Perfectly polished with just six products

Posted on May 17, 2011 by Shopify API | 2 Comments

To illustrate how few products you need to use to create a perfectly polished everyday look, we sat down one of our Order Processing Experts, Theresa in the makeup chair.

Theresa wears Beige 5 foundation, so we applied a sheer layer, with another layer just in the areas she needed a little extra coverage.

For blush, we used Soft Plum Satin Matte Blush on the apples of her cheeks, and blended it back towards her hairline.

Theresa has gorgeous eyes, so we wanted to use a nice light color with some sparkle to draw attention to them. We applied Luminous Shimmer Eyeshadow in Paris with a damp #37 brush, from lashes to brow. To contour, we used Satin Matte Eyeshadow in Lilac in the crease and outer corner, applied with a #39 brush. Since this was an everyday look, we opted to use the shadow dry so it wouldn’t be overly dramatic or colorful. We finished with Satin Matte Eyeliner in Black, applied damp with the #33 Angle Liner brush.

To complete the look, Theresa slicked on some of our new Organic Nourishing Lip Balm in Fig. Gorgeous!

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Posted in Alima Makeup, Alima Pure, General, mineral makeup techniques, natural makeup tips, Tips & Tricks

Four great shadow looks for blue eyes!

Posted on August 10, 2010 by terresa | 3 Comments

It seems as if suddenly, the makeup artist email is filled with people looking for eyeshadow recommendations.  Could it be that our shadow choices are a bit overwhelming?  Help has arrived, for those with blue eyes, at least.  (Other eye colors--your recommendations are coming, sit tight!)

Keep in mind that what looks good on one person with blue eyes won't look good on everyone with blue eyes; skin tone and hair color do contribute to the overall look.  But with that caveat, there are a few guidelines that lead to combinations that will work for most everyone with blue eyes.

1.  Use the color wheel as your guide.  Opposites enhance!  Have you seen two colors that, when placed next to each other seem to almost pulsate?  Those colors are true opposites.  Blue is opposite of orange on the color wheel, so orangey shades will work beautifully for most blue eyes.  If your eyes lean towards lavender-blue, then your shadow can lean towards yellow (gold).  If your eyes are blue-green, you should use oranges with more red.

How to wear it:

Highlight with Champagne or Silk Pearluster.

On the lid try Mohair Satin Matte, Toffee Pearluster or Brown Sugar Luminous Shimmer.

At the outer corner/crease use a bit of Martinique Luminous Shimmer.

Line with Paparazzi Luminous Shimmer Eyeliner or Espresso Satin Matte Eyeliner.

2.  Neutrals work for most everyone.  With blue eyes, your neutrals lean towards golds.

How to wear it:

Highlight with Buttercream Luminous Shimmer or Vanilla Satin Matte.

On the lid try Camel Pearluster, Cocoa Satin Matte or Leone Luminous Shimmer.

At the outer corner/crease use a bit of Pyrite Luminous Shimmer or Java Satin Matte.

Line with Paparazzi Luminous Shimmer Eyeliner or Espresso Satin Matte Eyeliner.

3.  If your hair is blonde or light brown; and/or your skin is light-to-medium depth, you can probably wear cool colors very well.

How to wear it:

Highlight with  Daphne Satin Matte or Lana Luminous Shimmer.

On the lid try Viola Pearluster or Danube Satin Matte.

At the outer corner/crease use a bit of Navy Luminous Shimmer or Lilac Satin Matte.

Line with Carnevale Luminous Shimmer Eyeliner or Nightengale Satin Matte Eyeliner.

4.  A classic smoky eye is gorgeous with blue eyes.  Use a light hand if you are not used to this look, but you can really glam it up with the darker shades if you dare!

How to wear it:

Highlight with Meringue Luminous Shimmer or White Satin Matte.

On the lid try Zen Pearluster.

At the outer corner/crease use a bit of Noir Luminous Shimmer Eyeliner.  (Use as shadow, not liner.)

Line with Black Satin Matte Eyeliner.

Above all, remember that makeup should be fun, and it is about expressing your personal style and creativity, not about doing what is "right" or "wrong."  If it looks good and makes you feel great, it can't be wrong! Invite some girl friends over and try out different looks on each other.  You're sure to find some new looks that enhance your natural beauty!

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Posted in Alima Makeup, Alima News and Info, Alima Pure, mineral eyeshadow, mineral makeup tips, natural eyeshadow, Tips & Tricks

Celebrate Earth Day with the Alima Pure Cascadia Collection

Posted on March 01, 2010 by terresa | 4 Comments

April 22 is Earth Day, and it's never too early to treat yourself or a friend with a little gift that will both lift spirits and benefit the earth. Alima Pure's new Cascadia Collection celebrates the natural beauty of our home in Oregon, and $5 from the sale of each set ($25) will be donated to Ecotrust.org for reforestation projects.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

Fabulous Mineral Bronzers for Spring

Posted on February 03, 2010 by terresa | 2 Comments

T.S. Eliot may have considered April the cruelest month but weather-wise, we think February can give April a run for it's money. Months of rain and/or snow have most likely taken their toll on your complexion, leaving you at your annual palest, and probably without that just-in-from-the-cold flush.

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Posted in Alima Makeup, mineral bronzer, mineral makeup

Valentine's Day Gift Collection

Posted on January 13, 2010 by kate | 2 Comments

This Valentine's Day, Alima is offering a selection of the sweetest little gifts that you've ever given or received. Unfortunately, we can't really offer a tropical vacation or a diamond ring, but assuming it's the thought that counts, these gifts are sure to delight.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

Alima Pure’s Yoga Collection

Posted on January 13, 2010 by kate | 4 Comments

Alima Pure Yoga Collection
This time of year, many people give more thought to exercise and stress relief. Yoga is an obvious answer to both of those concerns, providing benefits to body and mind.  To honor the power of yoga, Alima Pure has created our new Yoga Collection to bring calm and balance to your cosmetics bag and morning routine.

These new shades could be called “almost matte” or “semi-shimmery.”  They are a unique blend of matte and shimmer.  In direct light, they look shimmery, on the skin they are matte until you turn your head just so and catch the light. Mesmerizing!

  • Asana is a light peach with a hint of golden shimmer.
  • Namaste is a warm rosy shade touched by bronze shimmer.
  • Mantra is a soft blue-green sparked with gold.
  • Vinyasa is a medium, neutral brown with sparse shimmer.

Although these four shades were created to be eyeshadows, you shouldn’t hesitate to try Namaste, or even Asana, on the cheeks.

Yoga Class Look:

  • Sweep Asana from lashes to brow, blend Vinyasa into the crease.
  • Draw a bit of Mantra along the lash-line
  • Add a touch of Namaste to the center of your lids and the apples of your cheeks.
  • Finish with Acai Lip Balm.

You’ll look polished, but not as if you were too concerned with your appearance!

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Posted in Alima Makeup, mineral eyeshadow, natural eyeshadow

Alima Pure “Customer Favorites” set makes a great holiday gift

Posted on November 30, 2009 by kate | 0 Comments

Alima Pure Favorites Collection

This delightful set contains our best selling Satin Finishing Powder, Satin Matte Blush and Satin Matte Eyeliner, packaged with the deliciously soft #21 Buff Brush in Alima Pure’s newest creation, the Travel Bag!  The set is available in two different shade levels and the bag is designed to make airline travel a breeze!

Roughly the size of a large zip-lock, our new bag is both airline-friendly and environmentally-friendly.  It is made of TPU (thermoplastic polyurethane), which is manufactured without creating toxic by-products and will biodegrade in a landfill in four years instead of 400.  Because it is clear, you can stow all of your 1 oz. liquids in this handy bag for airline travel, rather than using yet another zip-lock.  You’ll feel much more enviro-chic presenting it to the baggage screeners!

Because it contains three of our best-selling shades, this set is an excellent way to introduce those you care about to Alima Pure.  The Light set contains Keiko Satin Finishing Powder, Mimosa Satin Matte Blush and Espresso Satin Matte Eyeliner, and is suitable for those with light-to-medium skin.  The Tan set contains Hanae Satin Finishing Powder, Antique Rose Satin Matte Blush and Espresso Satin Matte Eyeliner, and works for those with medium-to-tan skin.  Both sets include the #21 Buff Brush and Travel Bag.

The set is valued at $74, but is yours for only $57.

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Posted in Alima Makeup, mineral makeup gift collections, natural makeup

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