The Essentials: Brow Kit




Putting your best brow forward is easy with our three expertly curated sets. One for you, one for me, one for your bestie.

Each set contains: a Natural Definition Brow Pencil in your choice of color, a Spoolie, and a Pencil Sharpener. Packaged in a branded gift box. $39 value.

Giving Back

We’re proud to be partnering with several organizations that support causes close to our hearts this holiday season.

With each Holiday Set purchased, Alima Pure will donate $5 to your choice of Wells Bring Hope, The Kula Project, or The Breast Cancer Prevention Partners. When you've finished shopping, you can choose the organization to whom you would like us to donate.

Not tested on animals. Vegan. Formulated without: gluten, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles.


Blonde - For light blonde to light brunette brows

Brunette - For medium to deep brunette brows

Raven - For deep brunette to black brows


Natural Definition Brow Pencil - Simmondsia Chinesis (Hydrogenated Jojoba) Oil, Caprylic/Capric Triglyceride, Limnanthes Alba (Meadowfoam) Seed Oil, Gossypium Herbaceum (Hydrogenated Cottonseed) Oil, Mangnifera Indica (Mango) Seed Oil, Mica, Euphorbia Cerifera (Candelilla) Cera, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Cera, Macadamia Ternifolia (Macadamia) Seed Oil, Tocopherol, Chamomilla Recutita (Chamomile) Flower Extract, Ascorbyl Palmitate [+/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide-Red), CI 77492 (Iron Oxide-Yellow), CI 77499 (Iron Oxide-Black)]. Contains nuts.

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