Welcome to Alima Pure

When Kate O'Brien started Alima Pure in 2004, she did not know that mineral makeup would grow from a cottage industry to a multi-billion dollar business in five years. She knew that her daughter was approaching the age at which Kate had promised she could wear makeup, and that the more she learned about ingredients commonly used in conventional cosmetics the more she did not like the idea of having her daughter putting toxins and irritants on her skin.

As an artist, Kate was expert at color and pigmentation. She set out to make a line of completely safe, 100% pure mineral pigment makeup so beautiful that her daughter would never miss or desire conventional cosmetics (and succeeded beyond her wildest dreams.)

Today, women in more than 45 countries wear Alima Pure. Many learn about Alima Pure Mineral Makeup from a friend, sister, daughter or even (like our first customer) their mother. We believe we have the best customers on earth and they have made us the fastest-growing brand of pure mineral makeup.