The Essentials Edit
We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products ...
Read more"Alima Pure is the best choice if you’d prefer not to know you’re wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face. "
"Portland, Oregon-based Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. [...] Alima Pure's Pressed Foundation is a favorite among the brand's fans, garnering rave reviews for both its formula — evening primrose and argan oils are the star ingredients — and its waste-reducing refillable compact."
"Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. [...] you'll want to wear this lipstick every single day."
"The brand boasts a "less is more" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product."
"If you’re on the hunt for a clean take on foundation, consider this best-selling loose powder formula from Alima Pure. The buildable, satin-matte powder, which comes in 45 shades, is made up of a total of four ingredients—mica, titanium dioxide, zinc oxide and iron oxides. Many reviewers note it’s especially nice for those with reactive or sensitive skin."
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Get the look
Paying it forward
1% for the Planet
We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.
We're proud to be a
Certified B Corp
We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.
Let's plant a forest
of 1 million trees
We are making a commitment to contribute a million trees to our beautiful planet over the next five years and would love your help in doing so. At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible.
12 years of being
Carbon Free
Less mess, minimal waste. We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund.
A brighter future with
Sustainable Power
We like our power like we like our makeup: clean. We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.
From the blog
From the Chair: Undertones
Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we a...
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