Velvet Lipstick Refills: They’re Here!

Posted on August 20, 2015 by Alima Pure | 0 Comments

You probably already know that our Velvet Lipstick is long lasting and highly pigmented, providing the perfect matte color while also hydrating and soothing your lips.

Candelillia and carnauba waxes protect lips and deliver long lasting wear as jojoba, coconut, and sunflower oils nourish and moisturize delicate skin. With the addition of shea and cocoa butters to help keep lips hydrated and supple, it is the ultimate in hydrating and healing lipstick.

So today, in line with our strong commitment to the environment, we are thrilled to launch our refillable lipstick cartridges – not only luxurious, but sustainable.


lipstick refill

When you’re in need of a new lipstick, rather than throw away your Velvet Lipstick tube and order another one, simply order a refill! Pop out the empty one, snap the new one in, and voila!

With six universal, wearable shades that are bursting with nourishing and protective ingredients, you will be set for any occasion, at any time.


By the way, did you see our Velvet Lipstick featured on Into the Gloss recently? We’d be lying if we said we weren’t swooning pretty hard.

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Mindfulness: A Practice

Posted on August 18, 2015 by Alima Pure | 0 Comments

Last week I received a phone call from a friend who had just walked out of a disappointing yoga class, more frustrated than when she stepped onto her mat and not relieved of the stress she had hoped to let go of. She couldn’t focus, she said. She was too aware of the bodies surrounding her and the accompanying heightened smells and sounds of breathing seeming to echo in her ears for the duration of the practice. The class was paced slower than she had wanted, she couldn’t quiet her mind, and walking out the door she could feel the negative energy pulsating beneath her skin. What should she do?

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Most of us have found ourselves in a mirrored situation, with similar feelings, and while we often focus on the negative aspects of a disappointing class, we rarely remember the incredible lesson being taught to us in those moments.

It might not be the practice you had hoped for, but a valuable practice nonetheless: a practice in mindfulness.

Though others may be surrounding you, yoga is about you and your connection to yourself and your personal practice. Instead of viewing a class filled with bodies, unwanted poses, and infiltrating thoughts as an irritation, consider it a challenge and an opportunity to grow. How?

  1. Focus on your breathing, forcing yourself to stay in the present and in tune with your body and mind while naturally finding the calm through pranayama.
  2. Find awareness by looking inward, honoring your thoughts rather than burying them. Through introspection and recognition of what you are experiencing, you may then be able to understand where your thoughts are truly stemming from, deepening a connection to yourself, and through that acknowledgement then finding yourself able to
  3. LET GO! Let go of those judgments, those frustrations, and those doubts. We can’t control everything, but we can control our reactions and ourselves.

There is always opportunity for growth. No class is perfect, no person is perfect, but we can all do our best and feel the empowerment through that.

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Link Love: Blue Moon Edition

Posted on July 31, 2015 by Alima Pure | 0 Comments


A town in Mexico was united through community and artistic expression in the most inspiring demonstration of what happens when we work together, instead of against.

Have you been watching Chef’s Table on Netflix? The documentary series follows world-renowned chefs as we are allowed a glimpse into their lives, inspirations, and talents.

Roots Rated connects people online to the best outdoors experiences in over thirty cities, calling on the expertise and navigation of local experts.

Next Thursday is an event that we look forward to every year, A Night for Green Beauty. Thoughtfully Magazine has all the scoop for you!

Our Digital Marketing Strategist’s newest obsession? The Pocket app, which allows you to save articles, videos, and just about anything else to look at later when you just don’t have the time in the moment, saving you the trouble of racking your brain that evening or having seventeen tabs open.

We have been long time lovers of the maternity line Storq, and founder Courtney Klein just chatted with another of our crushes, Cup of Jo, about her “beauty uniform”. One part of it? Our Natural Definition Mascara!

A Harvard psychologist shares five ways to raise our daughters to be leaders in this article from The Washington Post.

We love what Portland friends Central City Coffee stand for and are working towards with their mission to “provide comprehensive solutions to ending homelessness and achieving self sufficiency”.

Nutritionist Shira Lenchewski reminds us of the simple self care necessities that we often find ourselves overlooking.

Do you know about Hipcamp? Most of us are campers at the office, and Hipcamp just made our experience so much easier to find campsites and explore the great outdoors.

And finally, our jam of the week!

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Summer Playlist

Posted on July 30, 2015 by Alima Pure | 0 Comments

Whether driving along the coast, sharing an evening in the backyard with friends, or having a good ol’ fashion sing-along (hairbrush optional) – this playlist has it all. From mellow instrumental to hazy tunes to the classic engrained songs we somehow all know the words to, we curated a list of our favorite songs for summer.

Summer Jams Playlist from Alima Pure



1. FKA Twigs – Two Weeks
2. The Ronettes – Be My Baby
3. Brian Eno – The Big Ship
4. Aaliyah – Back and Forth
5. Mac DeMarco – Goodbye Weekend
6. Belle and Sebastian – Get Me Away from Here I am Dying
7. Beach Boys – Good Vibrations
8. Beach House – Myth
9. Grimes – Go
10. The Ramones – Rockaway Beach
11. Tamaryn – Love Fade


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Perfect Pairings: Foundation Power Couple

Posted on July 28, 2015 by Alima Pure | 0 Comments

This week, put your best face forward with 20% off our award-winning Satin Matte Foundation as well as our bestselling foundation brushes, the #15 and #25. Match made in heaven, you say? Well, we designed it that way!

Perfect Pairing

#15 Flat Top Brush: The perfect brush for those seeking fuller coverage, the soft bristles of our #15 brush are densely packed and cropped flat across the top, making it ideal for delivering a heavier application. (It’s versatile, too. Color Balancing Powder wearers, this brush is for you!)

#25 Foundation Brush: Our classic foundation brush has soft, dense bristles to allow for natural coverage and sheer application of our mineral foundation. The slightly domed shape of the brush, paired with the finest, high-quality bristles, distributes powder evenly for a smooth, natural finish.

Soft, cruelty-free, and easy to use: simply pick up a small amount of foundation on your brush and tap into the lid of your jar, a small dish, or the palm of your hand to evenly work the powder into the bristles. Using downward strokes, lightly apply the foundation to the skin, adding more layers as needed for desired coverage.

These brushes and our foundation go hand in hand, and with 20% off there’s no better time to introduce one to the other for the ultimate makeup power couple.

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Six Simple Steps for Healthy Summer Skin

Posted on July 23, 2015 by Alyson Hancock | 0 Comments

Limiting sun exposure is difficult to do in the summer, especially with all of the activities that accompany the season. Regardless if you are a hiker, a BBQer, a beach goer (or all three), combat sun damage and restore your skin with these simple steps to ensure your best skin this summer.

Healthy Summer Skin

Protect! This goes without saying, but sunscreen is vital to the skin any time of year, and especially in these months when the sun is the harshest. Even in those moments you don’t think to apply, like when out running errands, be sure to lather on a protective layer

Hydrate! Number one rule: drink water! In these hot summer days, you lose water faster than usual and with water making up over half of your body weight, it’s important to replenish before you become dehydrated.

Cleanse! Exfoliating one to three times a week will help polish your skin and remove dead cells to brighten your complexion. Combine with daily cleansing followed by moisturizing to help maintain your natural summer radiance. For deeper cleansing and added skin hydration, use a mask once a week. We love Tata Harper’s Deep Hydration Mask, but often a DIY mask does just the trick!

Soothe! Did you know your skin absorbs 60% of what you put on it? Nourish and heal your skin with a natural moisturizer, or with one of our personal favorite after-sun remedies, coconut oil. The ultimate skin soother? Coconut oil mixed with Aloe Vera. You can practically hear your skin sigh upon application.

Exercise! Exercise increases circulation which helps to improve the appearance and health of your skin. Escape the heat to an air conditioned classroom or take your workout outside (wearing sunscreen, of course) and work up a sweat to benefit from one of the many advantages of exercising.

Sleep! Those precious evening hours are when your body repairs and restores itself the most. Take advantage!

And don’t forget to load up on antioxidants!

Go on! Grab your sunscreen, water bottle, and friends and make the most of your summer, safely.

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DIY Tinted Moisturizer

Posted on July 16, 2015 by Alyson Hancock | 0 Comments

If you prefer a more sheer coverage while still wishing to enhance your natural skin tone, a tinted moisturizer is just the trick. It’s easy with this quick and simple DIY recipe. You will simplify your morning routine while hydrating and protecting your skin, and end up with a lovely, subtle glow.

The best part? You only need two ingredients: your Satin Matte Foundation and your favorite moisturizer.

DIY Tinted Moisturizer
Start by choosing a moisturizer that is formulated for your skin type – normal, oily, dry, or combination.

1.    Blend a bit of your Satin Matte Foundation into a few drops of your moisturizer. Start with a small amount so you can perfect the color as you build as needed.

2.    Continue to blend until you have your desired shade. Keep in mind, if you add more moisturizer, you will lighten the coverage. Adding more powder will allow the now tinted moisturizer to be more pigmented and heavier for fuller coverage.

3.    Using the #25 Foundation Brush, apply in light strokes all over the face and neck for a natural, dewy complexion; or simply apply as you would a moisturizer.

This easy DIY is also great with sunscreen for a tinted sunscreen with added protection!

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