if you ask her. This year don't ask. Surprise her with a set of subtle eyeshadows, and the brushes to apply them. A combination that works for many skin tones and eye colors is Fleur and Raven Satin Matte Eyeshadows with Grace Pearluster eyeshadow and Carnevale Luminous Shimmer Eyeliner. Fleur is the base shade, Raven can be used as a contour color for a toned-down daytime look, or as an outer-corner accent to add depth. Grace is the optional shade, adding a touch of subtle shimmer and color to the lid or crease. Carnevale can be worn damp for a defined line or dry for a softly smudged line. Eye brushes #33, #36, #37 and #39 round out the gift.
For the bona-fide makeup lover in your life, consider our special holiday collections: Silver Screen I and Silver Screen II. But if she's already purchased those for herself, you might have to get a little more creative. Why not give her some things to round out that collection? Nourishing Lipbalm in Cranberry, Luminous Shimmer Powder in Lumina, Satin Matte Eyeliner in Black and a #23 Kitten Brush would delight even the most discriminating makeup diva.
Titanium dioxide is mined and purified before it can be used as a cosmetic pigment. In fact, all minerals are purified before they can be used medicinally (for example, in mineral tablets from the health food store) or as cosmetics. Indeed, virtually all cosmetic 'chemicals' are refined in some way - essential oils are extracted from plants, plant oils are pressed or extracted with solvents, and purified in various ways, soaps are catalyzed with lye, and almost everything is preserved one way or another.
Mineral pigments, including titanium dioxide, are very highly regulated by the FDA, and must adhere to strict standards for purity, particle size, etc. Frankly, we wouldn't have it any other way.
The term 'natural' is bandied about in the cosmetics world quite a bit these days. Cosmetic grade mineral pigments are generally considered to be natural because they are purified, natural substances. One industry standard bearer, BDIH, has a comprehensive list of guidelines they use to certify natural cosmetics, and you can read about them here.
What is not natural are the many polysyllabic synthetic chemicals that populate the long ingredients lists of most conventional cosmetics, and even many claiming to be natural. You can find some of the worst offenders here.
Alima Pure worked hard for our BDIH natural cosmetics certification, and we're proud to carry the symbol of assurance that our ingredient deck has been carefully audited, and falls within meaningful guidelines.
If you have any questions, please ask us. We love hearing from you.