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Ingredient Spotlight: Liquid Silk Foundation and Cream Concealer
Application Tips for Liquid Silk Foundation and Cream Concealer

Application Tips for Liquid Silk Foundation and Cream Concealer

The great debate began when we first started testing Liquid Silk Foundation and Cream Concealer: what’s the best way to apply...

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Choosing a Foundation Formula for Your Skin

Choosing a Foundation Formula for Your Skin


Our new Liquid Silk Foundation and Cream Concealer both come in 10 shades that are perfectly paired together for easy matching

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Introducing Liquid Silk Foundation + Cream Concealer

Introducing Liquid Silk Foundation + Cream Concealer

Our first liquid formula is finally here! Liquid Silk Foundation is designed to give your skin a boost

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Bare Minimum: The Heatwave Day to Night Edit

Bare Minimum: The Heatwave Day to Night Edit

With the latest Portland heat wave, we’ve been attempting to savor summer as much possible while keeping our looks...
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Playlist: Like a Dream

Playlist: Like a Dream

With this latest August heat wave, we've been all about flowy, glowy, dreamy looks and sounds that pair with softly-incandescent...

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Your Guide to Glowing Skin

Your Guide to Glowing Skin

To help you tap into dewy summer skin, we’re sharing our four favorite products to get your glow on...

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A Birthday Message

A Birthday Message

This August, we’re celebrating Alima Pure’s 12th year in business. We’ve been looking through old Alima Pure images, packaging, and products...

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5 Reasons We Love Lip Tint

5 Reasons We Love Lip Tint

Our Lip Tints have a balmy formula with sheer, buildable color. They're made with natural oils and waxes, and...

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Get the Look: True Blue

Get the Look: True Blue

We love Sydney’s layers of bold blue at the eyes paired with fresh, natural skin and nude lips. Here’s what you’ll need to recreate her look...

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Playlist: Summer Jams

Playlist: Summer Jams

Our team is getting out of town for the 4th of July weekend and scattering all over the beautiful Northwest for a few days of sunshine and R&R. We’re off to the Oregon coast...

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Your 5-Piece Summer Travel Edit

Your 5-Piece Summer Travel Edit

Summer travel season is upon us, our team put our heads together to select the best products to keep in your carry-on. We...

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