Meet Emma: the newest shade of our Velvet Lipstick. A dreamy wearable cool rosy pink, we love this color blotted onto lips for a soft wash.
Made with a luxe blend of natural oils and waxes, it moisturizes and saturates your lips in rich, hydrating color, leaving a comfortable, semi-matte finish. Velvet Lipstick performs like a lipstick, but feels like a balm.
- Sea Buckthorn - Rich in Omega 7, it is deeply hydrating for smooth, rejuvenated lips.
- Avocado Oil - Naturally rich in amino acid proteins, Vitamin A, D, E, and potassium, avocado oil boosts elasticity for hydrated, healthy lips.
- Squalane - This hydration superstar acts as a natural barrier to keep lips soft and supple.
Shelf life: 36 months before opening. 12 months after opening.
Made in the USA.
Not tested on animals. Formulated without: gluten, fragrance, palm, canola, parabens, artificial preservatives, sulfates, carmine, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles.
NEW Emma - plummy, rosy pink
Odessa - bright, rosy pink
Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Bambusa Arundinacea (Bamboo) Stem Extract, Beeswax, Cocos Nucifera (Coconut) Oil, Silica, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Squalane, Sambucus Nigra (Elderberry) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol [+/- Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410)]
- skin tone
LOVE the shade, could be glossier, my only issue is the the tube it comes with. So As nice as the tube appears in weight and quality, theres definitely a design flaw there. Took the top of lipstick off and this happened a couple of time already. Don't usually have that problem with lipsticks.
Well, Alima has done it! They have created the perfect lip color (at least for my skin tone). I have am light skinned with a little bit of a yellow under tone and this is the perfect lip color. My shade in Alima’s powder is Warm 2 or 3 to give a better idea. This lipstick is also very pigmented and has enough moisture to where my lips do not feel dry. I will be purchasing time and time again!
Very nice lipstick. Nice and smooth, stays on for hours. I love the color.
Finally!!! The hunt for the perfect “MLBB” shade is over! I have light/medium skin with beige undertones and wear Alima Pure powder foundation in Beige 2 and concealer in “Suede.” The velvet lip in “Emma” is the perfect natural looking lip shade. It enhances my lips and makes them appear fuller. I over line my lips with this shade just a tad to make them look plump. The formula is weightless and feels like a soft cloud. It isn’t shiny and is very long wearing. Love to tap a little on my cheeks as well for the perfect flush of color on the go. Love it!!!!!