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I don’t think I’ve ever come across a nicer color selection of eye shadows and blushes. My favorite product, though, has to be your Color Balancing Powder in Pistachio. It works wonders on subduing and evening out the red areas around my nose and on my cheeks. — Trish

Welcome. We’re Glad You’re Here

At Alima Pure, we create our mineral makeup using only the purest cosmetic-grade mineral pigments. There are no additives, fillers or fragrances that can irritate your skin or clog your pores. In fact, the pigments we use are actually beneficial to your skin, offering sun protection and anti-inflammatory properties. So you can look your best and your skin can breathe.

What is Mineral Makeup?

Mineral makeup is composed of finely powdered, lab-purified mineral pigments, and nothing more. Pure, cosmetic grade ingredients are silky to the touch and provide beautiful, lasting coverage that will enhance and protect your complexion all day and well into the evening.

Our most popular products:

Satin Matte
Foundation


Goes on easy and feels like nothing at all, naturally. It evens out your skin tone, enhances your complexion and reduces the appearance of fine lines and pores.

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Luminous
Shimmer Blush


Pure, luscious and richly pigmented, Alima Pure's Luminous Shimmer Blush goes on sheer and blends beautifully for a healthy glow.

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Cruelty-free
brushes


Pure Taklon brushes to complement your natural mineral cosmetics. The synthetic bristles are hypoallergenic and safe for delicate complexions. The sturdy ferrules and natural wood handles are easy to use and built to last. These brushes let you dab and swirl and touch up in all the right places.

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How Do I Know What Foundation Color to Choose?

We offer a wide range of foundation shades. It may seem overwhelming in the beginning, but once you know your skin tone, choosing your mineral foundation will become much easier. We have a special page to guide you.

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How Can I Sample A Product?

Samples offer a fun, easy way to experiment, and assist you in selecting your perfect colors. Each sample jar contains enough product for several applications.

When you visit our product pages, you’ll find you have the option to select either a sample or full size of each cosmetic.

Do You Have Questions?

We're here to help. For quick questions, you may find the answers you need on our FAQ page or our Customer Care pages

Our makeup artist is delighted to assist you with selecting your perfect colors, and our customer care specialists are happy to help with everything else.

We look forward to hearing from you!

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