The Right Tool for the Job: #7 Half Moon Brush

Posted on March 28, 2012 by terresa | 0 Comments

Have you looked at the photo of the adorable #7 Half Moon Brush and thought, "That brush is so cute, but what would I do with it?" Wonder no more, the #7 has many uses!

When you look at the front or back of the brush, you'll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep.  This makes the brush a perfect tool for applying any product all over your face.  The taper of the bristles makes following the contours of your face as easy as can be!

Primer Powders

Honestly, this is why we created the brush in the first place.  When we use either Color Balancing Powder or Balancing Primer Powder, we like to have a dedicated brush for just those products, rather than going back and forth between foundation and primer with the same brush.  We made sure the bristles had that wonderful taper because we envisioned using this brush around the nose and cheeks.

Satin Matte Foundation

While not quite the perfect foundation tool that the #25 brush is, the #7 performs admirably in a pinch.  And by pinch, we mean for a mid-day touch up or even on overnight trips.  We've had occasion to use #7 in both situations recently, and it passed both tests with flying colors.

Satin Finishing Powder

Here's another case where we love having a non-foundation brush to apply a different product.  The surface of the brush is large, but the powder is light and sheer, so you never need to worry about applying too much, and the #7 is so handy for blending the powder out to all the parts of your face.

Luminous Shimmer Powder

If you hate mixing your matte and shimmer products on the same brush, this is a handy one to keep just for Luminous Shimmer Powder.  The taper makes it a breeze to sweep across the cheekbones, but the width of the bristles makes it fast and easy to apply shimmer powder to the legs or décolletage.

Bronzer

Of course you'd need to be sure you've worked the bronzer well into the bristles, but once you have, it works like a charm along the cheekbones, jawline and even bridge of the nose.

Aren't you wondering how you lived without this handy and adorable little brush?  And don't forget, it has the same super-soft, animal-free bristles of all of Alima Pure's brushes!

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #37 Brush

Posted on March 19, 2012 by terresa | 0 Comments

The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that "is she wearing shadow, or are her lids naturally that contoured and shimmery?" look.  The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream.  But the #37 has several other skills that you may not have known about.

If you want a very subtly defined crease, this brush is perfect for the job.  Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush--blending and contouring in one step!

Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn't present your lids at their best?  Use the #37!  Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.

Under-eye concealer a challenge?  If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don't end up with a reverse raccoon effect.  Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area.  After applying foundation, use a bit of foundation on the same brush to blend up into the concealer.  Voila!

 

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #39 Large Shadow Brush

Posted on March 13, 2012 by terresa | 0 Comments

#39 in use"If I can only afford to buy one shadow brush, which one should I get?"

We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush."  If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.

For all-over color, the #39 is perfect.  Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly.  Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid.  To blend out the crease, flip it back to use the broader dimension.  Add some liner and you are set to go!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, Deal of the week, General, taklon brushes, Tips & Tricks, Vegan Brushes

The Right Tool for the Job: #25 Foundation Brush

Posted on March 07, 2012 by terresa | 0 Comments

When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.

In fact, we were fairly picky about it.
Brush 25
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.


So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:

  • There is never any doubt at all that our brushes are 100% cruelty-free. Most animal hair brushes claim to be cruelty-free, and they probably are; but when you don't use animal hair, there is absolutely no doubt!
  • Taklon is hypo-allergenic, meaning those with animal allergies or sensitive skin have nothing to worry about with this brush.  People with animal allergies can experience itching when they switch from conventional cosmetics to minerals, which they usually attribute to the minerals.  In our experience though, the itching is caused by prolonged (compared to a swipe of blush or shadow) contact between the skin and an animal hair brush.  Switching to our taklon-bristled brushes has made all the difference for our customers with sensitive skin.

Its shape also makes the #25 effective.  At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess.  The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush.  Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.

So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle.  Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.

To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes.  Add more layers if you desire more coverage.

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, mineral makeup, mineral makeup tips, sensitive skin, taklon brushes, Tools, Vegan Brushes

Which bronzed look are YOU going for?

Posted on February 22, 2012 by terresa | 0 Comments

Bronzed?Alima Pure's Bronzed glow

Bronzing your skin when you are at your February-palest can be tricky territory--you don't want to end up like the woman on the left! But with Alima Pure's mineral Bronzer, you never need to worry about being orange or obvious, and can count on a natural, healthy bronzed glow like the woman on the right.

With five shades that work for skin ranging from über-light to delightfully deep, Alima Pure has a bronzer that will work for you. If you are on the lightest end of the spectrum, Maracaibo is the bronzer of your dreams...the first bronzer that won't make you look orange or dirty, with just enough color to give you a healthy glow. For those with skin from light to medium, Mauna Loa is the matte option, or Belize for a touch more sun and a hint of shimmer. And for deeper skin tones, Trinidad is the matte choice, while Seychelles adds a touch of sparkle.

Keep your bronzer looking natural by applying it with our #23 Kitten Brush.  Dust the bronzer on the places that the sun touches first; the cheekbones, bridge of the nose, forehead, even the decolletage.  To make it more authentic, add a bit of a Satin Matte Blush in a brighter shade (for your complexion) on the apples of the cheeks.

Alima Pure Bronzers are 20% off until February 27 at 2pm PST.  Stock up now to keep your look naturally bronzed through spring and summer!

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Posted in Alima Pure, Bronzer, bronzers, cold weather skin care, cruelty free brushes, Deal of the week, General, mineral bronzer, mineral makeup, natural beauty, natural cosmetics, natural makeup, taklon brushes, Tips & Tricks

The Right Tool for the Job: #15 Flat Top Brush

Posted on February 16, 2012 by terresa | 0 Comments

#15 Flat Top BrushAre you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.

No doubt about it, the #25 Foundation Brush is a tool to be reckoned with.  As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!


The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge.   Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation.  The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish.  And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.

But #15's talents aren't limited to foundation application.   For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red.  And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.

To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles.  Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.

Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, brush, cruelty free brushes, Deal of the week, flat top brush, General, makeup brush, mineral makeup, sensitive skin, taklon brushes, Tips & Tricks, Tools

The Right Tool for the Job: #3 Concealer Brush

Posted on January 13, 2012 by terresa | 0 Comments

#3 Brush in action Designed for concealing larger areas (rather than tiny blemishes), the Alima Pure #3 Concealer brush is shaped much like a brush that you would use to apply liquid foundation, but it is about 1/2 the size of those brushes. This style of brush distributes a heavier layer of foundation than our #25 Foundation Brush, so if you just need extra coverage, you can use your regular foundation with this brush. It also works with our Concealer if you need very opaque coverage.

The tapered bristles and compact size make this brush perfect for the areas where we generally need a little more help; the inner corners of the eyes, under eyes, around the nose and the edges of the lips. Just a dip in the foundation jar and the difference in coverage in these areas can be amazing!

If you wear the Color Balancing Powder, particularly in Pistachio, the #3 Brush can also give a more opaque layer of this to tone down redness under your foundation. And if you like to wear foundation or just a matte base shadow on your lids before you do your eyes, the brush is perfect for eyes as well. Once you own it, you'll wonder how you got along without this multi-tasking tool!

The #3 Concealer Brush is specially priced until January 16 at only $10, marked down from the regular price of $16. If you haven't yet invested in this handy brush, you will definitely want to take advantage of this special price!

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, Deal of the week, General, mineral makeup, taklon brushes, Tools, Vegan Brushes

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