Our Commitment

It’s not about what’s in our products, it’s about what’s not. 

We founded Alima based on the premise of minimal ingredients for maximum impact. A few simple, natural ingredients crafted in just the right way can give every woman the power to present her best self to the world with confidence. That’s beauty at its most beautiful.

As we conduct our business, we’re as committed to giving back as we are to the purity of ingredients. Because we believe it’s not how fast you grow, it’s how you grow. Here are the organizations that we proudly support.

B Corporation

Supporting a better way to help solve social and environmental problems through business comes naturally to us. As a proudly certified B Corporation we are dedicated to raising the bar for corporate responsibility. Together, B Corporations have created greater economic opportunity, strengthened local communities and worked to preserve the environment. We encourage you to explore and support all of the great products that have earned certification.

1% for the Planet

We’ve been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.

Carbonfund.org

We work hard in all of our operations to be as sustainable as possible. To counterbalance the impact we do make, we offset 100% of our corporate carbon emissions through contributions to carbonfund.org. In 2013 we're celebrating our 5th year of being carbon neutral.

Leaping Bunny

All of our cosmetics are cruelty-free, with certification from the Coalition for Consumer Information on Cosmetics (CCIC) Leaping Bunny program to prove it.

BDIH

Our products are certified natural through the venerable Federation of German Industries and Trading Firms (BDIH). BDIH takes the rigorous European Cosmetic Directive one step further by carefully evaluating the ingredients product seeking certification. BDIH was one of the first organizations to set standards for natural cosmetics, and we feel they are still one of the very best.

Better Business Bureau

Alima Pure is accredited by the Better Business Bureau and is proud to have an A+ rating. 

PETA (People for the Ethical Treatment of Animals)

While PETA can be a bit strident sometimes, we do share their passion for animals. Our products are cruelty-free, and all of our powder products, as well as our makeup brushes, are vegan. Although our Natural Definition Mascara and Lip Tint are not vegan, they are still cruelty-free.