REMINDER: Redeem Your Alima Pure Points by Oct. 15

Alas, all good things must come to an end, but that saying doesn’t make letting go any easier! At Alima Pure, we finally bid adieu to our Pure Points rewards program.

Please note the Alima Pure Points program was officially retired on December 31, 2012. Accrued points were originally set to expire on Sept. 30, 2013, but we are extending the deadline two additional weeks—all Pure Points will now expire at MIDNIGHT on Oct. 15. Redeem your points for limited edition fall exclusives, such as our Cloak & Dagger eyeshadow collection; new products, such as our Natural Definition Mascaraor any other Alima Pure mineral makeup favorites.

Current website customers with reward balances can simply log into “My Account” to view point balances and coupon codes. Don’t have an account with us yet? Don’t worry – we have created accounts for all customers with Pure Point balances using email addresses from our previous website. If you haven’t logged into your new account yet, enter your email as usual and click on “Forgot Your Password?” to reset your password and access your points.

Thankfully, as one thing ends, so begins another. We look forward to launching our new rewards program for our loyal customers and fans. Stay tuned for more exciting things to come! Follow us on Facebook, Twitter for Google+ or subscribe to our newsletter for announcements about news and offers from Alima Pure.

Clarissa Fong
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