Alima Pure mineral blush is all about bringing your inner beauty to the surface. You don’t need much because our blushes are so richly pigmented. We carry two versions: Satin Matte Blush is completely matte, and Luminous Shimmer Blush has light to medium shimmer.

Here’s how to get started:

1. Pick up a bit of blush with a soft brush, and swirl the brush in the lid of your blush jar to evenly distribute the powder. You should see only a bit of powder on the bristles of the brush.

2. Apply your blush in a gentle arc from the apples of your cheeks (smile and you can’t miss them) outward and slightly up. It is best not to bring the color all the way to your hairline. Blend outward and slightly down for a natural effect.

3. Start with a light layer – you can always add more.

Try these tips for perfect mineral blush application:

• Pick a color that gives the skin a healthy glow and looks like your own natural flush. Warmer complexions will want a peachier shade; cooler skin tones may need a pinker base.
• Your face will look fuller with blush concentrated on the apples of your cheeks (carefully avoiding a clown look, of course). Conversely, your face will look narrower with blush angled out toward your temples (blend well at outer edges and slightly down to avoid a horizontal stripe).
• Stronger lipcolors call for more muted blushes, while more pronounced blush is better with subtle lip color. Too much of both can look a bit clownish.
• Paler skin tones are best with paler blush, and deeper skin tones with more pronounced color (you knew that).
• Coordinate your blush to your lip color – pink or red lips with pink blush, coral lips with apricot or peach blush, rose lips with rose cheeks and bronze lips with bronze cheeks
• If you find you have applied too much blush, or if you’d like a touch less shimmer, sweep a little of our finishing powder or foundation over the top to tone it down.
• Create a gorgeous gel blush by mixing a bit of your favorite Alima blush with a dab of aloe vera gel, or try using moisturizer for a cream blush.

Any questions? Ask the Artist. We love hearing from you.