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New for Summer! Itahake Brush

Introducing our brand new #8 Itahake Brush!  The ​I​tahake Brush originated in Japan centuries ago, and was used by Geishas to apply their traditional makeup. This sweet little brush is sleek and compact making it perfect for travel, on-the-go touch ups, and every day use.



The Itahake Brush is unique as it allows for a light, but precise application.  Most commonly used to contour and highlight the face, it will give you soft definition without harsh streaks. To contour with the Itahake, pick up a bit of Sombra Contour Powder with the bristles, tap off excess product, and apply to the hollow of your cheek and along the jawline.  Subtle application is key – use a light hand to create soft definition by holding the brush at the end of the handle with two fingers.

Though it’s flat shape and compact feather soft bristles ​make it a perfect contouring companion, it can truly be used with any of our face products. Try it out with any face powder such as Color Balancing Powder or Bronzer, and use for touch ups through out the day. You’re going to love this summer must-have!

Alima Pure

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