Free shipping on all U.S. orders

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our natural cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Alima Pure Staff Favorites

Alima Pure Staff Favorites

To celebrate week three of our month-long birthday celebration, we are giving you 15% off of every order. Use code CELEBRATE at checkout! If you need help deciding what to buy, we've asked our marketing team to share their current Alima Pure favorites.

Read more
A Birthday Message From Alima Pure

A Birthday Message From Alima Pure

We are thrilled and humbled to be celebrating 14 years in business. We use our birthday celebration a moment to gather as a team and talk about some of our most memorable volunteer experiences through the years.

Read more
From the Chair: Mini Blending Brush

From the Chair: Mini Blending Brush

As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift after you receive it? Well, we're glad you asked.

Read more
Continue shopping
Your Order

You have no items in your cart