New Nourishing Lipbalm is coming...

Posted on March 31, 2011 by terresa | 0 Comments

[caption id="attachment_2805" align="alignnone" width="218" caption="The new Alima Pure Nourishing Lip Balm"][/caption]

...but the Sneak Peek is here now!

We have been working on a new lip balm formula for some time now. We outgrew our previous production method quite a while ago, but we didn't want to unveil our new formula until we had a beautiful product in beautiful packaging to offer to our customers. Eureka! I think we've got it!

Our new lip balm is rich in anti-oxidants like Pomegranate Seed and White Tea extracts, and includes Peppermint Oil for a nice pick-me-up.  All of the ingredients except the mineral pigments are organic, and everyone who has tried them has raved about the new formula.  Our beautiful new slim tubes are easier to apply, and so much more elegant in your makeup bag.  We think you'll find them a nice upgrade on all counts.

To get your Sneak Peek of this great new lip balm just place an order over $10 (before shipping) between March 31 and April 3 (offer good while supplies last) and we'll send you a lab sample of the new lip balm in Natural (untinted).  These samples are not the final formula, which will be slightly less minty and soft, but the adjustments will be minor.  We hope you love the new formula!

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Posted in General, mineral cosmetics, mineral lip balm, natural lipbalm

Japan Earthquake Response

Posted on March 15, 2011 by terresa | 2 Comments

When we think of beauty, we think of Japan.

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Posted in Alima News and Info, Alima Pure, General

Alima Pure in Tokyo

Posted on March 02, 2011 by terresa | 0 Comments

Kate and I have been back from Tokyo for a couple of weeks now, but I am still constantly thinking back to what an amazing and beautiful city we were lucky enough to visit!

The purpose of our visit was to meet with our Japanese distributor and the management team of the store (Cosme Kitchen) that carries Alima Pure. Along the way, however, we were treated to gorgeous views, fabulous food and the most gracious hosts we could imagine. Although we knew that Tokyo is a huge city, we didn't fully grasp the size until we were in it. But more amazing than the size was the cleanliness. And we were lucky, the weather was clear and cold, so walking around was a pleasure.

Our first full day was our busiest, we went to the Cosme Kitchen headquarters for a meeting and lunch. Afterwards, we were interviewed by Miho Mochizuki, a Senior Editor with WWD Beauty Japan. Then we headed out into the Tokyo evening to visit two of Cosme Kitchen's shops. At the second one, a wonderful Alima Pure customer was purchasing some foundation and shadows, so I got to do a little mini-makeover. Thank goodness for our wonderful translators, Megumi and Yuki!

[caption id="attachment_2759" align="aligncenter" width="300" caption="Alima Pure in Cosme Kitchen, Tokyo."][/caption]

[caption id="attachment_2761" align="aligncenter" width="300" caption="The Alima Pure display in one of the Cosme Kitchen stores."][/caption]

Speaking of which, we were fortunate to have some of the most wonderful "guides" in all of Tokyo! Employees of our distributor guided us through taxi-cabs, train stations, department stores and museums, helping us to overcome the language barrier. Tomoko, Megumi, Yuki and Keisuke were gracious and fun, we wanted to bring all of them home with us! A highlight was the amazing dinner that Keisuke ordered for us at a traditional Japanese Sushi restaurant. It was definitely the best sushi either of us have ever eaten, and also among the top five meals ever. The sake was also very good!

We have always had a fondness for our Japanese customers, they send us the sweetest, most polite emails, and they definitely appreciate the Alima Pure aesthetic. Now we have a better understanding of them, and are looking forward learning even more as we go forward. Here are just a couple of things we loved:

[caption id="attachment_2763" align="aligncenter" width="225" caption="In the garden at the Nezu museum."]
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[caption id="attachment_2766" align="aligncenter" width="300" caption="Art can be found in surprising places"][/caption]

The very unsurprising result of our trip...we absolutely can not wait to go back to Tokyo!

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Posted in Alima Pure in Japan, Alima Pure news, General

Alima Pure Profile: White Rabbit Beauty

Posted on January 04, 2011 by kate | 2 Comments

We're delighted to introduce Jean Knight from White Rabbit Beauty, one of Alima Pure's Online retail partners. White Rabbit Beauty carries a full line of natural cosmetics and skin care products, and is based in lovely Half Moon Bay, California.

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Posted in Alima News and Info, Alima Pure Profiles, mineral makeup

Ring in the New Year with New Colors!

Posted on December 30, 2010 by terresa | 4 Comments

We've just put dozens of our most beautiful shadows and liners on sale for the super-low price of $5.50 each. We've got hues that glow, cheer, shimmy, simmer, brighten, tame, deepen and surprise.

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Posted in Alima News and Info, mineral makeup tips, natural makeup

My favorite discoveries of 2010

Posted on December 30, 2010 by terresa | 1 Comment

This morning as I was getting ready for work and gathering my "must have" things, I realized that I found several things this past year that I have to wonder how I lived without! Of course, that is stretching it a bit, but really, I have found a handful of items that are good enough to share.

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Posted in Alima News and Info, Alima Pure, makeup artists

Alima Pure Holiday Glam Collection

Posted on December 08, 2010 by kate | 0 Comments

Need a last-minute treat for a teacher, hostess or perhaps just for a little something extra for someone special? Alima Pure's Holiday Glam Collection to the rescue! This adorable little brown pillow-box comes tied with a lovely ribbon, ready for you to attach a tag and give

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Posted in Alima News and Info, mineral makeup, mineral makeup gift collections

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