We are a cruelty-free company.

At Alima Pure™, we never test our products on animals, and neither do our suppliers. The truth is, there’s no need, because we use pure cosmetic-grade mineral pigments that are safe and gentle. It’s that simple. And you have our word on it.

Even our brushes are kind and gentle.

They’re made with 100% Taklon fiber, which is hypoallergenic. If you’re an allergy sufferer, our brushes may just be the ones for you. They’re gentle on your skin, and with proper care they’ll last a long time.

Alima Pure is a member of PETA – People for the Ethical Treatment of Animals and The Coalition for Consumer Information on Cosmetics