Velvet Lipstick
Rich Color. Clean Ingredients.
Beige 3
Antique Rose
Sand
Concealer
$15.00
Hanae
Mauna Loa
Bronzer
$24.00
Luna
Highlighter
$24.00
Alima Pure Natural Makeup - Welcome

Welcome

Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.

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Loose Mineral Blush

Loose Mineral Blush

Whether you choose Satin Matte for a natural flush, or you prefer a radiant glow from Luminous Shimmer you don’t need much because our mineral blush is so richly pigmented.

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Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

Unsure about undertones, shades, coverage, or how to apply? We got you.

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Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

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