Celebrate Hanami with Alima Pure

Walking around downtown Portland over the weekend, there they were--the first cherry blossoms of spring!  That makes it the perfect time to introduce our new collection for Spring 2013, the Hanami Collection.  Hanami translates to “flower viewing,” but in Japan, it most commonly refers to cherry blossom viewing.  Participating in Hanami can be anything from a stroll through a park to an elaborate evening picnic under lighted trees.  Although Hanami originated in Japan, cities around the world are creating their own Cherry Blossom or Hanami festivals.

Alima Pure’s Hanami collection is made up of four beautiful shimmer shadows that evoke the beautiful hues of cherry blossoms.

  • Shogetsu is a white blossom, our version is a sheer, sparkly off-white.
  • Ukon is a yellow blossom, our version is a yellow-golden pearl.
  • Kanzan have many pink petals, our version is a vibrant pink shimmer.
  • Yozakura means night viewing, our version is a steely grey sparked with silver shimmer.

To complete your Hanami look, we’re also introducing a Limited Edition Organic Nourishing Lipbalm in Sakura (a vibrant, cool-toned pink with shimmer), and are suggesting a Satin Matte Blush and a Satin Finishing Powder.

How to apply the Hanami Collection and Color Story:

Sweep Shogetsu under the browbone and down to the crease of the eye.  Apply Ukon or Kanzan to the lid, taking care to blend it well into the Shogetsu.  Add a touch of Yozakura to the outer corner of the eye and blend it lightly into the crease.  With a damp #33 Brush, line the upper lash-line with Yozakura.

Apply either Apple Blossom or Pink to the apples of the cheeks and blend up and back towards the temple.  With a #23 Brush, apply a sheer layer of Keiko or Ami, to match your skintone.  Apply Sakura to the lips.

The Hanami Collection and Sakura Organic Nourishing Lip Balm are available for a limited time only.

Alyson Hancock
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