Get $10 When You Refer Your Friends

LAST CHANCE: 20% off Foundation Sale Ends Jan. 27th

Hello gorgeous! Our most popular sale is in its second week and still going strong. Take 20% off all full-sized mineral foundations at Just add your items to the cart, and we’ll take care of the rest.

Not sure about your foundation shade? For some inspiration, we surveyed the office to see which foundation colors were a perfect match for our Alima employees. Here’s just a sampling of our team and their foundation matches.

P.S. Follow us on Instagram for more behind-the-scenes pics and videos!

Alima Pure

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