Glam it up with a little Holiday Glow!

Posted on December 01, 2011 by terresa | 0 Comments

Holiday Glow This week Alima Pure has a special on three of our Luminous Shimmer Powders (your choice of Lumina, Sorbet or Dolce) and the amazing #21 Buff Brush for only $25. This great value makes a great gift and is also a fun way to treat yourself, but how exactly do you use a shimmer powder?

During the holidays, it is fun to add a bit of glam to your regular look with a touch of shimmer on the tops of the cheekbones or under the brow bone. If confined to these two areas, there is no reason you can't wear shimmer powder during the day.

At night, let your imagination run wild! In addition to the brow bone and cheekbones, you can dab a small amount of shimmer on the bridge of the nose and the chin, and run a bit across the forehead. Or if you are truly not shimmer-phobic, tap out some of your Satin Matte Foundation into a bowl or on a paper towel and mix a small amount of the shimmer powder in, to give you a subtle, but radiant glow. You can also apply the shimmer powder to the lips, either mixed with your favorite lip color, or dabbed on top (focus on the center of the lips, don't go clear out to the sides). If you apply a small amount to the center of your lower lip, you can create a pouty, fuller look.

If you are wearing something that is either low-cut or has a wide neckline, dust shimmer on exposed skin. If you're wearing bare shoulders, carry the shimmer across your shoulders, gradually blending it down the arms.

If you're wearing a skirt, pour some body lotion into your hand and then tap shimmer powder on top. Mix the two well and apply to your legs. Don't go overboard here, because you don't want it to rub off on everything you touch. Just a tiny bit will adhere nicely with the lotion and should wear for hours.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, Deal of the week, General, highlighter, Holiday Gift, makeup, mineral, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, mineral shimmer powder, natural beauty, natural cosmetics, natural makeup, natural makeup tips, taklon brushes, Tips & Tricks

Introducing Rahel, our Naturally Gorgeous Model

Posted on November 29, 2011 by terresa | 2 Comments

Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.

We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!

AP: Where were you born?

RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.

AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?

RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.

AP: What do you do for fun?

RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.

AP: What do you really care about?

RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.

AP: What inspires you?

RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.

AP: What scares you?

RN: Ignorance.

AP: How do you define beauty?

RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.

AP: What makes you feel beautiful?

RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.

AP: What surprises people about you?

RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.

To get Rahel’s Look:

We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.

For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.

For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.

Please click to learn more about the work of the Hamlin Fistula Hospital.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral eyeshadow, mineral lip balm, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Naturally Gorgeous, taklon brushes

Simply Irresistible!

Posted on November 17, 2011 by terresa | 0 Comments

Simply Irresistable girl
Can you create the highly stylized makeup looks of a Robert Palmer video girl with Alima Pure's Irresistible Brush Set? Absolutely!  But you don't have to, you can use it for more current and wearable looks...something we highly recommend.  And as this week's Deal of the Week, we hope you find it Simply Irresistible!

With a retail value of $85, the Irresistible Brush Set features four of our handiest brushes; the #25 Foundation Brush, the #17 Blush Brush, the #39 Large Shadow Brush and the #35 Eye Detail Brush in our signature Alima Pure bag for only $55.  But this week only you can get this fabulous set for only $45.  Don't miss this opportunity to stock up for you and the people on your gift list!

Click here for more details about the specific brushes in this great set, and how to use them.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, Deal of the week, General, Holiday Gift, makeup brush collections, Simply Irresistable, Special Sets, taklon brushes, Vegan, Vegan Brushes

Holiday Brush Collection

Posted on October 28, 2011 by terresa | 0 Comments

Brush sets are classic holiday gifts.  Nearly every woman wants high-quality makeup tools, but not every woman can justify buying them for herself.  Here's your chance to make a friend, sister, mother or daughter swoon this holiday season!  Alima Pure's Irresistible Brush Set includes four of our incredibly soft makeup brushes in a beautiful signature bag for only $55, a savings of $30!

The set includes our cult-favorite #25 Foundation Brush, the plush and perfect #17 Blush Brush, the does-it-all #39 Large Shadow Brush and the oh-so-handy #35 Eye Detail Brush.  The bag is easy to clean and features our adorable Bird zipper pull.

The #25 Foundation Brush was created by Alima Pure for the most efficient and beautiful application of our Satin Matte Foundation.  It's synthetic bristles are gently domed to easily reach all of the contours of your face.  The #17 Blush Brush will deliver your blush or bronzer without a hint of the itchiness or scratchiness that animal-hair brushes can cause.  The #39 Large Shadow Brush can be used to cover the entire lid with a base shade, or turned on it's side to contour a crease or lid; and the #35 Eye Detail Brush can quickly smudge a liner, cover a blemish or polish a lip.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, General, Gift Sets, Holiday Collection, Holiday Gift, makeup brush collections, makeup brushes, Special Sets

Just a little spritz!

Posted on October 25, 2011 by terresa | 0 Comments

The Alima Pure Atomizer It may sound a little silly at first, why would anyone want a little spray bottle for water?  But if you are a devoted Alima Pure wearer, you probably already know...it is not silly at all!  Our atomizer can be very handy when you are applying your makeup.

When you are applying your foundation (in several sheer layers, of course), sometimes it can start to look a little dry, especially when the weather is changing as it is in many places right now.  Mist your face very lightly with the atomizer and allow the mist to air dry.  Suddenly what looked a little dry looks a little dewy and very natural.  As an added bonus, it will also wear a bit longer.  If you still want more coverage, it is perfectly acceptable to apply more foundation after your mist has dried.


When applying eye shadows and liner, the colors look more vibrant and wear without creasing if they are applied wet.  Rather than pouring shadow out of the jar and adding water to them, try loading up your brush with color and working the color into the bristles, then spritz the brush!  By doing this, you avoid having overly wet shadows, and by the time you have applied the shadow to your eye, your brush is dry enough to repeat the process.  This technique works very well with the liners and gives a more dramatic look than using them dry, but less dramatic than if you mixed up shadow with water in a container.

Until November 2, receive an atomizer with any Alima Pure purchase of $20 or more (before shipping, and after any discounts).

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Posted in Alima Makeup Brushes and Tools, Alima Pure, Deal of the week, General, Gift with purchase, mineral makeup techniques, mineral makeup tips, Skin Care, Tips & Tricks

Have a Safe Halloween

Posted on October 11, 2011 by terresa | 2 Comments

If you are concerned about what is in the cosmetics that you wear, then certainly you have hesitated to purchase Halloween makeup for your children. Those thick, greasy colors made in China can't be good for the glowing, healthy skin of a small child, can they?

Luckily, choosing a safe Halloween does not mean settling for a boring costume. Alima Pure cosmetics are safe for all ages, and you can create any look your little trick-or-treaters desires, from a cute kitten to a scary zombie. Let your imagination run wild.

Look #1 - Cute kitten.

For this simple look, we used Onyx Satin Matte Eyeliner with water. We painted on whiskers, outlined the nose, and lined the upper eyelid. On the lid, we winged the liner out past the edge of the eye, and then curved down under the eye to create a more rounded, dramatic cat eye. We dabbed some Satin Matte Blush in Pink onto the tip of the nose, and slicked a little Organic Nourishing Lip Balm in Rhubarb on her lips. Add a pair of kitty ears and your little cat is ready to prowl!

Look #2 - Fairy Princesses

For these cute little princesses, we kept the look simple.  We started with a little Luminous Shimmer Shadow in Hellebore right under the brows on each girl.  Then we used bright, shimmering eyeshadow, applied with a damp brush all over their lids.  (From left to right, Aegean, Amethyst and Leone.)  Then we dusted Luminous Shimmer Powder in Lumina all over their faces.  Satin Matte Blush in Pink went on the apples of their cheeks, and Organic Nourishing Lip Balm in Rhubarb was applied to their lips.  Add a pretty dress, wings, maybe a headband or crown, and they are totally fancy!

Look #3 - Rock Star

This was a first for Alima, applying makeup to boys for a photo shoot!  We think the results speak for themselves, but before we begin, a warning.  Do not attempt this at home if you have a child (or adult), who has a difficult time sitting still. Peter, seen here in "Cat Man" face, was in the makeup chair for close to 45 minutes because of the complexity of his design.

For both boys, we started with Satin Matte Eyeshadow in White, mixed with water and applied with a large brush. Because we were going to be shooting this under lights, we did not do the whole face in white, and then paint the other colors over, because we were worried that the black would appear grey with the flash.  If you are just sending someone off to a party or trick-or-treating, however, it may be fine to do  the entire face in white, then paint the other colors over the top.  We sketched the designs on with black first, so the white was painted up to the edges of the black.  After it was applied, we layered on more white with a #15 Flat Top Foundation Brush and a sponge.  Then we mixed Satin Matte Eyeliner in Black with water and painted it on with a smaller brush for the black areas.  "Cat Man" has green around his eyes, we used Luminous Shimmer Shadow in London, mixed with water.  For the grey tip of his nose, we mixed Pearluster Eye Shadow in Zen with water.  Evan, in his "Star Child" makeup was a little simpler, but in case your wig allows more eyes to show than his does, remember that the eye without the star needs to be completely covered in white, and that a strong black brow should be painted over that eye.  For both boys, we finished with Nourishing Lip Balm in Holly Berry. Neither one wanted to take the makeup off after the photo shoot, so they wore it for several hours at home.  It looked good and fresh for several hours, but after 3 or 4 hours the white, because it was applied so heavily, did start to flake off.  Plan your activities accordingly!  Black "rock star" wigs completed the look for both boys.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, General, Halloween Makeup, Healthy Halloween, mineral makeup, mineral makeup techniques, mineral makeup tips, natural makeup, natural makeup tips, Tips & Tricks

Introducing Tara, our first Naturally Gorgeous model

Posted on September 28, 2011 by terresa | 2 Comments

Were you surprised to find a picture of a person in our newsletter? It is something we've struggled with--putting a model on a page may alienate people who can't identify with that particular model.  And the whole issue of Photoshop is problematic.   If most cosmetics companies are using Photoshop to alter their advertising images, will we look bad next to them if we don't?  We think smart women know that makeup doesn't make skin look flawless, Photoshop makes skin look flawless.

We started slowly, by experimenting with employees on our blog. Our real employees (and friends, sisters and daughters) volunteered to go in front of the camera to show how our makeup looks on real people.  Not one reader complained that the women we featured were not gorgeous, 14-year-old models with perfect (or photoshopped perfect) skin, so we knew we were on the right track.

Welcome to the first installment of our Naturally Gorgeous campaign!
Our goal with this campaign is to showcase women. Women who have complex personalities and lives, diverse interests and concerns - and none of them need a trunk of products or a Photoshop expert to look Naturally Gorgeous.  They are all gorgeous without a bit of makeup on their skin because of who they are and what they do, but we had fun enhancing their natural beauty with Alima Pure.  We hope you enjoy meeting them!

Tara is a true northwest girl - born and raised in Washington state and a graduate from the University of Idaho. She lives in Portland where she works in advertising. Tara is an animal lover with an interesting approach – she recently adopted a cat to keep her dog company while she’s away at work. She’s been wearing Alima Pure for about 3 years.

AP: What surprises people about you?
TS: That I don’t really have a problem speaking my mind, or letting my personal views come out. People think I am quiet, but I say what I think.

AP: What inspires you?
TS: Making people proud of my accomplishments inspires me to do better in general.

AP: How do you define beauty?
TS: I think it comes more from confidence than physical beauty.

AP: Who would you invite to your fantasy dinner party?
TS: John Lennon, John F. Kennedy, George Harrison, Grace Kelly, Marilyn Monroe and myself.

AP: Wouldn’t you be a little concerned, having both JFK and Marilyn there?
TS: Not at all. You need some drama to have a good dinner party!

AP: What type of music are you loving lately?
TS: I’ve been listening to a lot of acoustic country.

AP: What is your biggest makeup challenge?
TS: Until I found Alima Pure, it was finding a foundation that didn’t feel heavy but still gave me great coverage.

To get Tara’s look:

We applied Beige 4 with a #25 brush, then swirled Soft Plum Satin Matte Blush to the apples of her cheeks and blended it back towards her hairline.

We went with yellow and orange-based shades to emphasize Tara’s gorgeous blue eyes, as if they need any more emphasis! Buttercream Luminous Shimmer Shadow was applied with a #37 brush from her crease to her brows, and Leone Luminous Shimmer Shadow went from lashes to crease with the #39. Brown Sugar Luminous Shimmer Shadow went in the crease with the #36 brush. A damp #33 Angle Liner Brush dipped in Paparazzi Luminous Shimmer Eyeliner lined her upper lashes, and a bit more Leone smudged under her eyes with the #31 Fine Liner Brush.

To finish, we filled in her brows with Brunette Satin Matte Shadow on the #33 Angle Liner Brush. Lips were glossed with Fig Organic Nourishing Lip Balm.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Alima Pure Profiles, General, natural beauty, natural makeup, Naturally Gorgeous

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