News Releases
Alima Pure Rebrands Mineral Cosmetics Line in Preparation for Wholesale Distribution
August 26, 2008
PORTLAND, Ore.–(BUSINESS WIRE)–Alima Pure™, formerly Alima Cosmetics, is ready for its close-up. The mineral cosmetic company is unveiling a new brand, packaging and Web site to prepare for the launch of U.S. wholesale and international distribution.
“After four years of creating products to help women feel their best, it was time to freshen up our own look,” said Kate O’Brien, Alima Pure founder. “Now we’re ready to take our line to the next level with a wholesale program in the states and distribution in Europe and Asia.”
Online orders from 40 countries and all 50 states have grown 125 percent in the last year, prompting the company to upgrade packaging, add UPC codes and extend its line of more than 250 Alima Pure products in preparation for retail distribution. Custom designed, branded merchandising displays with a 44-product capacity are also available for specialty boutiques and spas carrying the collection. Information on domestic wholesale opportunities available at www.alimapure.com/wholesale/.
The Alima Pure mineral makeup line includes:
Satin Matte Foundation in more than 60 shades, the broadest spectrum of natural mineral foundation available
- Satin Finishing Powder
- Balancing Primer Powder
- Blush in Luminous Shimmer and Satin Matte finishes
- Bronzer in a soft, matte finish
- Eyeshadow in Luminous Shimmer, Pearluster and Satin Matte finishes
- Eyeliner in Luminous Shimmer and Satin Matte finishes
- Luminous Shimmer Powder
- Color Balancing Powder
- Concealer
- Cruelty-free Application Brushes
Minerals Get a Makeover
An award-winning new look from Portland, Ore.-based Sandstrom Partners reflects the soft beauty of the brand with a modern aesthetic and whimsical detail. Artist Amy Ruppel created delicate illustrations and a charming bird logo which decorate custom jars, recycled paper boxes, and the newly designed e-commerce site at www.alimapure.com.
“Our strategy is to break through the crowded marketplace with a charming design that communicates the essence of our brand, beautiful and natural, in a modern way,” said O’Brien.
The new Alima Pure packaging also carries the European BDIH “Certified Cosmetics Seal,” a guarantee of the products’ safety and environmentally-friendly ingredients.
About Alima Pure™
Alima Pure began in Portland, Oregon in 2004 from a love of dazzling colors and the better-for-you qualities of natural mineral cosmetics. The Alima Pure line is created with luxurious pigments that provide subtle reflective properties, sun protection, anti-inflammatory benefits and beautiful, natural color. Alima Pure products carry the BDIH “Certified Natural Cosmetics” seal, are entirely additive- and allergen-free, and are safe for even the most sensitive skin. Company information and products available at www.alimapure.com.
contact:
Maxwell PR
Erica Erland, 503-231-3086
erica@maxwellpr.com
Alima Brand Makeup to Carry Prestigious “Certified Natural Cosmetics” Seal
May 24, 2007
PORTLAND, Ore. — One of the strictest standards organizations in the world has recognized Alima Cosmetics for the purity and safety of its ingredients, giving the company approval to add the prestigious BDIH “Certified Natural Cosmetics Seal” to its line of 240 mineral makeup products. The seal is a well recognized indicator of authentically natural cosmetics in Europe and increases opportunities for international expansion.
Alima is the second American company to earn the “Certified Natural Cosmetics” seal, which it sought as an extension of its values, including a commitment to pure, natural, cruelty-free and environmentally friendly products. The BDIH seal ensures that certified products contain only the purest, safest natural ingredients and are produced and packaged in an environmentally and socially responsible manner.
“In the U.S., neither the Food and Drug Administration nor the beauty industry has agreed upon a definition for the term ‘natural,’ so companies can use it to mean anything – or nothing,” said Kate O’Brien, founder of Alima Cosmetics. “For this reason, it made sense for us to seek European certification of Alima products. The BDIH seal is an easy way for consumers to know that the products they’re using are safe and meet a strict set of natural ingredient guidelines.”
Established in 1996 by the Federation of German Industries and Trading Firms, the BDIH (http://www.kontrollierte-naturkosmetik.de/en/index.htm) certifies pharmaceuticals, health care goods, dietary supplements and personal hygiene products across the European Union. The rigorous BDIH guidelines go beyond the European Union Cosmetics Directive, which has currently banned more than 1000 chemicals considered unsafe for the use in cosmetics. In contrast, the FDA has banned 10.
“The cosmetics industry is on the verge of a major shift as consumers become increasingly aware of the unnecessary chemicals, additives and allergens in traditional makeup and even many ‘natural’ or ‘mineral’ cosmetics,” said O’Brien. “We sourced special European-grade ingredients that are naturally gorgeous, feel silky and luxurious on the skin and are extremely pure. We didn’t have to change a thing about our beautiful products to earn BDIH certification and assure our customers we’re living up to the highest standard.”
To reflect the BDIH certification, Alima Cosmetics will introduce a brand redesign and new packaging featuring the “Certified Natural Cosmetics” seal in the fall of 2007. BDIH certified products, available at www.alimacosmetics.com, will be sold in current packaging through the summer.
About Alima Cosmetics
Alima Cosmetics, Inc., began in Portland, Ore. in 2004 and today ships to all 50 states and internationally to more than 25 countries. The Alima Cosmetics product line is created with luxurious mineral pigments that provide subtle reflective properties, sun protection, anti-inflammatory benefits and beautiful, natural color. Alima brand products are available online at www.alimacosmetics.com, are entirely additive- and allergen-free and safe for even the most sensitive skin.
contact:
Maxwell PR
Erica Erland, 503-231-3086
erica@maxwellpr.com