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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Pre-Season Bronzing Tips

Pre-Season Bronzing Tips

Three brush and bronzer combos we recommend for a jumpstart on your luminous glow—no rays required.

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Alima Pure Staff Picks: Kara

Alima Pure Staff Picks: Kara

We chatted with Kara, our Social Media Manager and Marketing Coordinator. Here’s a list of what’s currently occupying Kara’s thoughts, including her Alima Pure essentials.

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Spring Cleaning: Brush Care

Spring Cleaning: Brush Care

Enter our brushes. With the right care, they are crafted to last for years. We recommend dampening the bristles with warm water and lathering gently with mild soap or shampoo.

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