Q and A with Sara Bedau

Posted on September 05, 2014 by Alyson Hancock | 0 Comments

Our Art Director, Sara Bedau, has literally grown up with Alima Pure. Find out what it’s like to work with her mother and what her favorite products are in our latest Q&A.

What are your top 5 Alima Pure products?

  • Espresso Satin Matte Eyeliner for my brows- I also use this dry over Coffee Natural Definition Eye Pencil for a soft, smoky, lived-in winged eyeliner
  • #33 Angle Liner/ Brow Brush
  • Brown Natural Definition Mascara- I love how this draws attention to the eyes as opposed to the eyelashes
  • Breathless Pearluster Eyeshadow
  • I have been carrying ‘Georgia’ and ‘Lucy’ (coming soon) with me everywhere. My lips are currently sealed on the details, but stay tuned! We’ll be sharing more on that subject soon.
  • What is your favorite thing about working with your mother?
    We know each other very, very well, which expedites certain aspects of my job as Art Director. I am able to anticipate her reaction to most decisions regarding the brand without needing to repeatedly consult her.

    Do you have any health tricks or tips?
    Dry brushing and going on hikes with my dog.

    What is your favorite fall trend?
    Bold eyeshadows worn casually. 

    What product would you recommend to an Alima Pure first-timer?
    Satin Finishing Powder. I’m a very loyal fan of this versatile product. For years I gave it to friends as an introduction to Alima. I’ve also been gifting a lot of Natural Definition Mascaras and Natural Definition Eye Pencils since they launched.

    What has been your favorite limited edition collection?
    By Night. The five eyeshadows are so beautiful and wearable.

    ​What’s the best thing about living in Portland?
    Forest Park. It’s one of the largest urban forests in the US with close to 70 miles of trails.

    What is the best advice you’ve ever been given?
    Be the sky, not the weather.

    What’s your favorite part of your job?
    Helping women feel beautiful and confident in their own skin.

    ​Can you share your favorite travel destination/s?
    I really like visiting loved ones, seeing art, eating good food, and being outside. I have Ethiopia, Japan, and the Painted Hills in eastern Oregon at the top of my current wishlist.

    Do you have a style uniform?
    I wear things that make me happy. I have also been told by many friends that I wear a lot of white.

    How long have you been with Alima Pure?
    I just passed the official 8 year mark in June.

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    Posted in Art Director, By Night, General, q&a, Sara Bedau

    By Night Fall Collection: Get the Look with Labyrinth

    Posted on September 03, 2014 by Kate OBrien | 0 Comments

    The By Night fall collection is here! We’ve created five limited edition eyeshadows to add drama to your look this fall. Inspired by film noir, each shade beautifully captures the light and adds mystery to the eyes with just a simple wash of color. As always, each of these vibrant eyeshadows provides intensity using just three natural ingredients.


    Each shadow is unique and can be simply worn on its own or combined for a day or amped up nighttime look. Each week we will show you how to ‘get the look’ with each of the eyeshadows. This week is all about Labyrinth which is a glowing, sultry deep sea green.


    1. Begin with freshly cleansed and moisturized skin. Apply Satin Matte Foundation in your perfect shade with a #25 Foundation Brush. Our lovely model Ashley is wearing Warm 2 Satin Matte Foundation.

    2. To add definition to you cheekbones, apply Sombra Contour Powder into the hollows of your cheekbones with a #7 Half Moon Brush.

    3.  Apply a touch of Mimosa Satin Matte Blush the apples of your cheeks and blend to your temples for a natural flush with a #17 Blush Brush. This blends well with Sombra Contour Powder and lifts the cheeks while adding a hint of sweetness to your look.

    4. For a gorgeous glow, use your #23 Kitten Brush to apply Lumina Highlighter on the tops of your cheek bones, down the bridge of the nose and with your finger pop it right onto the cupids bow.

    5. Wet your #35 Eye Detail Brush and liberally apply Labyrinth Pearluster Eyeshadow all over the base of your lid and up to the crease (never going above the crease). Wetting the brush intensifies the eyeshadow into a vibrant sultry blue green.

    6.  Once Labyrinth Pearluster Eyeshadow is somewhat dry, go ahead and blend it out  with your #37 Blending Brush to avoid any unwanted unevenness.

    7. With your Coffee Natural Definition Eye Pencil line your lashes and use your #33 Angle/Liner Brush to smudge out for softness.

    8.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the deep sea green eyeshadow.

    9.  Dab on Sweet Pea Lip Tint for gorgeous neutral pink lips.


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    Posted in 2014, After Hours, Alima Pure, Breathless, By Night, Collections, Fall Collection, Flashback, General, Labyrinth, Limited Edition, Luminous Shimmer Eyeshadow, Pearluster Eyeshadow, Vertigo

    Q & A with Alima Pure Founder Kate O’Brien

    Posted on August 22, 2014 by Kate OBrien | 1 Comment

     What are the 5 Alima Pure products you couldn’t live without?

    Ha! That’s hard. Can I choose whole categories? I love mattes. Satin Matte Eyeshadow, Satin Matte Blush, Satin Matte Foundation, LipTint and Mascara. And then of course brushes and our new eyeliner. It has been so hot in Portland this summer –  eyeliner and mascara help me feel pulled together in the heat.


    Do you have any health tricks or tips?
    If I can workout before heading into the office in the morning I feel terrific all day. My trick is to have my yoga clothes ready so I’m out the door before I can think about how lovely it would have been to sleep longer. Then I pop home for a shower and make myself a big salad to take in for lunch.


    Your background is in teaching, what inspired you to create a beauty company?
    I loved teaching kindergarten but my dear aunt and my darling mother died within 18 months of each other, both from complications of breast cancer. I was teaching and quietly grieving. Teaching is very outwardly focused, and I found balance on the weekends by nurturing myself making natural skincare and then natural makeup. From that Alima grew organically – friends started asking for products and it grew.


    Tell us a little bit about your everyday routine.
    I usually wake up just before 5 am and meditate for half an hour, then zip off to early morning yoga. I’m home by 7:30 and then on my way to work by 8:45. Those hours in the morning have a huge impact on the rest of my day – I feel so much more focused and grounded when I’ve taken time to meditate and exercise. Workdays are filled with meetings, emails, product development and special projects. I love to go for a walk after work and cook dinner with my husband, and snuggle with my little rescue mutt, Ella. I usually read for awhile and conk out by 9:30 or so.


    How do you find balance between yourself, family, and company?
    Oh, it’s tricky for all of us, isn’t it? Most days I carve time for myself first thing in the morning and it makes a big difference. I generally get up at 5, meditate for half an hour and then take a 6 am yoga class in a beautiful studio 5 minutes from my house. I still have time to pop home for a shower and a good breakfast before work. Usually I make lunch, too – it takes 10 minutes to put together a wonderful salad. With a start like that I’m ready for all of the challenges of the day. Evenings are peaceful and fun – often my husband and I will go out, I have some snuggle time with our little pup, and then fall asleep fairly early.


    What product would you recommend to an Alima Pure first-timer?
    Foundation! It’s my favorite product and the cornerstone of our line. I spent months working on getting the proportions right so that it would have a light creamy feel and just disappear weightlessly into the skin. I love it.


    What’s the best part about living in Portland?
    Oh, so many things! There is so much support for living a healthy fun life here. By far the best aspect for me is the people. It’s so easy to connect with Portlanders – our beautiful city is laid back and easy going. I love to joke around with people, to laugh about how excited we get when the sun comes out, to ask questions and engage. Bike lanes and farmers markets and indie brands and food carts and awesome coffee. I love everything about it. Except the rain, perhaps, in February.


    What is the best advice you’ve ever been given?
    I had the good fortune to grow up around strong, empowered women. There wasn’t specific advice but a sense that with commitment and imagination one could accomplish just about anything. Whenever I feel wobbly I just have to think of them and I come back to center. Every woman should have that. We can share that message of empowerment though our community. That’s my dream.


    What’s your favorite part about your job?
    People! Our wonderful employees who make it a pleasure to come to work every single day, and our customers who totally wow us with their unfailing awesomeness, and our wonderful suppliers and partners who have nurtured and cheered for us as we have grown.


    Can you share your favorite travel destinations?
    We lived in Venice Italy, for a couple of years (I know, right?), and I can never get enough of it. There are so many amazing placed to visit in Europe but I can be absolutely happy roaming around my one little corner of Dorsoduro (a neighborhood in Venice) day after day. My sister has lived in India for years and I would very much love to visit her. And closer to home there is spectacularly beautiful Eastern Oregon and San Francisco.


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    Posted in Alima Pure, Founder, General, Kate O'Brien, Q&A

    August Birthday Playlist

    Posted on August 19, 2014 by Alyson Hancock | 0 Comments

    The Alima Pure office has been buzzing with excitement this month as we continue to celebrate our ten year anniversary. We have been pairing that energy with a birthday playlist that keeps our spirits lifted, our feet moving, and allows some of us to show off our not-so-prizewinning closeted dance moves.

    Listen here


     From 60s French pop to 80s favorites to modern jams; our Alima Pure mix will have your toes tapping and lips singing (or synching) before you can say “Madonna”.


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    Posted in August Playlist, General

    Facebook Giveaway: Enter to Win 10 Full-size Bestsellers

    Posted on August 15, 2014 by Alyson Hancock | 17 Comments

    In honor of our 10th birthday we are offering a BIG Facebook giveaway! Head on over to our Facebook page to enter to win all 10 of our bestsellers by simply commenting below the giveaway photo and letting us know what your favorite Alima Pure product is and why you love it so much. If you’ve never used any products, that’s okay too, simply tell us what product you’re the most interested in and why. Easy as that! If your comment is selected you will win all 10 full-size bestsellers to enjoy and play with!



    Bestsellers included: Black Natural Definition Mascara, Freja Luminous Shimmer Blush, Coffee Natural Definition Eye Pencil, #25 Foundation Brush, Hanae Satin Finishing PowderParis Luminous Shimmer EyeshadowMedium Balancing Primer Powder. Pink Satin Matte Blush, Sombra Contour Powder.

    No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form August 15th, 2014 until August 17th, 2014 11:59pm PT.  One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced August, 18th, 2014 on our Facebook page. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.

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    Posted in August, Bestsellers, Birthday Sale, Facebook, General, Giveaway

    Summer Glow in 3 Easy Steps

    Posted on August 11, 2014 by Kate OBrien | 0 Comments

    In the summer it seems like everyone has an effortless and healthy glow, as if they spent the day floating down the river and then showered the day off in sunlight. I, however, can only accomplish this natural, sun-kissed complexion with the help of a few tricks and products.


    I like to keep things as simple as possible in the summer, and that’s why our Radiant Finishing Powder - a blend of mineral blush, mineral shimmer powder, and mineral finishing powder – is my go-to product. You can apply it all over your face for a light, even base, or use the versatile product on cheeks and eyes for an even dreamier summer glow. Combine it with just a few of our other natural products, and you’ll be radiating summer in less than three minutes, in three steps.

    1. Apply Radiant Finishing Powder in a shade darker than you would normally wear to your cheeks, nose, and forehead to add definition and boost glow with our #7 Half Moon Brush.
    2. Grab your #39 Large Shadow Brush and the same Radiant Finishing Powder and apply all over your lid and then add a touch of Natural Definition Mascara in Brown to make your eyes pop.
    3. Finish off your summer look with our Lip Tint in Desert Poppy.
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    Posted in Desert Poppy, Easy, General, Natural Definition Mascara, Quick, Radiant Finishing Powder, Summer 2014, Summer Glow, Tutorial

    Our Birthday Month + 10% Off

    Posted on August 05, 2014 by Alyson Hancock | 0 Comments

    Today we officially turn 10! This birthday is a special one for us, and as we travel down memory lane we can’t help but think of our #1 priority: YOU. Our customers have supported us endlessly and we can’t thank you enough for your generosity and guidance over the last 10 years. We learn from you everyday! We ask you celebrate with us this August as we offer lots of surprises we’re sure going to love.
    Starting today, enjoy 10% off your next order and receive free shipping on orders over $65. We
    encourage you to go bold this summer and play with color!
    P.S. Make sure you’re signed up to our newsletter and on social for all of the birthday news to come!
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    Posted in 10% Off, Alima News and Info, Alima Pure, August, Birthday, Birthday Sale, General, mineral makeup

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