Velvet Lipstick
Rich Color. Clean Ingredients.
Beige 3
Pressed Foundation with Rosehip Antioxidant Complex
Cream Concealer
Antique Rose
Mauna Loa
Welcome To The Alima Pure Website


Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.

Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

Unsure about undertones, shades, coverage, or how to apply? We got you.

Read more
Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

Read more
Corresponding Shades

Corresponding Shades

We've made it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great match in one of our foundations, use these charts to find your best match in our other formulas...

Read more
Left Continue shopping
Your Order

You have no items in your cart