20% off all Satin + Radiant
Finishing Powders
Reduce, Reuse,
Refill
4 pure ingredients + 45 shades =
Your Best Match Ever
Smooth + Prime
The name says it all
good for your skin, good for the environment
5 Star Favorites
Paying it forward
1% for the Planet
We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.
We're proud to be a
Certified B Corp
We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.
Let's plant a forest
of 1 million trees
We are making a commitment to contribute a million trees to our beautiful planet over the next five years and would love your help in doing so. At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible.
12 years of being
Carbon Free
Less mess, minimal waste. We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund.
A brighter future with
Sustainable Power
We like our power like we like our makeup: clean. We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.
We believe cruelty Free
Is the only way to be
We're proud to be Leaping Bunny Certified. We pledge to be free of animal testing at all stages of product development and production and participate in third party audits.
We've made it easy to
Shop the look
Our Best Sellers
Pure Favorites
"Portland, Oregon-based Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. Its ingredient transparency is incredibly refreshing — the brand keeps a glossary on its site of what it uses and why[.]"
"Alima Pure is the best choice if you’d prefer not to know you’re wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face. "
"Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. [...] you'll want to wear this lipstick every single day."
"The brand boasts a "less is more" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of Satin Matte Foundation, which happens to be their best-selling product."
"Meet the holy grail of powder foundations, which comes in 45 shades of clean, mineral coverage. To find your perfect shade, try their Find Your Match sampler set (which comes with a discount for your full-sized match). This pigmented, loose powder pick is so good it could convert even the most loyal liquid foundation-lovers."
Let's Plant a Forest Together
$10 = 1 Tree
We are making a commitment to contribute a million trees to our beautiful planet this year and would love your help in doing so. At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible.
