...but the Sneak Peek is here now!
We have been working on a new lip balm formula for some time now. We outgrew our previous production method quite a while ago, but we didn't want to unveil our new formula until we had a beautiful product in beautiful packaging to offer to our customers. Eureka! I think we've got it!
Our new lip balm is rich in anti-oxidants like Pomegranate Seed and White Tea extracts, and includes Peppermint Oil for a nice pick-me-up. All of the ingredients except the mineral pigments are organic, and everyone who has tried them has raved about the new formula. Our beautiful new slim tubes are easier to apply, and so much more elegant in your makeup bag. We think you'll find them a nice upgrade on all counts.
To get your Sneak Peek of this great new lip balm just place an order over $10 (before shipping) between March 31 and April 3 (offer good while supplies last) and we'll send you a lab sample of the new lip balm in Natural (untinted). These samples are not the final formula, which will be slightly less minty and soft, but the adjustments will be minor. We hope you love the new formula!
Kate and I have been back from Tokyo for a couple of weeks now, but I am still constantly thinking back to what an amazing and beautiful city we were lucky enough to visit!
The purpose of our visit was to meet with our Japanese distributor and the management team of the store (Cosme Kitchen) that carries Alima Pure. Along the way, however, we were treated to gorgeous views, fabulous food and the most gracious hosts we could imagine. Although we knew that Tokyo is a huge city, we didn't fully grasp the size until we were in it. But more amazing than the size was the cleanliness. And we were lucky, the weather was clear and cold, so walking around was a pleasure.
Our first full day was our busiest, we went to the Cosme Kitchen headquarters for a meeting and lunch. Afterwards, we were interviewed by Miho Mochizuki, a Senior Editor with WWD Beauty Japan. Then we headed out into the Tokyo evening to visit two of Cosme Kitchen's shops. At the second one, a wonderful Alima Pure customer was purchasing some foundation and shadows, so I got to do a little mini-makeover. Thank goodness for our wonderful translators, Megumi and Yuki!
Speaking of which, we were fortunate to have some of the most wonderful "guides" in all of Tokyo! Employees of our distributor guided us through taxi-cabs, train stations, department stores and museums, helping us to overcome the language barrier. Tomoko, Megumi, Yuki and Keisuke were gracious and fun, we wanted to bring all of them home with us! A highlight was the amazing dinner that Keisuke ordered for us at a traditional Japanese Sushi restaurant. It was definitely the best sushi either of us have ever eaten, and also among the top five meals ever. The sake was also very good!
We have always had a fondness for our Japanese customers, they send us the sweetest, most polite emails, and they definitely appreciate the Alima Pure aesthetic. Now we have a better understanding of them, and are looking forward learning even more as we go forward. Here are just a couple of things we loved:
The very unsurprising result of our trip...we absolutely can not wait to go back to Tokyo!