Le Bon Marché, in Paris, is considered by many aficionados to be the most exclusive department store in the world. The store is stunningly gorgeous, and they carry some of the loveliest merchandise you can find anywhere. And now, it's even a little more beautiful, at least in our humble opinion. Alima Pure is available at Le Bon Marché! We stopped in on our recent trip, and were delighted to see our lovely little jars in such a sophisticated setting.
You'll find the Alima Pure corner in the natural cosmetics department. So on your next trip to Paris, between fabulous meals and sightseeing, stop by Le Bon Marché and get yourself a little something that you know you'll use!
We get this question quite often, and the answer may surprise you. Mineral makeup is not organic but 'inorganic'. Being of mineral origin, it is inert, and doesn't breakdown the way, say, flower petals do. Because it's inert, mineral makeup don't require preservatives to stay fresh, and it has great longevity.
How do some mineral cosmetics manage to call themselves organic? They add a little organic something - corn starch, lavender oil, or plant extracts, for example. Just a little bit, and they can claim to be 'organic minerals', however non-sensical that may sound to a chemist. And with that they need preservatives, because they are no longer inert.
We prefer to keep it simple. Pure minerals, and nothing more. It's really all you need.
What would you say if we told you we found the perfect clear natural nail polish? What if it pampered your cuticles, strengthened your nails, never required harsh chemical removers, and never chipped?
We didn't believe it at first, either. But after a week of use, Unpetroleum Jelly has won our hearts. Smooth it on your nails a couple of times each day, and you won't believe the transformation. Rub it into your cuticles and they will become soft and well behaved. Each additional application seems to make nails stronger and more lustrous. Okay, maybe it's not quite as shiny as polish, but we think it's infinitely better. You only need a tiny bit at a time, so a tube will last forever. It's great for keeping feet soft, too.
If passed, the law would require small cosmetics companies to pay thousands of dollars a year in registration fees and comply with burdensome paperwork that would serve only to put them out of business.
Alima Pure supports reasonable laws that protect consumers and regulate cosmetic chemical safety. But when the compliance hoops become too burdensome nobody benefits except the big brand cosmetics companies with their crack legal teams and vast resources. Let's not throw the baby out with the bath water.
We were not a little dismayed to discover that The Environmental Working Group (EWG) has reclassified it's titanium dioxide safety rating from 1 to 6. It appears that EWG in the process of reassessing all mineral cosmetics containing this particular ingredient, so it's only a matter of time before most of the cosmetics which had a '1' (low hazard) rating will have a '3' (medium hazard) rating.
After discussions with EWG, we discovered that the reclassification is related to their mistaken belief that nano-sized titanium dioxide particles, which are often used in sunscreens because of their transparency, are a component of mineral cosmetics. We would like to go out on a limb and say that it is very unlikely that any mineral cosmetics manufacturer, not just Alima Pure, uses nano-sized titanium dioxide and zinc oxide for precisely this reason: nano-sized particles are so tiny that they are nearly transparent. Transparency is great in sunscreen, but totally useless in, say, foundation, where coverage is the point.
We've been in contact with EWG about correcting their records. Meanwhile, Alima Pure is committed to bringing you the very safest, purest cosmetics available, and we are following this issue carefully. As you know, all of our products are compliant with the European Union Cosmetics Directive and the strict standards of the BDIH. For our part, we intend to err on the side of caution in our formulations. We'll certainly keep you posted as this issue unfolds, and please let us know if you have any questions.
We're delighted to have you join the conversation about natural beauty, healthy living, cosmetic safety, and whatever cool, fun topics happen to strike our fancy. We'll be testing skincare products, doing mineral makeup makeovers, chatting with practitioners and cosmetic chemists about the latest, greatest (and not so great) developments in the field, and even submitting ourselves to strenuous spa evaluations. We're passionate about green beauty, and look forward to your thoughts and ideas on the topic. Pour yourself a cup of tea, and make yourself at home. We look forward to hearing from you!