PURE INGREDIENTS
Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Our Best Sellers
Pure Favorites
We've made it easy to
Shop the look
Paying it forward
1% for the Planet
We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.
We're proud to be a
Certified B Corp
We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.
Let's plant a forest
of 1 million trees
We are making a commitment to contribute a million trees to our beautiful planet over the next five years and would love your help in doing so. At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible.
12 years of being
Carbon Free
Less mess, minimal waste. We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund.
A brighter future with
Sustainable Power
We like our power like we like our makeup: clean. We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.
We believe cruelty Free
Is the only way to be
We're proud to be Leaping Bunny Certified. We pledge to be free of animal testing at all stages of product development and production and participate in third party audits.
"Alima Pure is the best choice if you’d prefer not to know you’re wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face. "
"Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. [...] you'll want to wear this lipstick every single day."
"The brand boasts a "less is more" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product."
"Meet the holy grail of powder foundations, which comes in 45 shades of clean, mineral coverage. To find your perfect shade, try their Find Your Match sampler set (which comes with a discount for your full-sized match). This pigmented, loose powder pick is so good it could convert even the most loyal liquid foundation-lovers."
