We are big believers in reading your labels and learning as much as you can.

Do you know about the Environmental Working Group's Skin Deep Cosmetic Safety Database? We are full participants (providing detailed ingredient information for every product we sell) and we think it's a great project. Keep in mind that only a small set of ingredients have been adequately studied to understand all possible types of risks so most products still have a huge data gap (the data gap is shown right beneath the score for a product) and some people complain the database makes everything scary by treating ingredients as "guilty until proven innocent".

Alima Pure is certified safe and natural according to the European standard.

We went looking for the most rigorous test we could find so that you can be assured that the Alima Pure cosmetics you use on your skin are all natural and nothing more. And we are proud to say that we passed with flying colors. Alima Pure mineral makeup products have BDIH natural cosmetics certification, which is a highly coveted German certification for natural cosmetics. It's safe to say that there is no cheating allowed.

BDIH in a nutshell.

Since 1996, the Federation of German Industries and Trading Firms (BDIH) have been working with leading producers of natural cosmetics, mostly in Europe, to develop comprehensive guidelines. Their standards are highly demanding and backed by an independent institute.