Cruelty-free
We are a cruelty-free company.
At Alima Pure™ we never test our products on animals. And neither do our suppliers.
The truth is there’s no need, because we use pure cosmetic grade mineral pigments that are safe and gentle. It’s that simple. And you have our word on it.
Even our brushes are kind and gentle.
They’re made with 100% Taklon fiber, which is hypoallergenic. If you’re an allergy sufferer, our brushes may just be the ones for you. They’re gentle on your skin, and with proper care they’ll last a long time.
Alima Pure is a member of PETA – People for the Ethical Treatment of Animals