Have you looked at the photo of the adorable #7 Half Moon Brush and thought, "That brush is so cute, but what would I do with it?" Wonder no more, the #7 has many uses!
When you look at the front or back of the brush, you'll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep. This makes the brush a perfect tool for applying any product all over your face. The taper of the bristles makes following the contours of your face as easy as can be!
Honestly, this is why we created the brush in the first place. When we use either Color Balancing Powder or Balancing Primer Powder, we like to have a dedicated brush for just those products, rather than going back and forth between foundation and primer with the same brush. We made sure the bristles had that wonderful taper because we envisioned using this brush around the nose and cheeks.
While not quite the perfect foundation tool that the #25 brush is, the #7 performs admirably in a pinch. And by pinch, we mean for a mid-day touch up or even on overnight trips. We've had occasion to use #7 in both situations recently, and it passed both tests with flying colors.
Here's another case where we love having a non-foundation brush to apply a different product. The surface of the brush is large, but the powder is light and sheer, so you never need to worry about applying too much, and the #7 is so handy for blending the powder out to all the parts of your face.
If you hate mixing your matte and shimmer products on the same brush, this is a handy one to keep just for Luminous Shimmer Powder. The taper makes it a breeze to sweep across the cheekbones, but the width of the bristles makes it fast and easy to apply shimmer powder to the legs or décolletage.
Of course you'd need to be sure you've worked the bronzer well into the bristles, but once you have, it works like a charm along the cheekbones, jawline and even bridge of the nose.
Aren't you wondering how you lived without this handy and adorable little brush? And don't forget, it has the same super-soft, animal-free bristles of all of Alima Pure's brushes!
The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that "is she wearing shadow, or are her lids naturally that contoured and shimmery?" look. The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream. But the #37 has several other skills that you may not have known about.
If you want a very subtly defined crease, this brush is perfect for the job. Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush--blending and contouring in one step!
Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn't present your lids at their best? Use the #37! Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.
Under-eye concealer a challenge? If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don't end up with a reverse raccoon effect. Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area. After applying foundation, use a bit of foundation on the same brush to blend up into the concealer. Voila!
We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush." If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.
For all-over color, the #39 is perfect. Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly. Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid. To blend out the crease, flip it back to use the broader dimension. Add some liner and you are set to go!
When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.
In fact, we were fairly picky about it.
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.
So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:
Its shape also makes the #25 effective. At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess. The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush. Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.
So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle. Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.
To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes. Add more layers if you desire more coverage.
Are you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.
No doubt about it, the #25 Foundation Brush is a tool to be reckoned with. As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!
The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge. Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation. The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish. And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.
But #15's talents aren't limited to foundation application. For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red. And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.
To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles. Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.
Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.
Designed for concealing larger areas (rather than tiny blemishes), the Alima Pure #3 Concealer brush is shaped much like a brush that you would use to apply liquid foundation, but it is about 1/2 the size of those brushes. This style of brush distributes a heavier layer of foundation than our #25 Foundation Brush, so if you just need extra coverage, you can use your regular foundation with this brush. It also works with our Concealer if you need very opaque coverage.
The tapered bristles and compact size make this brush perfect for the areas where we generally need a little more help; the inner corners of the eyes, under eyes, around the nose and the edges of the lips. Just a dip in the foundation jar and the difference in coverage in these areas can be amazing!
If you wear the Color Balancing Powder, particularly in Pistachio, the #3 Brush can also give a more opaque layer of this to tone down redness under your foundation. And if you like to wear foundation or just a matte base shadow on your lids before you do your eyes, the brush is perfect for eyes as well. Once you own it, you'll wonder how you got along without this multi-tasking tool!
The #3 Concealer Brush is specially priced until January 16 at only $10, marked down from the regular price of $16. If you haven't yet invested in this handy brush, you will definitely want to take advantage of this special price!
Maybe it isn't quite worthy of making a resolution, but the beginning of the year is a great time to think about how you clean and care for your makeup brushes. Start now with a good cleaning program, and with luck it will become a great new habit that will give your brushes a longer life span and boost the purity of the colors you apply.
The most common question about cleaning brushes is "how often?" That will depend a bit on what you're using them for and how many different shades you use. Most people use their foundation brush for only one shade, so that one is easiest, let's start there.
Foundation Brush - our #25 and #15 foundation brushes are made of taklon fiber, and when perfectly clean and dry, they are impossibly soft. As oils and foundation build up in the brush, it loses that wonderful pampering feel, so that is usually all the indication that I need that it's time to give the brush a good bath. Just an estimate, I probably wash my personal foundation brush every two to three weeks. I like to use a gentle bar soap for this one, so that the ferrule and handle stay as dry as possible, but you can also use a mild liquid soap in the palm of your hand. First, get the brush wet. Then either swirl the bristles on the bar soap or in the liquid soap in the palm of your hand. (Once you have gotten the bristles soapy on the bar soap, move to the palm of your hand.) Swirl the bristles until the foam coming out seems mostly clear. Then rinse. I usually hold the brush right in the stream from the faucet and rotate it, while combing through the bristles with my fingers. When the water seems to be running clear, squeeze the bristles gently in your hand. If a bit of white soap residue comes from the center of the brush, resume the rinsing. If foundation-colored residue comes out, return to the soap and repeat the sudsing. Because these two brushes have very dense bristles, it is common to need to soap up the bristles twice, or even three times. It is very important to get everything out of your brush. If you don't, it might feel (once it is dry) as if the center of the brush, near the base of the bristles has developed a hard area, and lost it's ability to be fluffy. This is just because residue is binding those center bristles together, and it needs to be rewashed and rinsed well. Once the bristles give up only clear water when squeezed, continue to squeeze until you can't get any more water out. Then squeeze them again with a towel over your hand. (If your brush is new, use an old one, the bristles can sometimes bleed a bit of black for the first few washings.) When you have squeezed as much as possible from the brushes, lay them to dry with the bristles extending over the edge of a countertop. My window-sill works perfectly for this! If you wash your brush immediately after you apply your foundation in the morning, it should be dry and ready to go the next morning. It is especially helpful if you fluff the bristles once or twice during the drying process.
Blush, Kitten and Buff Brushes - these three brushes are a bit easier to wash than the foundation brushes because the bristles are not as densely packed. The fluffier nature of them speeds up the lathering and rinsing process. I usually wash the three of them together, in nearly the same fashion as the foundation brushes...lather all three, then rinse all three, then squeeze and dry all three. If you change your blush color often, you might want to wash your blush brush more often, but you can also use an old hand-towel to do a quick intermediate cleanse between colors. To do this, either lightly dampen an area of the towel (a microfiber cloth also works nicely) and swirl the bristles on the damp area. Then swirl them on a dry area until the bristles feel dry. This will allow you to change colors without muddying the shades. If you use the same blush color most of the time, you can probably get away with cleaning your brush somewhere between every two and four weeks.
Eyeshadow Brushes - much like the Blush Brush, these brushes do well with a quick towel-cleanse if you change colors a lot. But because they also dry quickly, if you are making dramatic color changes, it is just as easy to wash them quickly after using a particularly vivid shade. To do a quick wash, I usually squirt a bit of handsoap in my palm and do a mini-version of the foundation brush cleanse. Because they dry so quickly, there should be no problem with them being ready to go the next morning. If you wear mostly the same types of shades, you can probably go two or three weeks between washes for shadow brushes. If you have more than two or three, I find it easiest to take a glass and pour a little liquid soap in, then add some warm water. (1 to 2" depth is plenty.) Take each brush and dip, swirl and pump until it seems clean. Put it aside, and when all brushes have been washed, rinse them one at a time, then squeeze to dry.
Eyeliner Brushes - in my bathroom, this brush is washed nearly every day. I generally apply my eyeliner with a damp brush, and if I don't clean it between, the bristles are hard and caked with color the next day--not an ideal way to start a beautiful liner look! Once I apply my eyeliner in the morning, I just rinse it off, swirl it on the bar of handsoap or in a touch of my facial cleanser in my palm. A quick rinse and pinch of the brushes between a towel, and it's pretty much ready to go again, even later the same day.
A word of caution on your brushes...never apply heat to them to speed the drying process. The taklon doesn't do well with heat, and using a hair-dryer will almost certainly ruin your brushes.