Alima Pure Profile: Sally Duvall

Posted on April 06, 2011 by Alyson Hancock | 0 Comments

About Sally Duvall

+ Former assistant to celebrity makeup artist Kevyn Aucoin

+ Named one of NYC’s top transformers’ 2004 Allure Magazine

+ Name one of NYC’s best wedding makeup artists by New York Magazine, 2005-2010

Having been kicked out of her fourth grade class for wearing Madonna red lipstick, Sally knew early on makeup was her thing.  She moved to NYC from Canada at age 17 to pursue her big city dreams.  Sally is happy to admit that she now never wears red lipstick.

What inspired you to start your business?

I love beauty products, obviously being a makeup artist sort of naturally lends itself to trying every product on the market. But three years ago I personally had a bad reaction to some dermatologist recommended products. I never thought my skin was particularly sensitive so I looked into the ingredients and after I researched some of them I had a very eye opening moment. I stumbled onto the Campaign for Safe Cosmetics website and was hooked. I now use only organic or as natural as possible skin care/makeup/body lotions and shampoos.

It is shocking how little the cosmetics industry is regulated and how much garbage goes into commercial beauty products. But what's more shocking is how many women are uninformed about what they're putting on their bodies.

How do you define beauty?
I define beauty as simplicity. I like simple, clean, glowing skin. A touch of shimmer here or there, a pretty pink lip and cheek.

What do people love about your boutique?
I think people appreciate the uncluttered atmosphere and the simple lines. I tried to design a space that was open and clean.

What are the other 'don't miss' gems in your neighborhood?
Emma's Brick Oven Pizza across the street - they claim to use NYC water so the pizza is pretty amazing.

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New Nourishing Lipbalm is coming...

Posted on March 31, 2011 by Alyson Hancock | 0 Comments

We have been working on a new lip balm formula for some time now. We outgrew our previous production method quite a while ago, but we didn't want to unveil our new formula until we had a beautiful product in beautiful packaging to offer to our customers. Eureka! I think we've got it!

Our new lip balm is rich in anti-oxidants like Pomegranate Seed and White Tea extracts, and includes Peppermint Oil for a nice pick-me-up.  All of the ingredients except the mineral pigments are organic, and everyone who has tried them has raved about the new formula.  Our beautiful new slim tubes are easier to apply, and so much more elegant in your makeup bag.  We think you'll find them a nice upgrade on all counts.

To get your Sneak Peek of this great new lip balm just place an order over $10 (before shipping) between March 31 and April 3 (offer good while supplies last) and we'll send you a lab sample of the new lip balm in Natural (untinted).  These samples are not the final formula, which will be slightly less minty and soft, but the adjustments will be minor.  We hope you love the new formula!

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Japan Earthquake Response

Posted on March 15, 2011 by Alyson Hancock | 2 Comments

When we think of beauty, we think of Japan.

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Alima Pure in Tokyo

Posted on March 02, 2011 by Alyson Hancock | 0 Comments

Kate and I have been back from Tokyo for a couple of weeks now, but I am still constantly thinking back to what an amazing and beautiful city we were lucky enough to visit!

The purpose of our visit was to meet with our Japanese distributor and the management team of the store (Cosme Kitchen) that carries Alima Pure. Along the way, however, we were treated to gorgeous views, fabulous food and the most gracious hosts we could imagine. Although we knew that Tokyo is a huge city, we didn't fully grasp the size until we were in it. But more amazing than the size was the cleanliness. And we were lucky, the weather was clear and cold, so walking around was a pleasure.

Our first full day was our busiest, we went to the Cosme Kitchen headquarters for a meeting and lunch. Afterwards, we were interviewed by Miho Mochizuki, a Senior Editor with WWD Beauty Japan. Then we headed out into the Tokyo evening to visit two of Cosme Kitchen's shops. At the second one, a wonderful Alima Pure customer was purchasing some foundation and shadows, so I got to do a little mini-makeover. Thank goodness for our wonderful translators, Megumi and Yuki!

Speaking of which, we were fortunate to have some of the most wonderful "guides" in all of Tokyo! Employees of our distributor guided us through taxi-cabs, train stations, department stores and museums, helping us to overcome the language barrier. Tomoko, Megumi, Yuki and Keisuke were gracious and fun, we wanted to bring all of them home with us! A highlight was the amazing dinner that Keisuke ordered for us at a traditional Japanese Sushi restaurant. It was definitely the best sushi either of us have ever eaten, and also among the top five meals ever. The sake was also very good!

We have always had a fondness for our Japanese customers, they send us the sweetest, most polite emails, and they definitely appreciate the Alima Pure aesthetic. Now we have a better understanding of them, and are looking forward learning even more as we go forward. 


The very unsurprising result of our trip...we absolutely can not wait to go back to Tokyo!

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Alima Pure Profile: White Rabbit Beauty

Posted on January 04, 2011 by Alyson Hancock | 2 Comments

We're delighted to introduce Jean Knight from White Rabbit Beauty, one of Alima Pure's Online retail partners. White Rabbit Beauty carries a full line of natural cosmetics and skin care products, and is based in lovely Half Moon Bay, California.

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Ring in the New Year with New Colors!

Posted on December 30, 2010 by Alyson Hancock | 4 Comments

We've just put dozens of our most beautiful shadows and liners on sale for the super-low price of $5.50 each. We've got hues that glow, cheer, shimmy, simmer, brighten, tame, deepen and surprise.

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My favorite discoveries of 2010

Posted on December 30, 2010 by Alyson Hancock | 1 Comment

This morning as I was getting ready for work and gathering my "must have" things, I realized that I found several things this past year that I have to wonder how I lived without! Of course, that is stretching it a bit, but really, I have found a handful of items that are good enough to share.

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