Have you ever stood in front of a pastry case, admiring the beautiful confections inside and wondered, “how will I ever choose one?” Well now you don’t have to choose just one. With our lovely “Let Them Eat Cake” collection, you get to indulge in four different types of cake, and all without adding an inch to your waistline. This beautiful collection of dessert-toned shadows can be combined in a multitude of ways, allowing you to create different looks to suit your appetite.
This sweet, spring collection is available for a limited time only, and comes to you in our signature, chocolate-toned Alima Pure bag for only $32 (a $49 value). And, $2 from the sale of each collection will be donated to the Global Fund for Women.
Angel Food is a honey-golden shade with fine shimmer, perfect on the lid, or to highlight the brow.
Strawberry Shortcake is a sweet, pale pink with fine shimmer and a sprinkling of larger golden sparkle. This shade is a beautiful brow-highlight.
Red Velvet is a medium brown that has a definite red undertone and subtle shimmer, making it a perfect contour shade.
Devil’s Food is the deepest, most decadent brown shimmer, use it to line the eye, or to create a smoky look when you want more drama.
These shades work for eyes of all colors, and can be used in different combinations to create different looks. Here are some to get you started!
Apply Strawberry Shortcake from lashes to brows. Contour the crease with Red Velvet, and line with Devil’s Food. Complete the look with a Satin Matte Blush in Pink on the apples of the cheeks and Rhubarb Organic Nourishing Lip Balm on the lips.
Apply Angel Food from lashes to brows. Using a #31 Fine Liner Brush, line under lower lashes with Angel Food. Contour the crease with Devil’s Food, and line the upper lash line with Devil’s Food on a damp #33 Angle Liner brush. Complete the look with Luminous Shimmer Blush in Freja and Organic Nourishing Lip Balm in Sweet Pea.
Apply Angel Food from the crease to the brows, and Red Velvet all over the lid. Sweep a bit of Devil’s along the lash line, and blend it up into the Red Velvet. Blend Devil’s Food into the crease and concentrate color at outer corner. With a damp #33 brush, line the upper and lower lashes with Devil’s Food. Complete the look with Satin Matte Blush in Mimosa and Organic Nourishing Lip Balm in Sugar Plum.
If you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.
AP: What is your favorite part of your job?
NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.
AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?
NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.
AP: Do you have children or pets?
NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!
AP: What do you do for fun?
NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!
AP: What inspires you?
NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.
AP: What scares you?
NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!
AP: How do you define beauty?
NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.
AP: What’s always in your handbag?
NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.
AP: What surprises people about you?
NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!
AP: What book have you read lately that you really enjoyed?
NC: I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it. It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.
AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)
NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.
AP: Is there anything else you want people to know about you?
NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!
One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.
On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!
To get Nicolle's complete look or to shop Alima Pure collections, click here.
Just in time for February 14, our new Sweet Lips Organic Nourishing Lipbalm Collection is here! Only $18 for three Valentine-perfect, natural tints for your lips. The set includes deep red Cranberry, perfect for your Valentine’s date; wearable pink Rhubarb that is perfect for every day; and bright coral Mango to infuse a hint of spring into your makeup routine.
Alima Pure's lipbalms are gluten-free and made with all organic ingredients (except the pure mineral pigments, of course) and lightly scented with peppermint.
The Sweet Lips Collection is only $18 (a $28 value) and is available for a limited time only!
You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!
Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.
On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit. When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.
We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?
You've seen Cold Outside on a real person, and now here is Warm Inside on Jessica!
We started with her foundation, Beige 2. Then we applied Candlelight from her lashes to her brows and Mulled Cider on her lids. We brushed Hot Toddy into the crease, and concentrated a little bit at the outer corner of her eye, then applied it with a damp #33 brush along her upper lashes. A touch of Satin Matte Eyeshadow in Raven filled in her brows.
We swept Firelight Luminous Shimmer Powder along the tops of Jessica's cheekbones with the #23 Kitten Brush, and dusted what remained on the brush across her forehead. We added a touch of Satin Matte Blush in Pink to the apples of her cheeks, and finished the look with a sheer layer of Organic Nourishing Lip Balm in Sweet Pea.
Can you create the highly stylized makeup looks of a Robert Palmer video girl with Alima Pure's Irresistible Brush Set? Absolutely! But you don't have to, you can use it for more current and wearable looks...something we highly recommend. And as this week's Deal of the Week, we hope you find it Simply Irresistible!
With a retail value of $85, the Irresistible Brush Set features four of our handiest brushes; the #25 Foundation Brush, the #17 Blush Brush, the #39 Large Shadow Brush and the #35 Eye Detail Brush in our signature Alima Pure bag for only $55. But this week only you can get this fabulous set for only $45. Don't miss this opportunity to stock up for you and the people on your gift list!
Click here for more details about the specific brushes in this great set, and how to use them.
If you've been eyeing the Cold Outside holiday collection, but wondering if you could really pull off those vivid, cool tones, we hope this helps. We applied the colors to our model, Nikki, so you can see how fantastic they look on a real person.
Nikki is wearing Beige 4 foundation and the entire "Cold Outside" collection. We applied Snowdrift from her lashes to her brows, and then put Snow Angel on the inner 2/3 of her lid. With a damp brush, we lined under her lower lashes with Snow Angel. We then applied Jack Frost to the outer 1/3 of her lid, and blended it gently into the crease. With a damp brush, we lined her upper lashes with Jack Frost.
We gently applied a little Rosy Cheeks to the apples of her cheeks, and slicked on some Cranberry Organic Nourishing Lip Balm as the finishing touch. We think Nikki looks beautiful! Her image is unretouched.