For most of us, choosing colors brings mixed emotions whether we're picking out paint, a flower arrangement or makeup. There is the fear of picking the wrong color and living with the result. There is the excitement of knowing that the right color can bring a little delight every time we see it.

Alima Pure wants to bring the joy without any of the fear, which is why we offer more colors than any other major mineral makeup brand and make all our mineral makeup available in highly affordable sample sizes.

Still, you probably want to narrow down your search for the perfect foundation from 60 to 3-5 and we are here to help. The easiest way to begin is to find your mineral foundation shade using our handy guide.

If finding a foundation that truly matches is - as one customer put it - the holy grail of buying makeup it can also be daunting to find a blush that looks like it comes from within and a bronzer that adds a little sunless tanning. Need help? We've got some great tips for choosing mineral bronzers and blushes.

Eye color should be fun. With hundreds of hues, some barely there and others sparkling brightly - the combinations and looks are endless. Our first rule of eye color is there are no rules, but if you want to brush up on which shades complement which eye colors we're delighted to help.

Our research (okay - it's not really scientific) shows the more you sample and play the more you learn and enjoy. We hope you'll order at least one color you never thought you would. You might surprise yourself.