For the Perfect Brows

Eyebrows may well be the most often overlooked area of the face when it comes to applying makeup. Maybe you feel as if your brows are already heavy enough, or don’t love the natural shape. But what women who skip brow makeup may not realize is that your brows provide a frame that can draw attention to the eye, and can even make them look larger.

If you are unhappy with the shape of your brows, pay to have them professionally shaped. For maintenance, you can either visit a professional regularly, or tweeze strays on your own, keeping the shape created by the professional, and only returning for a reshape occasionally.

To shape your own, use a pencil or brush handle to determine the ideal shape. Hold the pencil straight up from the side of your nose. Brows should begin where the pencil intersects your brow line. For the outer edge, angle the pencil so that it touches the outer edge of your lower nose, and the outer corner of your eye. Brows should extend to the pencil, but not beyond. To determine the best placement for your arch, look straight into the mirror. The highest place of your brow should be just above the outer edge of your iris. As you do this, you may notice that one brow needs a little more help than the other. Don’t get caught up in removing more hair, trying to make them perfectly even. As has often been said, your brows should be sisters, but not identical twins.

Now that that you are shaped, you may wonder, should I still fill in with color? Absolutely! Find a Satin Matte Eyeshadow or Eyeliner shade that comes close to the color of your natural brows. Many people like to go slightly lighter to avoid creating a harsh brow look. Here is a handy guide to the Alima Pure shades that work best for brows:

  • Ash Satin Matte Eyeshadow– platinum or pale grey brows
  • Auburn Satin Matte Eyeshadow – strawberry blond or pale red brows
  • Black Satin Matte Eyeliner – blackest brows
  • Blond Satin Matte Eyeshadow – most shades of blond brows
  • Cocoa Satin Matte Eyeshadow – red or reddish brown brows
  • Espresso Satin Matte Eyeliner – dark brown, nearly black brows
  • Java Satin Matte Eyeshadow – deep brown brows
  • Mahogany Satin Matte Eyeshadow – medium to deep brown brows with caramel tones
  • Raven Satin Matte Eyeshadow – medium to deep brown brows with a hint of red

To fill in your brows, use the shade of your choice, and our #33 Angle Liner Brush. Dip your brush into the powder, and tap it up and down in the lid to work the color into the bristles. Because there is more hair towards the inner part of the brow, begin at the arch, and start filling in the outer part first. Use short, feathery strokes to create a natural look, and pick up more color as needed. You can go slightly above the hair at the arch area, but be very subtle here. By focusing the color at the arch, which is the highest point, you create the optical illusion of larger eyes. Once you have completed this area, fill in the inner part of the brows, but just enough so that they match the outer corner--you don’t want to make this area appear heavier than the outer part.

To keep unruly brows tamed throughout the day, dip a brow comb or brush in a little hairspray or gel and lightly brush it over the entire brow area. Then add a touch of a highlighting shadow (we especially love Pearluster Eyeshadows in Prosecco or Champagne for this) just under the arch and blended down towards the rest of your shadow.

If you aren’t used to seeing your brows filled in, take a step back before you make a judgment on how you did. Just like looking at a bold lip color up close can be a bit startling, a filled in brow can seem like a bit much if you are examining it at close range. Step back from the mirror to a distance from which most people will see you.  This is how you will appear to others, and we are willing to bet they will think you look fabulous!

Alyson Hancock
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